Strategie, Positionierung, Markenentwicklung, Content Marketing, Online Marketing

Die Ernst Schweizer AG (Schweizer) ist ein führendes Metallbauunternehmen in der Schweiz und beschäftigt über 520 Mitarbeitende. Zu den Kernkompetenzen des Unternehmens gehören innovative und nachhaltige Lösungen in den Bereichen Gebäudehülle, Briefkästen und Paketboxen sowie Montagesysteme für Solarenergie.Fachbereichsleitung für die Kompetenzzentren Marketing und Kommunikation, Vertriebs- und Geschäftsentwicklung und Produktmanagement mit einem Team von 9 Personen (6.5 FTEs), Digitalisierungsprojekte (z.Zt. CRM / Microsoft Dynamics, Website und Marketing Automation), Produktmanagement (fachlich), Change Management. German Brand Award Winner 2023 (Juni 2023) Energiewendemacher-Award 2022 der aee Suisse.======================Ernst Schweizer AG (Schweizer) is a leading metal construction company in Switzerland and employs over 520 people. The company's core competencies include innovative and sustainable solutions in the areas of building envelopes, mailboxes and parcel boxes, and mounting systems for solar energy systems.Head of department for the competence centers Marketing and Communication, Sales and Business Development and Product Management with a team of 9 people (6.5 FTEs), digitalization projects (CRM / Microsoft Dynamics, website and marketing automation), chairing a product management council, change management. German Brand Award Winner 2023 (June 2023).Energy Turnaround Maker Award 2022 of aee Suisse (2022).

EMBA mit Schwerpunkt Digital Transformation, Diplomübergabe 2021Masterarbeit "Developing People in a Digital World" für die Switzerland Global Enterprise (SGE), www.s-ge.comNote 5.65 von 6==================EMBA with focus on Digital Transformation, diploma awarded in 2021Master thesis "Developing People in a Digital World" for Switzerland Global Enterprise (SGE), www.s-ge.comGrade 5.65 out of 6

Im Zuge der Akquisition der Alpiq Intec Gruppe, der Muttergesellschaft der Kummler+Matter AG und der Kummler+Matter EVT AG durch die französische Baugruppe Bouygues erfolgte ein Wechsel zur Bouygues Energies & Services. - Projekt Digitalisierung Referenzmarketing - Sales Marketing - Lead Generation=====================In the course of the acquisition of the Alpiq Intec Group, the parent company of Kummler+Matter AG and Kummler+Matter EVT AG by the French construction group Bouygues, a change to Bouygues Energies & Services took place. - Project Digitalization Reference Marketing - Sales Marketing - Lead Generation

Kummler+Matter is a company of the Bouygues Energies & Services InTec Group- Heading Marketing & Communications- Driving shift from company centric to customer centric value propositions - Service Marketing - Service portfolio repositioning- Change Management during M & A, separation of legal entities, carve-out, acquisition and change of control- Driving repositioning of Kummler+Matter EVT in turnaround commitee within Management- Digitalization evangelist

Siemens Building Technologies, International Headquarters - Responsible for external communication, Issues Management, Crisis Communication- Corporate Citizenship in host canton- Media trainings for senior management- Team management and governance of press officers of the division across different geographies- PR and writing/editing for print and online publications and Social Media- Yearly planning and reporting (built up KPI based reporting for online PR worldwide)- Issues Management (built Crisis Communication structures, processes and team within the Crisis Management organisation)- Press conferences in Europa and abroad (i.e. Taipei 101 energy efficiency label press conference in Taipei, Taiwan)

Siemens Building Technologies, International Headquarters - Responsible for the Service Line Alarm Management within the Managed Security Services offering worldwide- Portfolio management and planning- Streamlining of services portfolio - Sales promotion, planning, onsite project management and roll-out in several countries worldwide (Brazil, US, Europe)- Market research, market intelligence for development of business plans and portfolio strategy- Digitalization projects

Siemens Building Technologies, International Headquarters - Responsible for Marketing, Marketing Communication, Digital Marketing and Sales Promotion for the worldwide Managed Security Services offering.- Development, design, writing of contents for an Intranet site, based on Sharepoint- Writing and editing of MarCom and communication material- Manager of a Junior Marketing responsible

- Built and managed the Digital / ICT Practice of the agency- Key Accounter of ICT Companies like IBM, Avaya Nortel, Thomson Reuters, Six Financial Services- PR, Corporate Comms, MarCom, Sales Promotion, Graduate Marketing for large corporations like IBM or Novartis (Graduate Marketing)- People Manager- Project Management- Recruiting and career development of agency staff

Software start-up in the area of broadband communication- Built and managed the Direct Marketing activities in Europe, including roadshows in several countries- Marketing planning and MarCom for the fast growing company- Digitalization lead in CRM for Marketing & Comms - Writing/editing- Team Manager

- Digitalized Lead Generation- Built and ran a database supported telemarketing function- Focus on new product promotion- Database programming in Microsoft Access- Team leader

- Database Application programming in Microsoft Access- Technical translations (Telecom, Digital offerings, ICT)