Cornel Marin Email and Phone Number
20+ years’ experience in FMCG20 + years ‘experience in Sales, Modern Trade, and Traditional TradeProven ability to produce increases in sales and revenueRecord of negotiating/closing large, complex agreementsBuilt and lead highly successful sales teams and programsHighly oriented manager, dynamic team leader able to quickly assess needs and provide tools to improve performance, and enhance learningComprehensive skills in account management, strategic planning, relationship development Able to re-organize territories, penetrate markets and identify new sources of revenue
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Sales ManagerSc Compania Indiilor Orientale Prod SrlRomania -
Sales ManagerSc Agricover Abatorul Periș Aug 2020 - Jan 2022BucurestiDeveloped and implemented a cash and carry project in the Doraly complex, for the supply and distribution of pork products (pieces and carcasses) from the Periș slaughterhouse.Activating and developing a partnerships with 260 clients (HORECA, traditional shops, industry).Creating and implemented a customized planograms in these traditional stores.Organized and coordinated the activity of the sales teams in the Periș stores located in the Modern Trade Carrefour Colentina and… Show more Developed and implemented a cash and carry project in the Doraly complex, for the supply and distribution of pork products (pieces and carcasses) from the Periș slaughterhouse.Activating and developing a partnerships with 260 clients (HORECA, traditional shops, industry).Creating and implemented a customized planograms in these traditional stores.Organized and coordinated the activity of the sales teams in the Periș stores located in the Modern Trade Carrefour Colentina and Corbeanca hypermarkets. Show less
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Field Trade Marketing ManagerSc Marathon Distribution Group 2015 - Aug 2020BucurestiImplementing the projects and activities of trade marketing in Trade Traditional stores with the sales team of the company .Coordinating and implementing of trade marketing projects and activities in traditional shops, leading the company's sales team.Creating a monthly sales plan and a promotional guide for sales force.Forming, training and professional developing of sales team (agents, supervisors) / Retail division, according to the company strategy, to increase sales volume and… Show more Implementing the projects and activities of trade marketing in Trade Traditional stores with the sales team of the company .Coordinating and implementing of trade marketing projects and activities in traditional shops, leading the company's sales team.Creating a monthly sales plan and a promotional guide for sales force.Forming, training and professional developing of sales team (agents, supervisors) / Retail division, according to the company strategy, to increase sales volume and improve product visibility in stores in the allocated area, implementation of weekly / monthly promotions.Developing sales team / agents in the country and activating routes / new Marathon partners.Brand Manager PakmayaDeveloping and implementing sales projects in Modern Trade stores and in traditional shopsProposing and organizing various product promotion events to support the marketing strategy, with the consent of the Commercial DirectorImplementation and development, together with the Marathon sales team, of marketing and promotion plans for Pakmaya products; Show less
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National Field Trade Marketing ManagerSc Albalact Sa 2014 - 2015BucurestiCoordinating the implementation of projects and activities in the area of trade marketing by our own team of seven regional representatives of trade marketing and sales team of the company .Merchandising project designed and implemented in Trade Traditional and Modern Trade stores. I implemented a plan analysis , construction and customized planograms of over 600 stores in Traditional and Modern Trade stores to streamline sales area of shops and reduce losses at the… Show more Coordinating the implementation of projects and activities in the area of trade marketing by our own team of seven regional representatives of trade marketing and sales team of the company .Merchandising project designed and implemented in Trade Traditional and Modern Trade stores. I implemented a plan analysis , construction and customized planograms of over 600 stores in Traditional and Modern Trade stores to streamline sales area of shops and reduce losses at the stores.Training the Modern Trade merchandisers according to company strategy in order to increase visibility in the shops of the area allocated and to enhance the implementation of weekly/monthly promotions. Show less -
National Field Sales ManagerDanone Baby Nutrition Mar 2011 - Mar 2014RomaniaMember of the Management Team, direct report to the Sales DirectorCoordinated and trained a team of 10 Sales RepresentativesDesigned and implemented sales project within modern trade stores and pharmaciesImplemented a customer loyalty and retention plan with the independent pharmacies – Baby Nutrition Centre. 295 independent pharmacies included in the programmeReached new modern trade stores, negotiated secondary placements in order to increase visibility, implemented sales… Show more Member of the Management Team, direct report to the Sales DirectorCoordinated and trained a team of 10 Sales RepresentativesDesigned and implemented sales project within modern trade stores and pharmaciesImplemented a customer loyalty and retention plan with the independent pharmacies – Baby Nutrition Centre. 295 independent pharmacies included in the programmeReached new modern trade stores, negotiated secondary placements in order to increase visibility, implemented sales promotions and order discounts, increased sales volumeImplementing original sales strategies to achieve exceptional results and hit KPIs Designed and implemented a common merchandising project alongside Danone Dairy for the Milupa brand – augmented the coverage area and sales volumes, achieved significant cost savingsManaging budgets, targets and commissions.Advising and negotiating on acquisitions of new products Show less
