Manage initiatives to grow and enhance the Advisor University program. This program was created as a mechanism to promote the LPL advisory platforms, investment tools and consulting services available to LPL advisors. Execute automated email campaigns and digital marketing initiatives that drive sales growth, engagement and adoption. Utilize the Advisor University program to help advisors grow their business and discover investment ideas. Coordinate over 200 annual advisor webinars and events designed for client acquisition and retention. Compile, document and analyze data for the Advisor University program.

• Execute strategic marketing initiatives to generate awareness and sales.• Produce effective promotional content for email marketing, advertisements, newsletters, websites and events.• Support a robust schedule of regional workshops focused on the platforms and products offered.• Produce and execute weekly webinars and post edited replays to the LPL Financial intranet sites for advisors.• Manage the preparation of materials for national conferences, top producer meetings and business unit specific symposiums.

• Responsible for increasing ticket sales for upcoming shows with targeted grassroots marketing campaigns.• Generate brand awareness and identify and evaluate potential target locations for each campaign.• Establish and maintain strategic relationships with clients, schools and local businesses.

• Successfully managed the database and ensured optimal usability for outreach efforts.• Utilize analytics to produce reports highlighting performance data for events and campaigns.• Developed and execute list segmentation for all direct mail and interactive marketing campaigns.• Provided internal support for the database, including training staff, troubleshooting and coding.• Managed the system architecture of the database and coordinate all efforts to capture membership data.• Responsible for the accuracy and integrity of the database by removing duplicates names and addresses.

• Assisted the Senior Marketing Manager with the creation and implementation of marketing campaigns that generated sales leads and awareness for the products and services of Time Warner Cable Business Class.• Served as the subject matter expert on the functionality and the campaigns listed in Salesforce.• Successfully tracked and analyzed ROI and effectiveness of targeted marketing campaigns.• Created engaging copy for corporate communications, websites, brochures and marketing collateral.• Maintained customer database and distribution lists for direct mail and e-marketing campaigns.• Planned and managed special projects, including webinars, events and PowerPoint presentations.• Managed and produced a website for archival of all marketing documents and creative materials.

• Created advertising campaigns for television, radio, print and websites.• Produced reports to analyze ROI, customer data and the results of targeted marketing campaigns.• Implemented social media initiatives to engage audiences on Facebook, Twitter and You Tube.• Managed content of websites, search engine optimization, e-mail marketing campaigns and increased online traffic.• Generated brand awareness and implemented marketing initiatives for concerts and events.• Coordinated field marketing events.