Clients: Dr. Praegers, Vermont Creamery, Secret Island Salmon, The Better Fish, Kate's Real Food, FROPRO, Basbaas Foods, JECA, Straightaway Cocktails, Backyard Farms- Led development of strategies shaping brand narratives and digital opportunities, including market and competitive assessments paired with custom recommendations addressing business goals- Directed execution of photo shoots, social content development, and digital activations, establishing processes to create efficiencies in time management and team collaboration- Managed creative design and packaging production projects, infusing insights to differentiate on shelf versus competitors while expanding branding and packaging opportunities into digital scope extensions- Partnered with inter-agency teams to plan and execute paid media strategy and buying- Managed of project and expense pacing to ensure alignment to client budgets and growth opportunities

Clients: Cetaphil, Differin, GODIVA, Allegra, Xyzal, Nature Made Vitamins, Allergan Aesthetics, Ancestry, Gaiam, George Foreman- Led influencer operations for Lippe Taylor and twelvenote by training account teams on campaign processes, empowering teams to execute programs, and serving as strategic oversight across accounts- Championed the inclusion of influencer marketing tactics into plans across existing clients and new business prospects, spearheading strategy development and casting for proposed activations- Developed influencer strategy playbooks to operationalize clients’ influencer efforts across inter-agency teams, inclusive of an overarching talent strategy and casting lens, as well as defined agency roles- Cultivated relationships with top-tier, mid-tier, and micro-influencers, talent management agencies, and leading industry partners to deliver results and high-quality content aligned to campaign objectives

Clients: Chobani, Pretzel Crisps, Snyder’s of Hanover, Famous Footwear, Little Caesars, Negra Modelo, Food Network, FYI, Lifetime, iHealth, VTech, LeapFrog - Executed over 40 influencer activations for leading CPG, entertainment, and QSR brands, delivering over 400MM impressions, 158MM video views, 12MM engagements, and $65MM in earned media value- Led proposal development, influencer identification and outreach, campaign management, analysis, and financial administration for multi-tactic campaigns, resulting in 111% growth in practice profitability- Partnered with cross-functional agency teams to integrate influencers within larger brand campaigns - Collaborated with leading influencer analytics platforms to build out audience insights and campaign analysis capabilities, establishing metrics-based rationale behind recommendations

Clients: Bloomingdale’s, Conrad Hotels & Resorts, Liberty United, 11 Main, Bolthouse Farms, Armani Exchange - Managed the development and implementation of social media strategies across multiple channels, including content creation, community management, paid media, and campaign-specific activations- Led influencer outreach efforts on behalf of clients for activation participation and product gifting, delivering 35M+ impressions from resulting blog posts and social content- Worked collaboratively with in-house teams, outside vendors, and bloggers on content creation guidelines, ensuring content was scalable and able to be promoted across multiple channels- Executed social activations using third party platforms, including HelloSociety and Offerpop, to drive traffic to client websites and increase social acquisition and engagement- Leveraged social listening platforms to draw insights and form analysis used to measure engagement and performance, as well as interpret the competitive landscape, brand awareness, and consumer targeting

- Launched a multi-platform social media strategy for MetroMe, increasing Facebook Likes from 0 to over 8,500 and Twitter followers from 0 to over 1,100, pre-official product launch- Increased engagement and acquisition on MetroMe’s social channels through a giveaway of two tickets to Super Bowl XLVII, using NFL player contacts to amplify the contest messaging- Developed email marketing messaging targeting key consumer segments - Implemented a strategy for search engine optimization of the MetroMe website, using keyword research and content development to improve MetroMe’s placement within search engine rankings

- Designed surveys to gather information about consumer preferences, customer satisfaction, and client goals, pinpointing areas of opportunity through data analysis to better serve stakeholders- Developed buyer personas based on collected data, focusing on key industries that ShowClix serves

- Trained new associates on visual standards and selling techniques to better the store’s overall aesthetic and emphasize the company’s Customer First policy - Built numerous multi-item sales each day, increasing daily business by driving key performance indicators - Played a lead role in floor sets and replenishing merchandise on the floor to provide new product for customers

- Wrote and pitched press releases to journalists, resulting in regional and national print and online placements- Compiled media lists using Cision