Dawn Cornelius, Mba Email & Phone Number

Nashville, Tn, Us

finally, a relationship app that helps you find your person.changing the future of how people find their person through an AI-enabled technology using predictive analytics and machine learning.myhumanapp.com

The Cornelius Group is part strategy consultancy, part marketing agency that aligns and amplifies growth-stage companies who have “changemaking” in their DNA and outcomes.

Every person has a number.No matter who you are or where you come from, you have numbers. They are like markers along life’s highway that chronicle your route. They may vary and mean different things, but everyone has a number.These numbers offer greater understanding of the meaning of our lives. They act as tributes to demonstrate moments in our lives when hope was born, survival was essential or faith was evident.http://dawncornelius.com/

● Launched the 1907 Company, a for-profit social enterprise that uses commerce as a catalyst for change. Later launched two retail social enterprises (1907 Apparel and 1907 Kids) bringing hope and change to thousands through the sale of cause-based brands and the companies’ giving initiatives. Grew to $1M+ in first 12 months. ● Led and implemented successful lean start-up with sales exceeding first-year targets.● Over $110K given towards hunger initiatives, adoption campaigns (resulting in aiding three children to be united with their “forever” families), education (providing school uniforms and meals), poverty elimination, human trafficking, and other causes.● Launched an international “30 Abes” campaign which provided over 500K meals for a Haitian orphanage through the sale of tees. This campaign also broke the Guinness World Record for most meals packed in one hour. Led the campaign to recruit over 2000 volunteers for a live event to make this happen. ● Launched multiple live music events in partnership with nationally syndicated radio show featuring celebrity artists for cause awareness.● Named by Good.Must.Grow. as one of “15 People Who are Saving the World.” ● Named by Nashpreneur as one of Nashville’s 19 “Superhero Entrepreneurs.”

Nashville, Tennessee, Us

● An experienced marketing executive with the ability to quickly master industry knowledge collaborating across business functions, managing and deploying national “agency-like” capabilities, and charged with crafting marketing campaigns to grow revenue for medium to large businesses in healthcare, entertainment, tourism, finance and banking, education, retail, nonprofit, and for high-profile/high-revenue events. ● Uniquely acting as “marketing director” for 50+ businesses yearly across multiple verticals by developing marketing road-maps, go-to-market strategies, leading and conducting market research, guiding creative teams, and translating data into actionable insights, tactics, and digital advertising solutions to achieve and exceed clients’ business objectives.● Consistent strategic leader and partner to sales teams helping to deliver $20M in incremental revenue. ● Lauded for consultative approach with clients translating our products into practical business solutions with an 80% closing rate.● Recruited to champion corporate-wide initiatives as part of a cross-functional team with $25M expected incremental revenue growth.● Entrusted with integral role in solving our network’s most complex business problems and processes both internally and externally.● Despite five corporate reorganizations during tenure, continue to make substantive contributions during continual change. Called upon to navigate change, serve as a team player and team leader in helping others integrate into our company while actively growing revenue.● Regarded as a data/analytic expert in consumer segmentation, directing market research, and distilling complex data into actionable insights, strategies, and tactics.● Promoted to lead statewide client strategy with a $105M revenue portfolio.

Brentwood, Tennessee, Us

● Directed the day-to-day operations and provided leadership in developing the publishing strategy for students, from seventh grade through twelfth grade, their families and their leaders. ● Led innovation of new product lines which added $2M of incremental revenue.● Led a team of 25 creative individuals to publish resources (Bible studies, magazines, books) through multiple platforms and pioneering new delivery channels including digital, mobile, and multimedia.● Managed product portfolio in excess of $15M+.● Negotiated and streamlined improved publishing processes resulting in $1M of cost-savings annually.● Worked across business functions – retail, profit centers, executive management teams to oversee implementation of new business strategies opening new markets (Urban segments, African American churches, and Latina churches) for live events and products.● Out of over 5,000 employees, awarded the Lifeway Achievement of Excellence Award for Leadership and the first to receive three achievement of excellence awards during tenure.

Brentwood, Tennessee, Us

● Recruited to launch and drive the business and marketing strategy for Women’s Events, International/Global and Ethnic markets. ● Reached and exceed first year revenue targets of $25M. Focused squarely on brand strategy and growth initiatives for previously un-chartered markets.● Identified opportunities to increase revenue through new and/or improved business models growing revenue YOY.● Exceeded growth & attendance goals for multi-day live stadium events with 9K+ attendees in multiple cities.● Launched and pioneered new multi-day live events for ethnic markets across the USA growing revenue from these markets by 25%.● Developed business plans and phased implementation road-maps to align marketing functions to business strategies based on market research.

Independence, Ohio, Us

● Translated client staffing goals into strategic recruitment media and advertising strategies. ● Responsible for managing a broad suite of professional services including interactive marketing, eCommerce, media planning, industry research, process redesign, quantitative analysis, financial analysis, and consumer behavior analysis while interfacing with a diverse industry client mix. ● Created strategies for hard-to-fill positions and other recruitment challenges.

● Retained by diverse industry clients to assess company’s overall strengths and weakness to further company’s goals. ● Worked closely with senior executives to conceptualize, design, plan, and launch various multimedia and marketing initiatives to deliver revenue-enhancing results.

Phoenix, Az, Us

● Developed church’s strategic vision and focus for evangelism and discipleship. ● Led and managed the church’s philanthropy staff, communications, evangelism & discipleship teams as well as created compelling communication and marketing strategies. ● Played a critical role in advancing FIBC’s communications and marketing work. ● Responsible for giving direction to over 40+ evangelism/emancipation ministries including direction for church’s social ministry involvement (daily homeless lunch, computer literacy, health screenings, etc.). ● Led and managed a team of 50 members (both paid and volunteer).

Brentwood, Tennessee, Us

● Managed three-person product team. ● Planned publication content. Helped to design and implement new product approaches. ● Led national conferences on product philosophy, company vision, current issues related to target audience, and on understanding target audience’s culture. ● Hired and trained 40 writers annually, as well as hired other independent contractors for multimedia development work. ● Out of over 5,000 employees, awarded the Lifeway Achievement of Excellence Award for Product Success

Brentwood, Tennessee, Us

Pioneered development and programming of products’ first interactive multimedia CD-ROMs using a diverse mix of media for cross-platform use. Trained as only one of two multimedia programmers in the company

● Led the strategic vision to define this start-up Internet Design Firm’s goals and implement systems for sales, marketing, customer service, training, and research. ● Developed and implemented company’s marketing plan resulting in solid, incremental growth.● Sold company for a profit.

Wrote and edited articles for a monthly publication, revamped news publication’s overall design, conducted interviews, secured artwork, and planned publication’s overall content.

Managed staff of writers and photographers. Successfully covered leading news events and interviewed national, notable personalities resulting in national awards, professional recognition, and changes in public policy.

Pioneered use of mass media as an evangelistic or marketing tool for the church using radio, television, and print forms of media to communicate their message. Networked and negotiated with local media outlets to provide quality and affordable spots. Developed and implemented church’s overall strategic vision for youth ministry; trained volunteer teams.

Emba

Bachelor Of Science (Bs), Communication And Media Studies

Christian Education And Leadership With Empasis In Adolescent Development

Yale Publishing Course