MAKE THE WORLD SOUND BETTERFrom an early age, I was fortunate to learn to take responsibility for myself and others. This allowed me to forge my own path and proactively tackle challenges. With my professional dedication, I strive to make the world sound better.LEADERSHIPI embody New Leadership with empathy, inspiration, openness, diversity, and transparency. I live and breathe team spirit, agility, innovation, empowerment, and participation. I particularly enjoy motivating my team with a clear vision, developing innovative solutions, and exploring new avenues.CAREERI studied business administration with a major in advertising psychology and earned my PhD in Media Science. In 2013, I joined the audio branding agency WESOUND and became managing partner in 2017. We develop and design holistic sound identities for real soul brands.As a guest lecturer at Humboldt University Berlin and the University of Popular Music and Music Business Mannheim, I introduced Audio Branding to the curriculum. In 2009, I initiated and co-founded the Audio Branding Academy, which hosts the International Sound Awards and runs the International Sound Directory. As an organizer of congresses, author, publisher, and networker, I significantly contributed to the growth and professionalization of the international audio branding industry.I truly believe in win-win and the blue ocean for our industry, which is why I maintain intensive networking. I am grateful that my passion has been honored with numerous awards and I humbly serve as a juror for major international awards. I'm always open to new ideas and committed to lifelong learning.