Cormac Sheehan

Cormac Sheehan Email and Phone Number

Director at Purpose Communications @ Purpose Communications
melbourne, victoria, australia
Cormac Sheehan's Location
Melbourne, Victoria, Australia, Australia
Cormac Sheehan's Contact Details

Cormac Sheehan personal email

n/a

Cormac Sheehan phone numbers

About Cormac Sheehan

I’ve been featured multiple times in Australian Financial Review, Smart Company, Business Insider, Gourmet Traveller, GQ etc. Sometimes the focus is my own ventures, sometimes client ventures. I’ve had multiple booked-out appearances at conferences, I’ve been the recipient of prestigious industry awards, I've been on heaps of business podcasts and I’ve pioneered various digital trends and had my work featured as Best Practice from a number of Australian universities (University of Queensland / Newcastle / Griffith etc). Why?Because I'm really good at telling stories and getting people interested – you're still reading, right? These talents led to me forming Purpose Communications in 2017. Since then I’ve had a lot of success by doing things my own way.I simply cannot abide “death by committee” – I require a high degree of creative control. When clients trust me, we do great things together. I find that working with startups and small-to-medium biz allows a much higher degree of freedom, and that’s why I have a drastic sliding scale. Depending on the focus, I’ll figure out what remuneration I require in return for the value I bring. Storytelling is at the heart of everything I do. It took me decades to realise that it’s not just “something anyone can do” – it’s a talent and a skill. It works very well – time and again, I’ve demonstrated how for the investment of a 4-to-5 figure sum, I’ll bring you back a 6-to-8 figure sum.As my expertise in marketing and communications grew, my experience in business grew. You can see the details below or on the Purpose Comms site. As my client base grew, I found myself consulting not just on marketing & communications, but on “growth hacking” and business strategy in a wide variety of areas – natural food and organics, health and fitness, video games, board games, alcohol, legal cannabis, the music industry, and social endeavours around youth, finance, indigenous Australia, homelessness and DV. I have a deep respect for data; I excel at forging a clear path between the endless data available and the best strategy to achieve rapid impact. With a talent for translating complex ideas into clear concepts (again: storytelling), my approach favours agile and disruptive guerrilla tactics to achieve substantial ROI for minimal cost. I rapidly generate holistic growth strategies and I’m always thinking three steps ahead – e.g., where you need to be in 2-to-5 years. I love bringing my unique talents to worthy areas. Don’t be afraid to get in touch – if your idea, project or organisation is cool, I’ll work with you.

