International Marketing Manager
København, Region Hovedstaden, Danmark
(BARONS: Danish Shirt Company, E-commerce, Start-up)After a successful launch and establishment in Norway, I was promoted to this role, overseeing marketing across all markets.• Headed Social Media strategy. Key milestones: 1. Streamlined the social calendar, enabling planning 3 months ahead and resulting in a 30% increase in follower growth after implementing the new process. 2. Executed a Celebrity Campaign across four markets (Denmark, Sweden, Norway and the Netherlands) featuring Michael Laudrup (football legend). Worked with concept strategy, photoshoots, visuals and paid media. 3. Worked on a social impact project in collaboration with CoolUnite to sell children's shirts, raising +45.500 Euro for children battling illness. 4. Hired top influencers (e.g., Claire Rose with 1.3M followers).