• Successfully manage, allocate, and be accountable for annual budget• Support the tourism economy of more than 6M visitors annually• Own strategic development and implementation of marketing and communications for Visit Frisco: • Brand marketing • Campaign execution • Media outreach and relationship building • Digital media • Reporting and optimization• Oversee and manage internal teams and multiple agency partners• Execute integrated marketing strategies driving brand awareness: • Award-winning Oklahoma City takeover campaign with over 2.5M impressions and 109% increase in YOY web traffic from OKC • Golf Girl Games influencer campaign resulting in over $3M in earned media value (EMV) • Increase Visit Frisco’s online engagements by more than 5% annually• Direct creation and launch of successful brands• Lead innovative organization projects including: • Tourism Economics Impact of Tourism study • Strategic plans • Innovative partnerships• Cultivate strong community engagement relationships through strategic outreach and marketing training programs• Win support of the Board of Directors through transparent and meaningful reporting and driving measurable results• Build and maintain relationships with local, national, and international media, resulting in an average of $1.3M EMV monthly

• Plan, develop, and execute internal and external communications strategies• Lead integrated communications programs driving brand awareness: - Multi-award-winning influencer campaign with over 1.5M video views - Matador Network ecotourism campaign with over 8M impressions - Buzzfeed collaboration with over 450K post views, 3.6K website referrals• Ensure company-wide assimilation of brand voice, tone, and personality• Increase brand recognition through experiential activations in target markets• Serve as point of contact for media and maintain working relationships• Measure and report successes of communications programs to executive team• Manage PR agency partner relationships

• Lead strategic direction for B2B and B2C clients• Develop, organize and plan marketing, public relations and advertising initiatives• Create and refine lead generation efforts through PPC, marketing automationand content development to meet clients’ goals• Write long and short-form copy• Complete marketing research to define brands or audience segmentation• Assist in creative concepting for new campaigns or rebrands• Quality assess deliverables for accuracy and branding authenticity• Responsible for building and training marketing team

• Part of strategic team responsible for launching Florida’s business brand: “Florida –The Future is Here”• Implemented proactive communications strategies to change businessperception of Florida• Supported marketing goals with public relations initiatives• Wrote featured articles published locally, nationally and internationally• Project managed a $200K video production shoot with 18 statewide locations• Created annual report presented at yearly board of directors meeting• Built targeted media lists using Cision• Operated all social media accounts and created engaging content to promotethe state of Florida

• Created new client intake business model improving lead conversion by 40%• Improved website SEO, producing a 30% growth in yearly website traffic• Implemented monthly newsletter campaign with 30% open rate• Wrote website copy, blogs, press releases, media pitches and presentations• Spearheaded event planning for industry conferences and exhibits

• Account manager for 10 clients• Led variety of national and local public relations programs• Launched rebrand of Hillstone Winter Park• Responsible for grand opening strategy for Winter Park restaurant• Built and executed editorial and social media calendars

• Responsible for assigning stories, writing scripts, editing video and updating the website for 6 p.m. and 10 p.m. newscasts• Directed newsroom and oversaw broadcast production of two nightly newscasts• Created social content to engage audience through different platforms