Cormac Sheehan's Current Company Details
Purpose Communications

Purpose Communications

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Director at Purpose Communications
melbourne, victoria, australia
Employees:
1
Cormac Sheehan Work Experience Details
  • Purpose Communications
    Founder / Director
    Purpose Communications Jul 2017 - Present
    Melbourne, Australia
    I founded Purpose Communications in 2017 to provide transparent, honest, values-driven marketing. The Purpose Communications approach all comes down to one question: what’s the story? This is at the heart of every great brand, inspiring loyalty, imagination and shareability. Trends come and go but one thing always adds value: word of mouth. A great story simply cannot be kept to oneself.First we work hard to ensure that you’re presenting your most authentic and attractive story. We then use data-driven insights to focus on results – the key is shaping our plan to your resources, in a way that suits you.Services:MARKETINGsocial media | SEO | digital advertising | FMCG marketing | eCommerce | Google adwords | campaign planning and execution | CRM | influencer marketing | promotions | list management & segmentation | data analysis | user experience | conversion optimisation WRITINGweb copy | blogs | magazine articles | features | reports | company collateral | product descriptions | advertising copy | social media posts | press releases | video scripts | annual reports | strategic plans | proposalsBRAND STRATEGYcontent strategy | community engagement | web development | EDMs & email marketing | surveying & statistical analysis | Google analytics | project management PRpress releases | media outreach | publicity toolkits | launch campaigns | event planning
  • Fairtrade Australia & New Zealand
    Marketing Campaigns Manager
    Fairtrade Australia & New Zealand Jul 2017 - Dec 2017
    Melbourne, Australia
    Three month fixed contract to manage key campaigns for Fairtrade ANZ from July - October 2017*.*Extended to continue in a consulting role.“Cormac was a delight to work with, brought a great energy and professionalism to every job, and approached even the biggest challenges with a ‘can do’ attitude. He brought a valuable commercial focus and diligent project management approach to three of our key marketing campaigns in 2017. With a talent for translating complex data into simple concepts, excellent attention to detail, and research and analysis that is thorough and extensive, Cormac was able to communicate meaningful narratives and clear objectives. These abilities alongside great presentation skills meant he was able to achieve buy-in at all levels of Fairtrade, from junior staff right up to the Board and Executive level.” Molly Harriss Olsen – CEO, Fairtrade ANZ
  • Spark Strategy
    Marketing & Communications Advisor
    Spark Strategy Jan 2017 - Jun 2017
    South Melbourne, Australia
    Six month fixed contract with a boutique consulting firm working across sectors for social change. A diverse role providing expertise and training on Marketing Strategy, Communications, Branding & PR.• comprehensive audit of Comms/Marketing channels and performance to date• reformulation of strategy towards 2018 and beyond based on SMART goal-setting• writing copy for a wide range of audiences, both internal and external, to a variety of corporate communication requirements, including reports, ads, company collateral, proposals, web copy, press-releases, direct response marketing, social media posts etc.• using CRM platform Hubspot to attract, track and manage leads & conversions.• providing intel and analysis to inform the Executive Team's business decisions.• website updates and maintenance, debugging and coding, systematic SEO & Google optimisation through white hat practices (plug-ins, link updates, tagging etc).• securing publications and speaking engagements to elevate the profile of staff members and the company as a whole. • Media and PR support in-house and to clients.
  • Ethicaljobs.Com.Au
    Digital Marketing & Engagement Specialist
    Ethicaljobs.Com.Au Oct 2015 - Dec 2016
    Collingwood, Melbourne, Australia
    Contract to rejuvenate the Comms & Marketing approach of this fast-growing Melbourne business in the area of ethical / NFP recruitment:• redevelopment of digital strategy.• redevelopment of company websites (ethicaljobs.com.au and nfppeople.com.au).• developing and managing sophisticated and regular email marketing campaigns, including managing and segmenting lists, adwords campaigns, user journey mapping, A/B testing.• Redesign / geo-segmentation of EDMs.• Revamp of social media strategy and channels.• Creating content and marketing collateral.• Improving website UX, increasing time-on-site and developing SEO strategy.• Exploring and testing community growth and engagement across platforms.• Measuring and analysing audience response to all digital marketing & communications activities to boost growth and engagement.• Prioritising and manage the timing and execution of all digital marketing & comms activities.• Analysis of surveys, feedback and testimonials from jobseekers and employers to leverage a unique value proposition in an increasingly automated industry.• Developing brand identity and collaborative peer advocacy marketing endeavours with like-minded community organisations (Fair Agenda, RACS, Lock The Gate, ANTaR, ActionAid).
  • Loving Earth
    Digital Marketing & Communications Manager
    Loving Earth Mar 2011 - Oct 2015
    Melbourne, Australia
    As Digital Marketing & Communications Manager for Loving Earth I stayed ahead of the curve, utilising the online environment to grow the company with my unique approach, recognised in a 2014 Australian Organic Industry Leadership Award by the AO, Australia's primary organic certification board: “Loving Earth [...] achieved impressive sales for a company that has never paid for advertising and instead promotes itself through social media, racking up 100,000 Instagram followers.” My approach was so successful that we were used as an example of best practice in courses on consumer behaviour, marketing and advertising at Griffith University, the University of Queensland and the University of Newcastle. The digital environment was key to the leaps and bounds Loving Earth enjoyed during my tenure there and I oversaw massive growth in media platforms - zero to 15K+ newsletter subscribers, 50K+ Facebook followers, and 160K+ Instagram followers. Other achievements involved:• Developing and implementing an online strategy which saw dramatic results in:Traffic - average increase in total site visitors of 252% each year from 2011 to 2015.Conversions - average increase in online sales of 201% each year from 2011 to 2015. Social Media - average increase in followers of 214% each year from 2011 to 2015.• Utilising new media and content marketing to constantly reposition the brand, situating it as a highly-regarded cutting edge presence in the quickly evolving online environment.• Building and managing a team of coders, designers, data analysts, social media experts and content marketers. • Creating a unified web presence unique to the needs of the Loving Earth community while developing the brand with innovative content & PR strategies.• Overseeing the development and roll out of a new website in June 2015.• Multiple successful product launches, including a 2015 chocolate rebrand garnering over one million impressions and high regard across the industry.
  • Loving Earth
    Product Development / Copywriting
    Loving Earth Nov 2010 - Apr 2011
    Melbourne, Australia
    Using background and experience in hospitality and cooking to develop new & existing products. Developing flavour profiles and production processes of products. Providing all textual descriptions for labels, online promotions, website, newsletter and social media.
  • Zero Tolerance Magazine
    Staff Writer / Editor
    Zero Tolerance Magazine 2007 - Sep 2015
    Producing features on musicians, artists and producers; researching articles; writing reviews; collating regular sections of the magazine for each issue.
  • Freelance
    Writer / Pr
    Freelance 2006 - Sep 2015
    Global
    Articles, features, interviews, reports, reviews in the fields of music, travel, food, film, literature, culture, art, theatre.
  • Freelance Marketing And Creative Services
    Comms / Marketing / Pr / Strategy Consultant
    Freelance Marketing And Creative Services Jan 2010 - Jul 2015
    London // Dublin // Melbourne
    Providing services to clients in: • NFP / Govt / Corporate• recruitment• music industry • service / hospitality industry• health / nutrition / fitness industriesSee below for details.
  • Lite College
    Teacher
    Lite College 2009 - 2010
    London, United Kingdom
    Business, Marketing and English TeacherLondon Institute of Technology and English (LITE)• Teaching classes, lecturing and tutoring individuals and groups of students from basic entry level to advanced proficiency.• Developing diverse original curricula from a broad array of core texts and relevant journals, papers and media. • Preparing and administering continuous assessment and end-of-semester exams.• Involvement in extra-curricular activities and the personal wellbeing of students, many of whom were International Students alone in London.
  • Det Frie Gymnasium
    Chef
    Det Frie Gymnasium 2005 - 2006
    Copenhagen Area, Denmark
    Planned and prepared breakfast, dinner and snacks for a school of 400 students + staff as part of a team of three using only organic locally sourced wholefood ingredients.

