Strategic Innovation Lead
CurrentIdentify & qualify new strategic innovation platforms and themes within tesa Consumer BU. Develop innovation roadmap and lead high complexity make and/or buy projects.
Jan 2024 - Present
AeroLeads people directory · profile
Cornelia Witte Email & Phone Number
Global Brand & Innovation Leader
at
tesa
1 work email found
@gmx.de
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Brand & Innovation Leader
Location
Hamburg, Germany
Company size
Who is Cornelia Witte? Overview
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Quick answer
Cornelia Witte is listed as Global Brand & Innovation Leader at tesa, a with 1993 employees, based in Hamburg, Germany. AeroLeads shows a work email signal at gmx.de and a matched LinkedIn profile for Cornelia Witte.
Cornelia Witte previously worked as Strategic Innovation Lead at Tesa and Global (Marketing) Director Category Healthy Snacks / Brand CORNY at Hero Group. Cornelia Witte holds Diplom-Betriebswirtin, Título Superior En Gestión De Empresas, European Business Programme from Fachhochschule Münster, Cámara De Comercio E Industria De Madrid / Universidades De Madrid.
Company email context
Email format at tesa
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{first}_{last}@gmx.de
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Profile bio
About Cornelia Witte
With over 20 years of experience in the consumer goods industry, I am a seasoned marketing professional who specializes in global brand strategies, innovation management, and portfolio development. I’m passionate about leading cross-functional teams to create and launch new products, reposition and design the brand, and define and execute growth strategies. Delivering high-quality products and services that meet the needs and preferences of consumers in different markets and segments is what motivates me. I have a proven track record of driving sales turnaround and double-digit growth initiatives, as well as winning market share in competitive environments. I enjoy developing, motivating, and leading teams and individuals, as well as collaborating with internal and external partners to achieve ambitious goals. I am fluent in German, English, and Spanish, and have a problem-solving mindset and an optimistic outlook.
Listed skills include Fmcg, Marketing Management, Consumer Products, Trade Marketing, and 17 others.
Current workplace
Cornelia Witte's current company
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Tesa
12 roles
Cornelia Witte work experience
A career timeline built from the work history available for this profile.
Global (Marketing) Director Category Healthy Snacks / Brand Corny
International Team Lead for Cereal, Protein, Nut & Fruit Snacks (lead brand: CORNY). Group C-Level +2Responsibilities include- Global innovation pipeline and new product development for adult snacks, one of three focus categories within Hero Group- Brand, design & guidelines development for global CORNY brand- Definition of growth strategy and deployment in collaboration with affiliate and export markets, especially Germany, Nordics, Netherlands, Spain, Czech Republic- Reporting to Senior VP Healthy Snacks- Group function, located in Bad Schwartau/Germanywww.hero-group.ch
Dec 2018 - Dec 2023
Jan 2018 - Nov 2018
Senior International Brand Manager Davidoff Café / Export Marketing
Roles- Brand Team Lead Davidoff Café, reporting to Tchibo Board Member International- Coffee Brand License Manager Davidoff Café, reporting to CEO Zino Davidoff, S.A.- Sparring partner for strategic and operative brand activation in Tchibo affiliate companies (Poland, Russia, Czech Republic, Slovakia, Romania, Hungary, Turkey)Achievements- Significant contribution to Tchibo's international coffee business growth and profitability- Market share wins in affiliate & export markets (e.g. No. 2 instant coffee brand UAE) Projects- Repositioning & design revamp for Davidoff Café incl. brand asset rework & POS toolkit- Launch of Tchibo's first Nespresso(R) compatible capsules (under Davidoff Café brand)www.zinodavidoff.com/coffeewww.facebook.com/ZinoDavidoffCafeAs of 03/2017: Additional responsibility for Tchibo Coffee Export Marketing (incl. full Tchibo international coffee portfolio). Close cooperation with distributors, agency selection & project steering.
