Corinne S. Email & Phone Number

Spearheading strategic projects, driving impactful outcomes through effective planning, resource allocation, and cross-functional collaboration among senior leadership and stakeholders.

- Executed company’s business strategies, plans and procedures- Developed and implemented policies and procedures to improve company operations and functions whilst promoting company culture, mission & vision- Led the execution of operational processes and procedures in all areas (documentation, standardisation & professionalisation)- Coordination and relationship management with internal & external partners / vendors to ensure smooth day-to-day operations- Participated in operational business decisions, company financials, sales, inventory and gross margin goals- Responsible for procurement and sourcing- Led, conceptualised and managed all online and offline marketing efforts and campaigns- Oversaw daily operations of the company and the work of all managers / executives- Hiring and training of employees

- Generated more than 500 new corporate leads- Established rapport with potential clients by following up on new business opportunities and leads from retail or webstore- Project lead for overseas pop-ups and events (Shanghai and Manila)- Liaised and coordinated with clients and internal teams pertaining artworks, procurement, logistics and distribution- Conceptualised & executed creative ideas, concept and design for marketing / communication / promotional activities, such as advertising, events and exhibitions

E-Commerce, Marketing & Content Creation- Managed online user experience throughout the consumer purchase journey- Worked with in-house designers to create optimised landing pages and visuals on webstore - Performed copywriting for all marketing collaterals- O2O integration across all marketing channels and touchpoints to drive E-commerce sales and achieve campaign objectives (e.g. search, display, social, CRM, e-commerce and instore)- Provided creative direction and oversaw photo shoots- Planned, organised and executed advertising, promotional and project-driven campaignsSocial Media, SEO & SEM- Managed all online communication platforms (Facebook, Instagram and LinkedIn)- Planned marketing budgets and executed advertising campaigns to drive web traffic and increase conversions- Creation and management of social media content calendar- Directed and managed SEO/SEM consultants on budget allocation, keyword bidding and copywriting- Worked with consultants to plan and develop integrated digital strategies for display ads, shopping ads, remarketing and all other online campaigns across all social media platforms- Coordinated ads across different platforms to ensure that they are all aligned for promotional campaign launchesPR & Events- Worked on press-related items, including press releases, press kits etc.- Liaised with the press and media for product launches and events- Coordinated with event companies/third-party service providers for event launches and other roadshows and campaigns- Provided on-site support such as set-up, photography, addressing enquiries, taking of orders, sharing of brand story etc.

- Led, coordinated and executed webstore revamp with external vendors and partners- Photography, content curation and management of all social accounts (Facebook and Instagram)- Management of all enquiries generated through social platforms and key email account- Customer service recovery (in-store and online)- Fulfilment of webstore orders- Supported off-site events with set-up, photography & enquiries- Planned, managed and assisted in new store openings and set-up

- designed collaterals (e.g. monthly promos, sg night festival, delivery e-brochures, staff t-shirts)- photography- redesigned menu and servicescape for FFT @ 8Q - outsourced materials for projects- handled social media platforms- handled service complaints and enquiries on event space- coordinated logistics for DMZ x SKM dinners- worked as floor staff once a week

Singapore

- participated and coordinated logistics for HQ Conference and World Cities Summit 2014- attended to clients’ needs during internal and external company events- designed event materials such as cards and company newsletter- worked on layout of presentation slides to ensure brand compliance

Zhuhai, Guangdong, China

- marketing efforts through corporate blog- assisted merchandising team by sourcing for suitable suppliers in available time - travelled to different factories to conduct quality checks on finished goods- supervised production lines at factories to solve all production glitches on site - brainstormed and offered various proposals to clients

Bachelor Of Science - Bs, Marketing

Diploma, Business Studies

Activities and Societies: Campus Crusades for Christ

O Levels

Activities and Societies: Performing arts - dance