More than 20 years experience in the pharmaceutical industry in marketing, sales and business development for vaccines, antivirals, cardiovascular diseases, neurodegenerative diseases, oncology, women's health and autoimmune diseases. Due to my extensive experience I am specialized in the development of (1) engaging marketing strategies with special focus on digital channels and content management and (2) in commercial evaluations and market entry strategies for pipeline products.I gathered more than 17 years commercial experience at Baxter and Pfizer with emphasis on marketing & sales of vaccines, including international responsibilities for Europe, APAC, LATAM and Canada. My broad range of expertise: brand planning (global - regional - local), commercialization incl. pre-launch and launch planning, channel strategies, market access & pricing, tender management, business development, KOL management. Hands-on commercial support for local markets to achieve P&L targets, customer satisfaction and brand loyalty.
Listed skills include Global Marketing, Marketing, Pharmaceutical Industry, Market Development, and 11 others.