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Area Sales Manager BucurestiDanone Romania Feb 2008 - Mar 2011BucurestiCoordinated a team of 9 (6 Sales Representatives, 3 Merchandisers)Negotiated traditional trade accounts (Angst, Cristim, General Nic, Mialan), modern trade accounts (Mega Image) and HoReCa networks (AnaPan, RKiosk) Developed a common category management project with Angst chain storeIntroduced a TOP Preseller in the A1 cluster stores, reinforced sales in the allocated area, modified the route (Otopeni - Buftea) from vansell to preseller and reached 45 new customersDeveloped a… Show more Coordinated a team of 9 (6 Sales Representatives, 3 Merchandisers)Negotiated traditional trade accounts (Angst, Cristim, General Nic, Mialan), modern trade accounts (Mega Image) and HoReCa networks (AnaPan, RKiosk) Developed a common category management project with Angst chain storeIntroduced a TOP Preseller in the A1 cluster stores, reinforced sales in the allocated area, modified the route (Otopeni - Buftea) from vansell to preseller and reached 45 new customersDeveloped a HoReCa preseller (Bucharest), reached new customers on the kindergarten, social homes and restaurants segmentEffectively managed and increased sales for the existing accounts in the allocated area (Angst ,Cristim ,General Nic , Mialan) Show less
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Area Sales ManagerDanone Romania Jan 2007 - Feb 20083 Counties: Ag, Vl, DbCoordinated the sales team (15 people), granted continuous support, improved sales processes Fully responsible - sales, logistics and supply in the allocated area, on all 3 sales channels (Modern & Traditional Trade, HoReCa)Achieved targets and increased by 3% the route assigned to the distributor – extended the number of targeted stores, implemented an adjacent route Titu-Ionesti-PietrestiIncreased the direct distribution locations, 40 new stores allocated to the direct… Show more Coordinated the sales team (15 people), granted continuous support, improved sales processes Fully responsible - sales, logistics and supply in the allocated area, on all 3 sales channels (Modern & Traditional Trade, HoReCa)Achieved targets and increased by 3% the route assigned to the distributor – extended the number of targeted stores, implemented an adjacent route Titu-Ionesti-PietrestiIncreased the direct distribution locations, 40 new stores allocated to the direct distributor. Sales augmented by 7% Successfully developed sales with the distributor’s clients Show less
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Area Sales ManagerDanone Romania Jan 2005 - Jan 20073 Counties: Bz, Il, ClCoordinated a team of 8, increased sales in the allocated area at 30-35% (compared to a 15% in the region) Managed the sales, logistics and supply activity for the allocated areaImplemented a new distribution system, changing the vansell to a preseller one (deployed a census, activated new clients, developed the data base, and changed the sales team structure)Doubled the direct distribution stores (a total of 456) and introduced a new truck for the external route – Nehoiu… Show more Coordinated a team of 8, increased sales in the allocated area at 30-35% (compared to a 15% in the region) Managed the sales, logistics and supply activity for the allocated areaImplemented a new distribution system, changing the vansell to a preseller one (deployed a census, activated new clients, developed the data base, and changed the sales team structure)Doubled the direct distribution stores (a total of 456) and introduced a new truck for the external route – Nehoiu (Buzau)Implemented the Proxi Turbo program in Slobozia – 1 truck assigned to the external route (Fetesti-Calarasi ), reached 56 new customersAssigned a new distributor for the Slobozia-Calarasi rural area, implemented new routes, developed and trained the distributors’ sales agents, increased the sales volume from 12 to 18 tons Show less
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Market Development Agent/ Trade Distribution AgentDanone Romania Sep 1999 - Jan 2005București, RomâniaTrade distribution activity, achieved targets for both traditional trade customers and modern trade ones.Developed a new outside route Mogosoaia-Buftea-Crevedia –Peris –Snagov-Otopeni, reached 65 new clients, doubled monthly sales volumesActivated large HoReCa clients: Romanian Catering (PRO Tv cafeteria), Alpha Rocas (airlines catering)
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Sales AgentSc Delaco Distribution Srl Mar 1999 - Sep 1999Bucuresti
Cornel Marin Skills
Cornel Marin Education Details
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Faculty Of International Economic Relations, Gheorghe Cristea University
Frequently Asked Questions about Cornel Marin
What company does Cornel Marin work for?
Cornel Marin works for Sc Compania Indiilor Orientale Prod Srl
What is Cornel Marin's role at the current company?
Cornel Marin's current role is Sales Manager.
What schools did Cornel Marin attend?
Cornel Marin attended Faculty Of International Economic Relations, Gheorghe Cristea University.
What skills is Cornel Marin known for?
Cornel Marin has skills like Negotiation, Key Account Management, Marketing Management, Team Management, Forecasting, Marketing Strategy, Business Planning, Competitive Analysis, Sales Operations, Fmcg, Key Account Development, Trade Marketing.
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Cornel Marin
Bucharest -
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Cornel MARIN
Founder Of Roominnovation4Generations: Creating Apartments That Pays For Themselves, While Being Used As Usual, To Live In It!Braşov, Romania1gmail.com
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