Cornelia Fetzer Email & Phone Number

Feldkirchen, Bavaria, Germany

• Intel is an American multinational semiconductor chip manufacturer that develops and produces computer processsors and related technologies for commercial and consumer markets
• Account Management- Ownership of the EMEA Account revenue, sales- and marketing strategy for Windows based devices- Dedicated Sales Account Management for MSH DACH- Functional management of an EMEA sales steam of up to.

Munich Area, Germany

• Dell is an American multinational computer technology company
• E2E Business Management- Establishing Dell Retail business for Displays and Accessories- In-store and online responsibility for following Retailers/E-Tailers: Amazon, MSH, Cyberport, Notebooksbilliger, Office Partner.
• Partner Management- Development of merchandising strategy for E-Tail/Retail- Conception and execution of demand generating initiatives- Build and maintain relationships with key account executives up to C-level- Plan.
• Sales Support- Definition and planning of routes to market/Channel management- Conduct product and roadmap trainings - Joint Business planning- Customer visits

Dornach

• Ingram Micro is an international Distributor of IT products and services
• Business Management for HP Supplies and HPE Storage Supplies- Monitoring and analysis of target achievements and profitability- Reporting and controlling of forecasts and sales-out performance- Development of tactics.
• Vendor Marketing - Creation of quarterly marketing plans - Conception and execution of demand generating marketing activities in cooperation with vendors
• Sales Support- Consulting for tenders, projects and quotations- Sales trainings in cooperation with vendors- Customer visits

Baldham

• avenio robotics & toys is a specialized retail store for toys, stationery and domestic robots
• Development and implementation of the sales and marketing strategy- Contribution to the business plan- Briefing of marketing agency- Definition of the CI and CD, Logo refresh- Implementation of avenio online-shop and.
• Procurement and Category Management- Definition of product portfolio and target group- Merchandising, pricing, management and sales of all products- Vendor selection, engagement and development of supply strategies.
• Employee responsibility- Recruiting and management of store employees- Management of operation schedule
• Conception of the store and the store marketing- Evaluation and application for the store location- Planning of the store interior and store set-up
• Planning and creation of marketing materials and activities- Planning and execution of launch party and advertising- Development of company advertising (on- and offline)- Planning and execution of PR activities

Munich Area, Germany

• AMD is an American multinational semiconductor company that develops and produces computer processsors and related technologies for commercial and consumer markets
• Planning, execution and tracking of marketing programs and plans as well as business development activities to increase CPU and GPU sales for Notebooks, PCs, Servers and Workstations- Responsibility for following.
• Conception and implementation of individual B2C and B2B marketing activities - Focus on only demand generation activities to increase sales and to achieve sales targets- Negotiation of localized and regional specific.
• Negotiation of individual sales out activities, contracts and marketing plans per partner- Planning of sales out plans and activities in alignment with sales targets
• Implementation of regional market- and product strategies- Explanation and controlling of company strategy per region and partner- Set up and conduction of trainings per region and partner
• Management of own OEM and Channel customer base- Planning and execution of customer visits- Responsibility for commitments and achievement- Close cooperation with Sales Account Management, AMD Headquarter and various.

Munich Area, Germany

• ATI was a Canadian developer and producer of graphics processors for PCs, Multimedia and Consumer Electronics
• Responsibility for following OEMs: HP, Dell, Acer, Lenovo, Toshiba, Asus, Sony, Packard Bell, Fujitsu-Siemens
• Revenue-, pricing-, and process management- Establishment of data base system to maintain, file and control sales data- Maintenance and coordination of pricing, forecast and availability- Development of different sales.
• Planning, implementation and controlling of customer-specific Channel, B2C and B2B sales development activities for Notebooks, PCs, Servers and Workstations- Marketing activities with GPU and Workstation Graphics.
• Planning, implementation and controlling of customer-specific Channel, B2C and B2B sales development activities for Notebooks, PCs, Servers and Workstations- Marketing activities with GPU and Workstation Graphics.
• Planning and execution of sales trainings and events- Conduction of sales trainings and events for direct sales and sales hotlines (e.g. Dell)

Munich

• Tech Data is an International Distributor of IT hardware and software products
• Responsibility for the following vendors: Western Digital, Sapphire, Terratec, ATI
• Definition and controlling of vendor and product portfolio, pricing and marketing plan - Execution of marketing activities in order to achieve sales targets with Channel customers - Responsibility for product portfolio.
• Budget- and forecast planning- Planning of sales tierings and marketing budgets in alignment with vendors

Stuttgart

• tesion Telekommunikation was a German telecommunications company for voice-, internet and mobile services (Acquired by Versatel AG 2003)
• Product development (definition of target group, pricing and product)- Responsibility for all fixed line products- Pricing- Creation of quotations for sales customers in alignment with the contribution margin.
• Definition and execution of Go-To-Market strategies, marketing activities, trainings and presentations
• Business planning and forecast development- Creation of business plans on a regular basis to prepare company acquisition

Stuttgart

• Acquisition and management of Channel sales partners - Channel Partners = specialized retailers or suppliers for telephone systems with stores for either consumers or business clients
• Development and negotiation of sales- and commission concepts- Negotiation of partner contracts and commission plans- Billing of commissions
• Planning and execution of product- and sales trainings- Execution and conduction of product trainings

Stuttgart

• Negotiations with cooperation partners E-Plus and debitel
• Development and implementation of product solutions in consideration of their technical and operational requirements - Mobile cooperation with E-Plus and debitel- Bundling of fixed line products together with E-Plus.
• Planning and execution of product- and sales trainings- Creation of training material for sales, marketing and sales support- Conduction of sales and marketing trainings- Customer visits to support sales
• Business planning- Evaluation and presentation of business plan and sales numbers (CEO/board of directors)

Heilbronn

• The Nokia System Center Degen is a German Distribution and Service Center of the Nokia Mobilephones GmbH
• Interface between Nokia Headquarter and the Nokia System Center
• Acquisition of B2B projects and customers
• Introduction of new technologies and concepts
• Planning and execution of go to market activities
• Execution of product- and sales trainings

Heilbronn

• The Nokia System Center Degen is a German Distribution and Service Center of the Nokia Mobilephones GmbH
• Interface between Nokia Headquarter and the Nokia System Center- Responsible person for all data products in the Nokia System Center, in particular for the Nokia Communicator- Acting as Evangelist for the Nokia.
• Acquisition of B2B and Channel projects and customers- Support for Nokia Channel customers to acquire high-level projects
• Introduction of new technologies and concepts- Development of first SMS prepaid card - Bring SMS and WAP services to attention- Introduction of new data transfer methods- Acting as Evangelist for Nokia and their.
• Planning and execution of go to market activities- Support of product launches- Development of Nokia data product brochure
• Execution of product- and sales trainings- Conduction of sales trainings for the Nokia Channel partners- Participation at developer conferences- Deliver speeches in front of target audiences- Conduct personal trainings.

Stuttgart

• debitel is an European Mobile Services Provider
• Call center support for the authorized debitel dealers

Masters Of Economics, Marketing And Economical Psychology

Degree: General Qualification Of University Entrance