Cornelia Fetzer Email & Phone Number

Feldkirchen, Bavaria, Germany

Intel is an American multinational semiconductor chip manufacturer that develops and produces computer processsors and related technologies for commercial and consumer markets• Account Management- Ownership of the EMEA Account revenue, sales- and marketing strategy for Windows based devices- Dedicated Sales Account Management for MSH DACH- Functional management of an EMEA sales steam of up to 10 team members- Building, managing and maintaining customer C-level relationships- Definition, management and execution of GTM plans and strategic sales- and marketing initiatives- Close partnering with Microsoft on joint sales acceleration programs- Evangelism for new technologies like Copilot + AI PCs- Leading acceleration of product transition and device refresh- Management of EMEA budgets and investments in the customer- Reporting and controlling of forecasts and KPIs- Strategic management of international account relationships- Identification and development of new sales opportunities- Partnering with individual markets and local account managers- Drive end-to-end relationships, cooperation and alignment with strategic OEMs- Global alignment with cross-functional teams

Munich Area, Germany

Dell is an American multinational computer technology company• E2E Business Management- Establishing Dell Retail business for Displays and Accessories- In-store and online responsibility for following Retailers/E-Tailers: Amazon, MSH, Cyberport, Notebooksbilliger, Office Partner, Alternate,- Ownership of P&L performance and key KPIs (doubling sales YoY)- Development of product vision, roadmap and strategy - Definition and implementation of Go-To-Market strategies- Development of sell-in and sell-out tactics- Responsibility of budget phasing and product/financials decisions - Forecasting, inventory management- Pricing definition- EMEA alignments on unified strategy with cross-functional regional and virtual teams • Partner Management- Development of merchandising strategy for E-Tail/Retail- Conception and execution of demand generating initiatives- Build and maintain relationships with key account executives up to C-level- Plan and drive promotional activities (on- and offline)- Providing product information and trainings- Drive growth and share of voice• Sales Support- Definition and planning of routes to market/Channel management- Conduct product and roadmap trainings - Joint Business planning- Customer visits

Dornach

Ingram Micro is an international Distributor of IT products and services• Business Management for HP Supplies and HPE Storage Supplies- Monitoring and analysis of target achievements and profitability- Reporting and controlling of forecasts and sales-out performance- Development of tactics for sell-in and sell-out target achievements- Inventory and pricing management- Management of aging stock- Product data maintenance• Vendor Marketing - Creation of quarterly marketing plans - Conception and execution of demand generating marketing activities in cooperation with vendors• Sales Support- Consulting for tenders, projects and quotations- Sales trainings in cooperation with vendors- Customer visits

Baldham

avenio robotics & toys is a specialized retail store for toys, stationery and domestic robots• Development and implementation of the sales and marketing strategy- Contribution to the business plan- Briefing of marketing agency- Definition of the CI and CD, Logo refresh- Implementation of avenio online-shop and third party online shops (ebay, Amazon)• Procurement and Category Management- Definition of product portfolio and target group- Merchandising, pricing, management and sales of all products- Vendor selection, engagement and development of supply strategies- Conditions negotiations with suppliers (e.g. Lego, Playmobil, Ravensburger)- Reporting and analysis of KPIs• Employee responsibility- Recruiting and management of store employees- Management of operation schedule• Conception of the store and the store marketing- Evaluation and application for the store location- Planning of the store interior and store set-up• Planning and creation of marketing materials and activities- Planning and execution of launch party and advertising- Development of company advertising (on- and offline)- Planning and execution of PR activities• Conception and development of company homepage (www.avenio.de), perfective online-shop maintenance (avenio, ebay, Amazon)- Conception of homepage layout and content- SEO- Competitor´s watch

Munich Area, Germany

AMD is an American multinational semiconductor company that develops and produces computer processsors and related technologies for commercial and consumer markets• Planning, execution and tracking of marketing programs and plans as well as business development activities to increase CPU and GPU sales for Notebooks, PCs, Servers and Workstations- Responsibility for following global OEMs: HP, Dell, Acer, Lenovo, Toshiba, Asus, Sony, Packard Bell, Oracle (former Sun)- Responsibility for following local OEMs: Medion, Olidata, Wortmann, Hyrican, Transtec• Conception and implementation of individual B2C and B2B marketing activities - Focus on only demand generation activities to increase sales and to achieve sales targets- Negotiation of localized and regional specific activities per customer- Outsourcing of localizations and translations- Analysis and reporting of ROI• Negotiation of individual sales out activities, contracts and marketing plans per partner- Planning of sales out plans and activities in alignment with sales targets• Implementation of regional market- and product strategies- Explanation and controlling of company strategy per region and partner- Set up and conduction of trainings per region and partner• Management of own OEM and Channel customer base- Planning and execution of customer visits- Responsibility for commitments and achievement- Close cooperation with Sales Account Management, AMD Headquarter and various AMD departments- Acting as interface between Headquarter and OEM• Responsibility for own marketing budgets- Responsibility for an up-to 7-digit USD budget per quarter- Controlling and management of regional partner budget in online database- Implementation of >25 accounts in marketing program and online tool- Conduction of training calls for customers in all regions- MDF management

