Cornelia Andersson Email & Phone Number

Gothenburg, Vastra Gotaland County, Sweden

Sweden

Gothenburg, Vastra Gotaland County, Sweden

Gothenburg, Sweden

In charge of planning, executing and follow ups on the social media presences and for all the different markets in the EMEA region. Strategic planning, coaching and follow-ups on local work, but also helping with the execution of the global marketing out in the region.Meeting and working together with both big and smaller markets to optimize their content, marketing impact and brand positioning. Also making sure the global content is adapted to local standards. Launched a "Social Media Masterclass", meeting physically and digitally to deep dive into certain areas the markets lacked knowledge about or had requested. Also helped with producing campaigns like The E.V.A. Initiative: Equal Vehicles for All, The Volvo V60: Protect What's Important To You and a hybrid campaign.

Gothenburg, Sweden

Lead and coordinate all social media for Volvo Car Sweden, including the retailers around the country. I was responsible for the overall social media strategy, influencer strategy and channel strategy on both a national and local level. In addition to this, I synced with our regional and global social media strategies, aligning Sweden with the overall sales- and brand KPI:s. Except adapting the brand messages and bigger campaigns, I also created content, especially made for the social channels (see attached examples). In my role, I worked closely together with the product, PR, after sales and sales departments to strive towards the brand- and sales goals together. Planning and creating content was my day-to-day tasks, but I was also involved in some of the Brand Activation activities, like leading the work and execution of Share Out West 2016, and 2017.

Gothenburg, Sweden

My position included the agency perspective as well as the client one. I was project managing analytics and community management. I alongside this also worked part time as a consultant for Volvo Cars. Both of them regarding social media on a global level. The work included leading projects, having a close contact with Volvo Cars markets worldwide and providing them with assets on campaigns and launches.

Gothenburg, Sweden

Working with the communication- and brand strategies for existing clients as well as in pitches. That combined with helping the clients out with the execution of the strategy gave me a close bond to them. The everyday work at a smaller agency like Truth gave me the chance of developing my skills in the project managing, planning, sales and communication areas. Even if the deliveries includes print, my main focus was in digital and especially social media.

Gothenburg, Sweden

The Core company is a company owned by TNS Sifo and therefore the daily work included both working with our own clients as well as doing work together with them. The research world might not always come forward as super sexy to everyone, but combined with brand insights, it gives a great 365 picture of the clients needs! Except for working on brand platforms, brand positioning, product innovation and concept innovations, i helped setting up focus groups and was involved in sales.

Gothenburg, Sweden

Internship for 20 weeks working with PR activities, content for web, public affairs and market communication amongst other things. I was also involved in launching a campaign for Newbody engaging 15.000 middle school students.

Bachelor In Media And Communication, Communication And Media Studies, Bachelor

Activities and Societies: Link to bachelor thesis: http://gupea.ub.gu.se/bitstream/2077/24587/1/gupea_2077_24587_1.pdf

Exchange Semester- Putonghua, Tv-Production, Media, 30 Hp, Bachelor

International Media- And Communications Science, 90Hp, Bachelor

Activities and Societies: Extracurricular activity: Active as "fadder" for a group of exchange students. http://esnorebro.org/