Cornelia Witte Email and Phone Number
Cornelia Witte work email
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Cornelia Witte personal email
With over 20 years of experience in the consumer goods industry, I am a seasoned marketing professional who specializes in global brand strategies, innovation management, and portfolio development. I’m passionate about leading cross-functional teams to create and launch new products, reposition and design the brand, and define and execute growth strategies. Delivering high-quality products and services that meet the needs and preferences of consumers in different markets and segments is what motivates me. I have a proven track record of driving sales turnaround and double-digit growth initiatives, as well as winning market share in competitive environments. I enjoy developing, motivating, and leading teams and individuals, as well as collaborating with internal and external partners to achieve ambitious goals. I am fluent in German, English, and Spanish, and have a problem-solving mindset and an optimistic outlook.
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Strategic Innovation LeadTesa Jan 2024 - PresentHamburg, Hamburg, DeutschlandIdentify & qualify new strategic innovation platforms and themes within tesa Consumer BU. Develop innovation roadmap and lead high complexity make and/or buy projects. -
Global (Marketing) Director Category Healthy Snacks / Brand CornyHero Group Dec 2018 - Dec 2023Bad Schwartau, Schleswig-Holstein, DeutschlandInternational Team Lead for Cereal, Protein, Nut & Fruit Snacks (lead brand: CORNY). Group C-Level +2Responsibilities include- Global innovation pipeline and new product development for adult snacks, one of three focus categories within Hero Group- Brand, design & guidelines development for global CORNY brand- Definition of growth strategy and deployment in collaboration with affiliate and export markets, especially Germany, Nordics, Netherlands, Spain, Czech Republic- Reporting to Senior VP Healthy Snacks- Group function, located in Bad Schwartau/Germanywww.hero-group.ch -
SabbaticalSabbatical Jan 2018 - Nov 2018Hamburg Area, GermanyCareer break for personal development, inspiration & travel. -
Senior International Brand Manager Davidoff Café / Export MarketingTchibo Jul 2013 - Dec 2017Hamburg Area, GermanyRoles- Brand Team Lead Davidoff Café, reporting to Tchibo Board Member International- Coffee Brand License Manager Davidoff Café, reporting to CEO Zino Davidoff, S.A.- Sparring partner for strategic and operative brand activation in Tchibo affiliate companies (Poland, Russia, Czech Republic, Slovakia, Romania, Hungary, Turkey)Achievements- Significant contribution to Tchibo's international coffee business growth and profitability- Market share wins in affiliate & export markets (e.g. No. 2 instant coffee brand UAE) Projects- Repositioning & design revamp for Davidoff Café incl. brand asset rework & POS toolkit- Launch of Tchibo's first Nespresso(R) compatible capsules (under Davidoff Café brand)www.zinodavidoff.com/coffeewww.facebook.com/ZinoDavidoffCafeAs of 03/2017: Additional responsibility for Tchibo Coffee Export Marketing (incl. full Tchibo international coffee portfolio). Close cooperation with distributors, agency selection & project steering. -
Global Leader Of Strategic Product Group "Wafers"Bahlsen Apr 2012 - Jun 2013Hannover, Germany- Head of Portfolio Development Team Wafer Biscuits- Leader of crossfunctional strategy team for wafer biscuits (market entry strategies, production platforms, portfolio development) across branded and own label offers- Board sign-off for 5-year business plan incl. innovation pipeline & roadmap for wafer biscuits -
Senior Brand Manager (Bahlsen)Bahlsen (Hannover/Germany) Sep 2008 - Mar 2012Hannover, Germany2010-2012: Leader of Bahlsen brand activation team (4-6 members). Close cooperation with sales, trade marketing and POS agencies for effective shopper incentives, e.g. prize raffles, PAYBACK cooperation, barter deals. Development & launch of Bahlsen Facebook page. 2008-2010: Leader of Bahlsen brand classic biscuits team. Launch and relaunch initiatives incl. ATL/BTL support.www.bahlsen.de
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Brand ManagerMars Nov 2005 - Aug 2008Viersen, Germany- Leader of Boxed brand management team (CELEBRATIONS, AMICELLI, Seasonals)- Successful turnaround of negative sales trend for CELEBRATIONS in Germany- 2 years cooperation with brand testimonial Hape Kerkeling (German comedian celebrity) for ATL and BTL initiatives: https://www.youtube.com/watch?v=rNrfQAE-btIhttps://www.youtube.com/watch?v=24hsYe3WWWMwww.celebrations.dewww.amicelli.de -
Product ManagerJohnson&Johnson (Duesseldorf/Germany) May 2003 - Sep 2005www.penaten.de -
Junior Product ManagerJohnson&Johnson (Duesseldorf/Germany) Aug 2000 - Apr 2003
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Intern Marketing/SalesAkzo Nobel Sa (Buenos Aires/Argentina) Feb 1999 - Jun 1999 -
Intern TrafficBbdo Gmbh (Duesseldorf/Germany) Feb 1998 - Jul 1998Client: Wella (national and international portfolio) -
Intern Controlling/MarketingBausch + Lomb Jun 1996 - Aug 1996Dr. Mann Pharma, Berlin, Germany
Cornelia Witte Skills
Cornelia Witte Education Details
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Fachhochschule Münster, Cámara De Comercio E Industria De Madrid / Universidades De MadridEuropean Business Programme
Frequently Asked Questions about Cornelia Witte
What company does Cornelia Witte work for?
Cornelia Witte works for Tesa
What is Cornelia Witte's role at the current company?
Cornelia Witte's current role is Global Brand & Innovation Leader.
What is Cornelia Witte's email address?
Cornelia Witte's email address is cornelia_witte@gmx.de
What schools did Cornelia Witte attend?
Cornelia Witte attended Fachhochschule Münster, Cámara De Comercio E Industria De Madrid / Universidades De Madrid, Freie Universität Berlin.
What skills is Cornelia Witte known for?
Cornelia Witte has skills like Fmcg, Marketing Management, Consumer Products, Trade Marketing, Brand Management, Customer Insight, Product Development, Brand Equity, International Marketing, Shopper Marketing, Consumer Insight, Innovation Development.
Who are Cornelia Witte's colleagues?
Cornelia Witte's colleagues are Jan Linow, Khusus Bangets, Dr. Katharina Hauf, Edgar Galván, Yiğit Uğur Destek, Михаил Ерохин, Diana Felder.
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Cornelia Witte
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Cornelia Witte
Germany
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