Jul 2013 - Dec 2017
Global Leader Of Strategic Product Group "Wafers"
- Head of Portfolio Development Team Wafer Biscuits- Leader of crossfunctional strategy team for wafer biscuits (market entry strategies, production platforms, portfolio development) across branded and own label offers- Board sign-off for 5-year business plan incl. innovation pipeline & roadmap for wafer biscuits
Apr 2012 - Jun 2013
Senior Brand Manager (Bahlsen)
2010-2012: Leader of Bahlsen brand activation team (4-6 members). Close cooperation with sales, trade marketing and POS agencies for effective shopper incentives, e.g. prize raffles, PAYBACK cooperation, barter deals. Development & launch of Bahlsen Facebook page. 2008-2010: Leader of Bahlsen brand classic biscuits team. Launch and relaunch initiatives incl. ATL/BTL support.www.bahlsen.de
Sep 2008 - Mar 2012
Brand Manager
- Leader of Boxed brand management team (CELEBRATIONS, AMICELLI, Seasonals)- Successful turnaround of negative sales trend for CELEBRATIONS in Germany- 2 years cooperation with brand testimonial Hape Kerkeling (German comedian celebrity) for ATL and BTL initiatives: https://www.youtube.com/watch?v=rNrfQAE-btIhttps://www.youtube.com/watch?v=24hsYe3WWWMwww.celebrations.dewww.amicelli.de
Nov 2005 - Aug 2008
May 2003 - Sep 2005
Junior Product Manager
Aug 2000 - Apr 2003
Intern Marketing/Sales
Feb 1999 - Jun 1999
Feb 1998 - Jul 1998
Intern Controlling/Marketing
Jun 1996 - Aug 1996
Team & coworkers
Colleagues at tesa
Other employees you can reach at tesa.com. View company contacts for 1993 employees →
SO
Stephanie Octavia
Colleague at TesaJakarta, Indonesia
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LB
Lydia Banuelos
Colleague at TesaBrooklyn, New York, United States
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MN
Marta Nowacka
Colleague at TesaPoznan Metropolitan Area, Poland
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JB
Jakub Bąk
Colleague at TesaPoland
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NA
Nicholas Albert
Colleague at TesaHamburg, Germany
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SL
Sandra Löwe
Colleague at TesaHamburg, Germany
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KG
Konstantin Gerz
Colleague at TesaKarlsruhe, Baden-Württemberg, Germany
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OS
Olaf Seeliger
Colleague at TesaBerlin, Germany
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SR
Sven Reiter
Colleague at TesaNorderstedt, Schleswig-Holstein, Germany
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ZM
Zeynep Melek Inan,Cpa
Colleague at TesaIstanbul, Türkiye, Turkey
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Stephanie Octavia
Colleague at TesaJakarta, Indonesia
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LB
Lydia Banuelos
Colleague at TesaBrooklyn, New York, United States
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MN
Marta Nowacka
Colleague at TesaPoznan Metropolitan Area, Poland
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JB
Jakub Bąk
Colleague at TesaPoland
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NA
Nicholas Albert
Colleague at TesaHamburg, Germany
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SL
Sandra Löwe
Colleague at TesaHamburg, Germany
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KG
Konstantin Gerz
Colleague at TesaKarlsruhe, Baden-Württemberg, Germany
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OS
Olaf Seeliger
Colleague at TesaBerlin, Germany
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SR
Sven Reiter
Colleague at TesaNorderstedt, Schleswig-Holstein, Germany
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ZM
Zeynep Melek Inan,Cpa
Colleague at TesaIstanbul, Türkiye, Turkey
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2 education records
Cornelia Witte education
Diplom-Betriebswirtin, Título Superior En Gestión De Empresas, European Business Programme
Fachhochschule Münster, Cámara De Comercio E Industria De Madrid / Universidades De Madrid
FAQ
Frequently asked questions about Cornelia Witte
Quick answers generated from the profile data available on this page.
What company does Cornelia Witte work for?
Cornelia Witte works for tesa.
What is Cornelia Witte's role at tesa?
Cornelia Witte is listed as Global Brand & Innovation Leader at tesa.
What is Cornelia Witte's email address?
AeroLeads has found 1 work email signal at @gmx.de for Cornelia Witte at tesa.
Where is Cornelia Witte based?
Cornelia Witte is based in Hamburg, Germany while working with tesa.
What companies has Cornelia Witte worked for?
Cornelia Witte has worked for Tesa, Hero Group, Sabbatical, Tchibo, and Bahlsen.
Who are Cornelia Witte's colleagues at tesa?
Cornelia Witte's colleagues at tesa include Stephanie Octavia, Lydia Banuelos, Marta Nowacka, Jakub Bąk, and Nicholas Albert.
How can I contact Cornelia Witte?
You can use AeroLeads to view verified contact signals for Cornelia Witte at tesa, including work email, phone, and LinkedIn data when available.
What schools did Cornelia Witte attend?
Cornelia Witte holds Diplom-Betriebswirtin, Título Superior En Gestión De Empresas, European Business Programme from Fachhochschule Münster, Cámara De Comercio E Industria De Madrid / Universidades De Madrid.
What skills is Cornelia Witte known for?
Cornelia Witte is listed with skills including Fmcg, Marketing Management, Consumer Products, Trade Marketing, Brand Management, Customer Insight, Product Development, and Brand Equity.
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