Cormac Sheehan Skills

Social Media Digital Marketing Public Relations Web Content Creative Writing Marketing Communications Social Media Marketing Social Networking Research Seo Copywriting Writing Teaching Digital Strategy Social Media Strategist Publicity Blogging Copywriting English Team Management Corporate Blogging Project Management Content Strategy Marketing Strategy Branding And Identity Creative Strategy Community Engagement Creative Problem Solving Media Planning Brand Development Project Planning Data Analysis Strategic Planning Promotions Program Development Content Marketing Communications Management Blog Marketing Email Marketing Product Marketing Crm Journalism Marketing Copy Editing Fitness Nutrition Food And Beverage Chocolate Whisky

Cormac Sheehan Education Details

Frequently Asked Questions about Cormac Sheehan

What company does Cormac Sheehan work for?

Cormac Sheehan works for Purpose Communications

What is Cormac Sheehan's role at the current company?

Cormac Sheehan's current role is Director at Purpose Communications.

What is Cormac Sheehan's email address?

Cormac Sheehan's email address is co****@****rth.net

What is Cormac Sheehan's direct phone number?

Cormac Sheehan's direct phone number is +613941*****

What schools did Cormac Sheehan attend?

Cormac Sheehan attended University College Dublin, University College Dublin.

What are some of Cormac Sheehan's interests?

Cormac Sheehan has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Cormac Sheehan known for?

Cormac Sheehan has skills like Social Media, Digital Marketing, Public Relations, Web Content, Creative Writing, Marketing Communications, Social Media Marketing, Social Networking, Research, Seo Copywriting, Writing, Teaching.

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