Corlia Van Tonder Email & Phone Number

I am a highly motivated and results-oriented digital marketing professional with 11+ years of experience driving growth for diverse clients in fast-paced environments. Passionate about creating innovative, data-driven solutions that deliver measurable results, I excel in developing and implementing strategic marketing campaigns, both organic and paid, to elevate global presence and drive brand awareness.Currently, I work for EFFECT Photonics, where we are transforming the future of communications with light-to-digital technology in the Deep Tech ecosystem. My role involves crafting comprehensive digital marketing plans, analyzing campaign performance, and optimizing strategies to maximize ROI within the telecommunications and data communications industries.With a proven track record in leading national design teams and establishing successful creative and marketing departments, I have consistently driven strategic growth, optimized operational efficiency, and enhanced client satisfaction. I co-founded a digital marketing agency, providing turnkey solutions for SMEs, focusing on brand strategy, marketing, and digital growth. I have also led high-profile branding projects for global clients, including Europcar, Coca-Cola, and Jameson.Expertiseᴅɪɢɪᴛᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ ꜱᴛʀᴀᴛᴇɢʏ & ᴇxᴇᴄᴜᴛɪᴏɴ: Proven ability to develop and implement comprehensive digital marketing plans across various channels, including SEO, SEM, social media, content marketing.ᴅᴀᴛᴀ-ᴅʀɪᴠᴇɴ ᴅᴇᴄɪꜱɪᴏɴ ᴍᴀᴋɪɴɢ: Skilled in analyzing website traffic, campaign performance, and market trends to optimize strategies and maximize ROI.ʙʀᴀɴᴅ ʙᴜɪʟᴅɪɴɢ & ꜱᴛᴏʀʏᴛᴇʟʟɪɴɢ: Adept at crafting compelling brand narratives and engaging content that resonates with target audiences.ᴛᴇᴀᴍ ʟᴇᴀᴅᴇʀꜱʜɪᴘ & ᴄᴏʟʟᴀʙᴏʀᴀᴛɪᴏɴ: Strong experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.Highlightsᴅᴇᴇᴘ ᴛᴇᴄʜ ɪɴᴅᴜꜱᴛʀʏ: Focusing on photonics and optical technologies, making them accessible to a wider audience.ᴄᴏ-ꜰᴏᴜɴᴅᴇᴅ ᴀ ᴅɪɢɪᴛᴀʟ ᴍᴀʀᴋᴇᴛɪɴɢ ᴀɢᴇɴᴄʏ: Providing turnkey solutions for local and international SMEs, with a focus on brand strategy, marketing, and digital growth.ʟᴇᴅ ᴀ ɴᴀᴛɪᴏɴᴀʟ ᴛᴇᴀᴍ ᴏꜰ ᴅᴇꜱɪɢɴᴇʀꜱ: In OOH advertising, working with major brands like Unilever, Bidvest, Coca-Cola, Europcar, and Cecil Nurse.ɪᴍᴘʟᴇᴍᴇɴᴛᴇᴅ ᴀɴ ɪɴ-ʜᴏᴜꜱᴇ ʙɪʟʟɪɴɢ ꜱʏꜱᴛᴇᴍ: Boosting annual GDP by 20%, and reduced material wastage through S.M.A.R.T systems.

Listed skills include Graphic Design, Illustration, Graphics, Indesign, and 34 others.