Responsible for the creation and execution of the digital marketing strategy across organic and paid channels.Focused on customer acquisition, retention, and conversion through the optimisation of traffic sources and development of product to improve the overall customer experience.

MacTrast.com is the fastest growing Apple news site. We provide news, updates, and rumors on all things Mac & Apple.We have a near 200,000 strong following on Twitter making us the most followed Twitter account for breaking Apple & Mac news.

Responsible for optimising revenue generating opportunities for eCommerce clients of StudioForty9. Core areas of focus included:> Development of digital strategies for eCommerce stores> Creation of an in-house reporting system for analysis of eCommerce performance> Integrate marketing technologies and services to optimise conversion rates and increase cross-selling opportunities> Improve the customer journey with specific focus on optimising the checkout experience.> Manage PPC and Google Shopping campaigns for clients

Responsible for managing the social media team for Matchbook.com - a sports betting exchange community, driven by cutting edge technology and a focus on offering value back to its customers.

Mobacar (formerly Visitravel) is a travel technology company that offers car rental via its consumer brand Novacarhire.com and its B2B brand Swiftfleet.comAs VP of Digital for Mobacar, I am responsible for managing, leading and overseeing all online marketing activities within the B2C arm of Mobacar, Novacarhire.com. Key tasks include web site growth for traffic, bookings, and revenue, traffic diversification between organic and paid channels, and reporting / forecasting.I'm focused on matching customer expectation with customer experience.

Blue Flame offers online marketing services that result in traffic acquisition, conversion, and retention through mediums such as SEO, PPC, affiliate marketing, conversion & analytics optimisation, email marketing, and social media.

Responsible for developing and implementing search engine optimisation strategies, solving client problems, and creating workable solutions to enhance their web presence. Project manage the delivery of their SEO campaigns, and update clients on all industry and client account developmentsFocused on conversion optimisation via both organic and paid channels in order to drive targeted visitors to client sites for the purpose of acquisition, conversion, and retention of visitors. About Digino: Digino is one of Ireland’s longest established and most respected digital marketing agencies. Clients include Ryanair, Irish Ferries, Renault, Getcover and StayCity.com. Digino provide the strategy, people, tools and processes to fulfil our client’s online marketing needs. We take full responsibility for directing client’s digital strategy and delivering results.

Worked within the product development team where I was responsible for gathering requirements from stakeholders, the specification and development of new and existing features in co-ordination with the product roadmap.

Provided first and second level support to end-users with the Bank as well as maintenance of service systems.