Corinne Watson Email and Phone Number

As part of Ketchum’s Corporate Reputation speciality group, I work across all of Ketchum’s industry practice groups with a focus on internal communications, employee engagement/branding, C-suite level executive visibility, thought leadership and change management.

Leading employee communications for one of Verizon's largest retail partners, making an impact shaping our VNation brand and employee experience in a fast-paced entrepreneurial environment. •Drive employee + corporate communication strategy for 6,000+ retail associates and corporate employees•Lead a high-performing team who manages communication vehicles + content for all employees •Manage public relations agency of record on crisis communications issues and LinkedIn support •Curate and direct video strategy and content •Lead major employee events including 250+ salesperson conference, Circle of Excellence trip and Mid-Year Business Update, including virtual and corporate town hall and all-hands events for two corporate offices •Drive CSR program at store locations in partnership with Feeding America, Building Homes for Heroes and USO•Manage employment branding and LinkedIn strategy to provide consistent messaging for prospective and current employees •Board member and communications lead for VNation Disaster Relief Fund, WE@V, Women’s Employee Resource Group and communications consultant for various DE&I programs

I had the opportunity to have a positive impact on one of America's most iconic and beloved brands, Butterball. •Oversaw corporate communications strategy for Butterball, the leading producer of turkeys in the United States. •Drove strategy for employee communications (workforce of 6,800), engagement and working cross-functionally to build Butterball's desired culture with behaviors of innovation, collaboration and continuous improvement. •Developed strategy and execution plans for communication systems implementation, training and content planning. Including launch of Butterball Sharepoint Intranet "The Table", 50 screen enterprise-wide digital signage system and emergency notification system. •Worked closely with leadership and the talent acquisition team to develop an employment brand and implement a consistent messaging platform for potential and current employees. •Partnered with the chief marketing officer, public relations manager and brand team to align internal/external communications messaging platform and strategy.

I was fortunate to manage communications for America's number one selling Chardonnay, Kendall-Jackson. •Developed communications strategy for Kendall-Jackson AVANT, new line of wines for millennials, earning coverage in 45 wine, food, business, and lifestyle publications. (42 million impressions) •Drove earned, owned, and paid media strategy for Murphy-Goode Homefront Red. Resulted in unprecedented coverage including: Redbook, Food and Wine and Today Show. (170 million impressions) •Coordinated innovative media program drawing 20 lifestyle, food and fitness editors for “lunch in the vineyards” experience. Drove coverage in major lifestyle outlets: Popsugar and Everyday with Rachel Ray. •Spearheaded lifestyle blogger program with The Everygirl to encourage trial and brand advocacy. Program spiked social media engagement with largest number of Instagram likes and engagements. Resulting in more than 120 new followers acquired, representing 18 percent increase.

I managed day-to-day communications for one of America's most recognized fruit and vegetable companies and a portfolio of iconic pet products. •Designed and implemented communications strategy for Del Monte’s Kingsburg peach plant closure after 90 years of operations. Working closely with operation and human resources leads to develop messaging platform and communication plans. •Coordinated program for 2013 annual employee meeting including messaging and executive Q&A for 7,800 employees. Implemented live Twitter Q&A for audience. •Worked on various mergers and acquisitions, including acting as communications lead for acquisition of pet brand, Natural Balance. •Served as editor-in-chief of company-wide Sharepoint intranet, The Cupboard. Spearheaded content calendar for internal communications across intranet, email and digital signage vehicles.

Working for one of the Virgin brands, I gained valuable expertise as a communications professional, managing the reputation for Virgin Mobile USA, as a private and public company. •Developed Virgin Mobile Mi-Fi launch strategy, resulting in 16 journalists attending event. Reviews published in New York Times, Smart Money and 90 outlets. Online sales of Mi-Fi units increased by 300%. •Worked with manager to execute communications plan for company IPO in 2007, purchase of Helio in 2008, and subsequent acquisition by Sprint in 2009, received positive trade and business press. •Collaborated with marketing team to launch company’s corporate social responsibility program, The RE*Generation, in partnership with non-profits Stand-Up for Kids and YouthNoise, to aid homeless youth.

I wore many hats working for a non-profit as part of a small communications team, with a focus on marketing, public relations, fundraising and event planning. •Produced all communications including writing press releases, assisting with production of annual report, and quarterly newsletters, coordinated all marketing activities include media relations, advertising and collateral material•Fundraising/Event Planning: Coordinated "Lighting the Way" Gala, annual fundraising event including: coordination of ad journal and sponsorship solicitation, assisted with the design and production of printed materials, coordinated silent auction, and managed 15-person gala volunteer committee*Lighting the Way Gala 2005 and 2006 raised more than $125,000 and $130,000 respectively