Cornelia M. Email & Phone Number

United States

US

Knoxville, TN, US

• Co-founder of a visual communication design firm specializing in internet and print-based projects for large and small clients. Accounts include: Publicis Groupe, Rodale Music, Time-Life, Harley-Davidson, TEDx Asbury.
• Interfacing with clients, gathering requirements, setting expectations, and planning project lifecycles.
• Designing prototypes, wireframes, and storyboards for pitches and to support final project sign-off.
• Creating custom company branding, site & article graphics, ads, and various promotional materials.
• Managing client relationships with clear, consistent communication & updates.
• Researching relevant topics to assist with client site content planning and creation.

• Collaborating with the small FFH team while overseeing various communication projects, advocacy, marketing, social media campaigns, grantee correspondence, also tasked with in-depth health research and content.
• Designing & managing all social media posts & campaigns, i.e. featured grantees’ advocacy work.
• Collaborating with outside vendor to redesign and restructure website showcasing depth of content, highlighting main Categories tied to mission, and improving user experience.
• Managing the Foundation’s WordPress site, adding article content, creating layouts, all image selection, and optimizing SEO.
• Designing a variety of print and web marketing materials for use at community outreach events and online.
• Collaborating with FFH grantee, RFK Jr.’s Children’s Health Defense, on several high-profile projects.

Matawan, New Jersey, US

• Hired to be an integral member of the 4-person Web Team tasked with supporting internal nationwide content creators of khov.com, using the back-end content management system (CMS). Additionally, worked with all.
• Interfacing with all departments desiring specific site upgrades, helping to plan, design, and execute changes.
• Troubleshooting technical issues with users on website and/or within the CMS routed from internal call center.
• Researching best practices in the user-experience design, marketing, & home building fields.
• Tracking changes, progress, and final resolutions via internal project management system.
• Assisting in planning, design reviews, and content management of khov.com site redesign by outside vendor.

• Coordinating projects between departments internally while interfacing with outside vendors.
• Conducting school visits to determine needs of students and teachers in classroom setting.
• Creating prototypes for use in gathering data during teacher interviews.
• Developing education-related applications for both desktops and wireless handheld devices (Compaq iPaq).
• Managing the Creative group to support various departments throughout the organization, while focusing the group to maintain brand consistency and best practices in user experience.
• Researching and hiring new members of the creative team in both design and user experience.

• Planning creative project objectives, working with project teams from concept through to final product.
• Lead designer on InteliHealth.com site redesign, from Strategy to template production.
• Lead designer on new site for Aetna USHC members, Special Olympics & others.
• Visual designer coordinating eFannieMae.com redesign; also responsible for IA, coding and production of online Style Guide.

• Assisting on many aspects of Harley-Davidson RoadStore project, from planning to Information Architecture, to visual design and production.
• Supporting internal and external users of h-dnet.com (Harley’s dealer extranet) as they would design, post, modify and track content through the publishing tool.
• Developing curriculum, handouts and reference materials for h-dnet Publishing Tool training.
• Design print poster used at Daytona Bike Week to promote the RoadStore.
• Coding screens for online transactional system for Subaru’s dealer network. Mae.

Washington, DC, US

• Designing strong interactive stories to coincide with stories from National Geographic Magazine.
• Assisting kids’ content producers in planning, creating and testing content modules (interactive stories) for school-aged children.
• Designing and producing monthly updates for Visions Gallery, the photography section of the website.
• Designing icons and other small graphics for use on the site.
• Coordinating asset gathering, including collection of slides/photos, scanning, rights clearance and negotiations, soliciting artwork and copy from outside contractors, etc.
• Working with programmers to ensure that design integrity is realized in final coded piece.

Ba, Fine & Studio Arts

English