Jason Cornelius Email & Phone Number

South Korea

Seoul, South Korea, Kr

New York, New York, Us

New York, Ny, Us

Multidisciplinary creative lead bridging the gap between brand, campaign and design for beauty and lifestyle clients in Greater China, Hong Kong, Singapore, Thailand, Indonesia and Philippines markets.Drove the integrated creative process across two agencies, Grey Advertising and Grey Shopper, to develop and evolve our clients' brands, visual worlds and retail experiences. Directed compelling and memorable creative to meet consumers' needs, address business requirements and support brand building.Partnered with wider creative teams to lead and deliver holistic brand experiences across touchpoints through three main areas:- Advertising and marketing campaigns, brand activations, content and consumer engagement.- Physical design of semi/permanent retail, seasonal fixtures, pop-ups and product packaging.- Concept development for digital and social media.Clients included: Pantene, Olay, Aussie, Head & Shoulders, Hong Kong Tourism Board

Neuilly Sur Seine, Ile De France, Fr

Led Sephora Southeast Asia, Australia and New Zealand to establish a multi-channel creative offer across digital, social and retail via new brand direction, tone of voice and visual storytelling.Evolved and elevated the e-commerce experience that matched the global Sephora brand, enhanced the customer journey and drove conversion on desktop and mobile while staying relevant to the Asian beauty consumer. Conceptualised new launch campaigns such as Marc Jacobs Beauty, Kat Von D Beauty and Burberry Fragrance. Led creative development on the Sephora Mobile app and VIP rewards program.Built and nurtured a team of 20 multi-disciplinary creatives. Partnered with UX/UI, Marketing, Merchandising, Social, Influencer and Retail teams throughout APAC, U.S. and Europe.

Creative lead across beauty and fashion clients in Asia Pacific, ASEAN and India. Collaborated with strategy team to develop transformational consumer insights that informed new approaches to a our clients' omnichannel retail experience across physical, human and digital touchpoints. Established creative direction and conceptual design framework for core multidisciplinary design teams on retail design, interior architecture, visual merchandising, visual communications, temporary exhibitions and digital.Worked closely with Senior Creative Directors at partner ATL agencies such as Leo Burnett and Grey to help conceptualise new campaign thinking and craft key seasonal art for seamless use in store and online.Oversaw creative development of all global and regional brand assets from concept to prototype and guideline delivery. Presented to client leadership and brand stakeholders through all project phases. Developed and shared bespoke market analysis, trend reports and workshops to meet client objectives.Represented Fitch as a design summit and creative conference speaker. Key input into recruitment of designers and consultants. Managed, mentored and inspired a team of up to ten designers for continued growth with a view on holistic career aspirations.Clients: P&G Prestige SK-II, Leo Burnett, Pantene, Grey, Van Heusen India

Specialist design lead for Fitch’s premier beauty client, SK-II. Provided art and design direction to a team of multidisciplinary designers on a range of projects that included retail design, visual merchandising, visual communications and temporary exhibitions. Developed and managed presentations for global client leadership and brand stakeholders. Collaborated with SK-II’s partner agencies, Leo Burnett and Devries, to ensure a unified brand vision.Manage, mentor and inspire design team for continued growth based on personal career goals. Additional responsibilities included new business, proposals, fee recognition, resource planning, project budgets and office operations.Clients: P&G Prestige SK-II, Leo Burnett, Pantene, Grey, Van Heusen India, Adidas and Philips

New York, Ny, Us

Estee Lauder Cos.Managed and oversaw new store build-outs and existing store renovations for over 75 international travel retail doors in the Americas for Estee Lauder, Clinique, Bobbi Brown, MAC, Jo Malone, and La Mer. Designed POS, visual merchandising, signage, collateral, environmental graphics and shop-in-shops. Coordinated interior architecture, fixture design specifications, vendors, designers, field and store managers for installations and merchandising.

New York, Ny, Us

Estee Lauder Brand.Designed store concepts, special event environments, shop-in-shops, counter displays, testers and windows for global style guidelines to launch products worldwide. Created skincare, makeup and fragrance product launch visual merchandising displays for Bloomingdales, Neiman Marcus and Saks Fifth Avenue.

Multidisciplinary creative and design consultant for beauty, luxury and lifestyle brands:• Estee Lauder Companies• Bergdorf Goodman NYC• Saks Fifth Avenue NYC• DVF• Armani• L Brands• Audi + Propellerfish• Lancome + World Wide Mind• Dove + What If Innovation• Pepsi + Added Value (Kantar)• Utopus Architecture• The Knight Foundation• Bal Harbour Shops Miami• Miami Art Museum (PAMM)

New York, Ny, Us

Responsible for assembling architectural models, site photography, and renderings for Lincoln Center Alice Tully Hall (NYC) and the Institute for Contemporary Art (Boston). Established and built the studio's materials, finishes and fixtures library.

Oversaw fine art print editions at a Brooklyn-based silkscreen startup. Collaborated with artists such as Matthew Barney, Kate Shepherd, Russell Young and Carl Fudge.

New York, Ny, Us

Mentored design students through furniture prototype and fabrication processes with wood, metal and ceramic construction.

Mfa, 3D Design

Ba, Studio Arts, Economics