• Direct report to and support Managing Director in acquisition of new concession & landlord partnerships• Manage client relations (Government Accounts) to achieve the long-term business goals of the organisation and strategically grow company’s media presence in Singapore in order to entrench the company's market leader position• Write proposals with meaningful insights and measurable action plans to secure new strategic contracts with Landlords, assist in preparation of responses to Tenders and Requests for Proposals (RFP).• Play a key role in building and strengthening relationships with concession & partners, including private and government landlords through professional servicing, responsive, prompt, and reliable communications, as well as establish good relations with relevant regulatory authorities for consultation on policies governing outdoor advertising.

Sales, Marketing and Account Management (Airline Accounts):• Managed more than 20 commercial accounts in the Sales & Marketing division, including accounts for national airlines, Chinese carriers, airfreight cargo flights, private jet (e.g. for high net-worth individuals, dignitaries of state) accounts • Securing of new business contracts and renewal of existing contracts through negotiation - generated >SGD15M in revenue for company in FY22/23• Maintained existing clientele & grew customer base by establishing customer relations & forming strategic alliances with key airline partners • Pursued potential clients to expand market share and grow revenue • Relationship management, marketing, operational customer management support as well as worked collaboratively with airport operation teams to ensure exemplary service delivery to aviation clients.• Designated Private Jet Specialist - Coordination of private jet flights between clients and ops teams from sales/account manager perspective • Backend SAP pricing maintenance, sales order creation, worked closely with Finance to ensure billing accuracy • CRM: Updating of airline contracts and customer info, coordination of corporate giveaways • Monitored financial performance through budgeting, projections & costings exercises Business Development/Regional Marketing:• Opened new biz opportunities across the SATS’ network• Extended new network partnerships to existing customers• Monitored aviation business environment, trends & developmentsCustomer Engagement:• Organised external client engagement and corporate networking events for customers and partners/clients in the aviation industryOther Notable Highlights:• Chief Editor of SATS’ Passion to Delight newsletter/magazine publication• Host/Emcee for SATS’ Gateway Seminar 2023

• Sales & Marketing for SATS’ security and non-aviation businesses• Identify/create new business opportunities and recommend strategies for short and long-term growth• Generate leads from different channels and networking• Engage potential customers in the government or commercial sectors• Achieve business sales targets and develop new strategies to generate new revenue streams• Provision of data to justify tech and costs for outcome based contracts• Business Unit Coordinator & Representative for SATS' Gateway Services Employee of the Month campaign

Analyst Manager and project manager headlining analyst operations for Meltwater’s largest key client account in the APAC region and 2nd largest account globally by contract value, under the Government Services portfolio.Project/Team Management:• Directly managed team of 21 full-time media analysts responsible for curating bespoke round-the-clock analytical and social listening reports, as well as key client-commissioned projects, focusing on solution-oriented approaches. Topics of coverage include defence and political affairs/events (e.g Shangri-La Dialogue) and ASEAN-centric geopolitical issues around the region (e.g. South China Sea dispute, Asia-Pacific regional security) • Managed and led daily team deliverables spanning across 24 hour timeframes, harnessing a strong ability to work within tight deadlines • Analysed data sets and reviewed standard of reporting/project deliverables done by team, ensuring that reports were sent to clients within SLAs and in an efficient, accurate and timely manner. Sales/Account Management:• Part of core Government Services team of managers which succeeded to increase key account deal ARR (Annual Recurring Revenue) by 30% • Business acumen to make strategic & data-driven decisions in real-time in order to move the business forward• Main point of liaison for client when it comes to scoping of reporting/solutions-focused deliverablesHiring Manager Experience: • Conducted one-on-one interviews and candidate assessments (media reports, translations) with more than 40 graduate analyst candidates as part of hiring manager duties

• Analyst Manager / Team Lead directly managing and leading a team of 21 media analysts in the Delivery Services division serving the largest client account in the APAC region and 2nd largest account for Meltwater globally.

• Led and spearheaded a team of five working on client-commissioned research reports.• Past projects include media landscape reports delving into mainstream, social and alternative media on countries of interest, focusing on regional defence, international relations and geopolitical issues• Key go-to person for ad-hoc reports. This includes collaborating with clients for scoping and alignment of deliverables and reports, as well as setting up the team, creating the methodologies, time-lining & quality control• Highly involved in daily deliverables comprising monitoring of media coverage across all media platforms based on keen analyses of media outlets, and daily business-essential intelligence/media reports to clients in the government/public service sector in order to facilitate strategic communications and planning, for distribution to stakeholders• Brainstormed and strategised ways to evolve & improve report quality and objectives, catering to clients’ changing requirements or feedback• Conducted onboarding processes/Training & Development, boolean training• Facilitated data visualisation workshops for company employees• Worked closely and interdependently with internal stakeholders, Enterprise clients and Account Managers with a shared purpose of value-adding to clients

• News and Media analyst - Monitoring of media coverage across all media platforms (Print, Broadcast, News & Current Affairs, Social Media) based on keen analyses of various media outlets across traditional and social media channels, transforming breaking news into actionable data.• Delivery of daily business-essential intelligence/media reports to clients in the government/public service sector in order to facilitate strategic communications and planning, for distribution to stakeholders• Conducted quantitative and qualitative media data analysis, for the purpose of providing clients with insight into their brand perception, media performance, competitor landscape, campaign performance, industry/ consumer insights reports, etc.• Managed portfolio of monthly/quarterly projects and ensure customer satisfaction throughout the delivery process• Studied inner workings of mainstream and social media landscape, sharing and contribution of best practices in qualitative and quantitative research, drawing meaningful and actionable insights from current affairs/news reports in order to help clients' business growth• Utilized proprietary software, Microsoft Excel and PowerPoint extensively to cover end-to-end process of extracting raw data, uncovering insights, and delivering reports in a digestible format to clients• Engaged in high proficiency translation tasks time-sensitive in nature and delivered with the highest level of accuracy, comprising local and foreign media content from Mandarin to English language mediums. (Broadcast/radio segments, commentaries, forum letters, editorials, blogposts, and news articles)