Munich Area, Germany

ATI was a Canadian developer and producer of graphics processors for PCs, Multimedia and Consumer Electronics• Responsibility for following OEMs: HP, Dell, Acer, Lenovo, Toshiba, Asus, Sony, Packard Bell, Fujitsu-Siemens• Revenue- , pricing-, and process management- Establishment of data base system to maintain, file and control sales data- Maintenance and coordination of pricing, forecast and availability- Development of different sales and pricing reports- Close cooperation with sales director- Set up of process management and process documentation- Analysis, controlling and reporting of forecasts and sales out performance- Negotiation of supply contract with Fujitsu Siemens Computers (FSC)• Planning, implementation and controlling of customer-specific Channel, B2C and B2B sales development activities for Notebooks, PCs, Servers and Workstations- Marketing activities with GPU and Workstation Graphics customers in order to increase sales • Planning, implementation and controlling of customer-specific Channel, B2C and B2B sales development activities for Notebooks, PCs, Servers and Workstations- Marketing activities with GPU and Workstation Graphics customers in order to increase sales and to create demand• Planning and execution of sales trainings and events- Conduction of sales trainings and events for direct sales and sales hotlines (e.g. Dell)• Responsibility for own marketing budgets- Responsibility for Workstation marketing plan and activities for up to 1M USD.

Munich

Tech Data is an International Distributor of IT hardware and software products • Responsibility for the following vendors: Western Digital, Sapphire, Terratec, ATI• Definition and controlling of vendor and product portfolio, pricing and marketing plan - Execution of marketing activities in order to achieve sales targets with Channel customers - Responsibility for product portfolio and pricing- Maintenance of pricing in online database• Budget- and forecast planning- Planning of sales tierings and marketing budgets in alignment with vendors

Stuttgart

tesion Telekommunikation was a German telecommunications company for voice-, internet and mobile services (Acquired by Versatel AG 2003)• Product development (definition of target group, pricing and product)- Responsibility for all fixed line products- Pricing- Creation of quotations for sales customers in alignment with the contribution margin- Development of marketing material- Briefing of marketing agency• Definition and execution of Go-To-Market strategies, marketing activities, trainings and presentations• Business planning and forecast development- Creation of business plans on a regular basis to prepare company acquisition

Stuttgart

• Acquisition and management of Channel sales partners - Channel Partners = specialized retailers or suppliers for telephone systems with stores for either consumers or business clients• Development and negotiation of sales- and commission concepts- Negotiation of partner contracts and commission plans- Billing of commissions• Planning and execution of product- and sales trainings- Execution and conduction of product trainings

Stuttgart

• Negotiations with cooperation partners E-Plus and debitel• Development and implementation of product solutions in consideration of their technical and operational requirements - Mobile cooperation with E-Plus and debitel- Bundling of fixed line products together with E-Plus contract- Close cooperation and negotiation with E-Plus and debitel- Creation of marketing material and brochures• Planning and execution of product- and sales trainings- Creation of training material for sales, marketing and sales support- Conduction of sales and marketing trainings- Customer visits to support sales• Business planning- Evaluation and presentation of business plan and sales numbers (CEO/board of directors)

Heilbronn

The Nokia System Center Degen is a German Distribution and Service Center of the Nokia Mobilephones GmbH• Interface between Nokia Headquarter and the Nokia System Center• Acquisition of B2B projects and customers• Introduction of new technologies and concepts• Planning and execution of go to market activities• Execution of product- and sales trainings

Heilbronn

The Nokia System Center Degen is a German Distribution and Service Center of the Nokia Mobilephones GmbH• Interface between Nokia Headquarter and the Nokia System Center- Responsible person for all data products in the Nokia System Center, in particular for the Nokia Communicator- Acting as Evangelist for the Nokia Communicator and all data products• Acquisition of B2B and Channel projects and customers- Support for Nokia Channel customers to acquire high-level projects• Introduction of new technologies and concepts- Development of first SMS prepaid card - Bring SMS and WAP services to attention- Introduction of new data transfer methods- Acting as Evangelist for Nokia and their technologies• Planning and execution of go to market activities- Support of product launches- Development of Nokia data product brochure• Execution of product- and sales trainings- Conduction of sales trainings for the Nokia Channel partners- Participation at developer conferences- Deliver speeches in front of target audiences- Conduct personal trainings at Nokia Communicator users (eg. at Porsche)

Stuttgart

debitel is an European Mobile Services Provider• Call center support for the authorized debitel dealers

Masters Of Economics, Marketing And Economical Psychology

Degree: General Qualification Of University Entrance