Cormac Sheehan Email & Phone Number

Melbourne, VIC, AU

Melbourne, Australia

I founded Purpose Communications in 2017 to provide transparent, honest, values-driven marketing. The Purpose Communications approach all comes down to one question: what’s the story? This is at the heart of every great brand, inspiring loyalty, imagination and shareability. Trends come and go but one thing always adds value: word of mouth. A great story.

Melbourne, Australia

Three month fixed contract to manage key campaigns for Fairtrade ANZ from July - October 2017*.*Extended to continue in a consulting role.“Cormac was a delight to work with, brought a great energy and professionalism to every job, and approached even the biggest challenges with a ‘can do’ attitude. He brought a valuable commercial focus and diligent.

South Melbourne, Australia

• Six month fixed contract with a boutique consulting firm working across sectors for social change. A diverse role providing expertise and training on Marketing Strategy, Communications, Branding & PR.
• comprehensive audit of Comms/Marketing channels and performance to date
• reformulation of strategy towards 2018 and beyond based on SMART goal-setting
• writing copy for a wide range of audiences, both internal and external, to a variety of corporate communication requirements, including reports, ads, company collateral, proposals, web copy, press-releases, direct.
• using CRM platform Hubspot to attract, track and manage leads & conversions.
• providing intel and analysis to inform the Executive Team's business decisions.

Collingwood, Melbourne, Australia

• Contract to rejuvenate the Comms & Marketing approach of this fast-growing Melbourne business in the area of ethical / NFP recruitment:
• redevelopment of digital strategy.
• redevelopment of company websites (ethicaljobs.com.au and nfppeople.com.au).
• developing and managing sophisticated and regular email marketing campaigns, including managing and segmenting lists, adwords campaigns, user journey mapping, A/B testing.
• Redesign / geo-segmentation of EDMs.
• Revamp of social media strategy and channels.

Melbourne, Australia

• As Digital Marketing & Communications Manager for Loving Earth I stayed ahead of the curve, utilising the online environment to grow the company with my unique approach, recognised in a 2014 Australian Organic Industry.
• Developing and implementing an online strategy which saw dramatic results in:Traffic - average increase in total site visitors of 252% each year from 2011 to 2015.Conversions - average increase in online sales of 201%.
• Utilising new media and content marketing to constantly reposition the brand, situating it as a highly-regarded cutting edge presence in the quickly evolving online environment.
• Building and managing a team of coders, designers, data analysts, social media experts and content marketers.
• Creating a unified web presence unique to the needs of the Loving Earth community while developing the brand with innovative content & PR strategies.
• Overseeing the development and roll out of a new website in June 2015.

Melbourne, Australia

Using background and experience in hospitality and cooking to develop new & existing products. Developing flavour profiles and production processes of products. Providing all textual descriptions for labels, online promotions, website, newsletter and social media.

Producing features on musicians, artists and producers; researching articles; writing reviews; collating regular sections of the magazine for each issue.

Global

Articles, features, interviews, reports, reviews in the fields of music, travel, food, film, literature, culture, art, theatre.

London // Dublin // Melbourne

• Providing services to clients in:
• NFP / Govt / Corporate
• recruitment
• music industry
• service / hospitality industry
• health / nutrition / fitness industriesSee below for details.

London, United Kingdom

• Business, Marketing and English TeacherLondon Institute of Technology and English (LITE)
• Teaching classes, lecturing and tutoring individuals and groups of students from basic entry level to advanced proficiency.
• Developing diverse original curricula from a broad array of core texts and relevant journals, papers and media.
• Preparing and administering continuous assessment and end-of-semester exams.
• Involvement in extra-curricular activities and the personal wellbeing of students, many of whom were International Students alone in London.

Copenhagen Area, Denmark

Planned and prepared breakfast, dinner and snacks for a school of 400 students + staff as part of a team of three using only organic locally sourced wholefood ingredients.

Ma Modern English, First Class Honours

Ba International In English, First Class Honours

One year of study in Copenhagen, following which I postponed completion of my BA degree to concentrate on music and work.