Lead 8 functions of marketing Division in Erajaya: Advertising Promotions, Demand Generations, Partnership, Event & Sponsorhip, Media Placement, in-store Visibility, Creative-Design, and Digital Media. Accomplishment:Initiated strong and profitable improved partnership projects such as micro-financing and alternative banking support in retail environment. Launched and coordinated the first integrated lifestyle-gadget experience event called “Gadget Invasion Week” (Mall Taman Anggrek in 2016) hence contributed significantly to corporate brand equity. Pushed and managed Integrated Marketing campaign for nationwide retail and event, most of the campaigns was proven as a great sales result in mega-events such as Indocomtech, Indonesia Cellular Show escalating and consistently achieved from year 2013.

Taken care of the National and area promotional planning and established all of the activation events to end-users and dealers such as direct food testing, field events, and trade promo. In charge of Fiesta and Champ brand positioning during the new products launch and heavily involved in ATL & BTL placement and design. Closely engaged key retailers and creating push program/national trade to push sales achievementAccomplishment: Founded an activation regular event called “Arisan FIESTA”, a two-way communication program for community re-engagement. Coordinated the company's Project in Jakarta Fair 2010-2011.