Cornell Rocha Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

WPP’s end-to-end Creative Commerce Agency. We create engaging new commerce experiences to unlock commercial growth. We believe the space of Commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most innovative and valuable commerce experiences across Retail, Experience, Design and Innovation. We do this in 54 cities across 40 markets, everywhere life intersects with commerce – this is end-to-end.

Toronto, Canada Area

A strategic consultancy role at Canada's leading multicultural ad agency. My role involved developing effective marketing plans for brands targeted towards multicultural audiences. Building strategic decks for creative presentations and conducting dipstick consumer studies. Brands: Moosehead Breweries, Purolator, Rogers, etc.

Mumbai Area, India

• Supporting the Clients business growth through timely completion of various projects in line with the Clients marketing objectives and strategies.• Leading a team of four to provide the utmost level of client service. Set up goals and objectives for the team.• Liaising with clients across levels on a day-to-day basis to ensure a seamless work flow between Client and Agency • Collaborating with account planning teams to develop and formulate the creative brief which is strategic, sharp and fertile for the creative team to take ahead. Brainstorming to generate creative thought-starters and routes for creative to best flourish. • Managing and completing projects to a specific schedule/timeline and within an agreed budget• Negotiating to get the best for the Client in terms of quality, costs and timelines• Using inter-personal skills to push clients, and the agency, both creatively and strategically• Ensuring that agency targets are met both in existing business and new business• Promoting the expansion of business with existing clients and strategizing to generate new accounts• Working on special projects of the agency, including creative award show entries and new/proactive idea execution

Mumbai Area, India

• Collaborating with the Client to formulate and execute brand strategy• Studying & plotting competitions advertising and marketing communication and advising the Client on steps ahead• Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship.• Keeping a pulse of the consumer & market by researching about the upcoming consumer trends in advertising, marketing & communication and to advice clients on possible ways to tackle brand and marketing problems• Supervise the development of reports, briefs, presentations, creatives, etc. • Crystalizing and organizing Client feedback to give a clear direction to the various internal teams• Maintain and track budgets, handle billing and estimation for media and non-media activities of the Client• Supervising and guiding a team of Account Executives to meet client targets and objectives set out for the brand by senior account leads. Ensuring that projects and operations across all the teams accounts are functioning smoothly and optimally. Plugging in loose ends if any and finding apt solutions to resolve problems.

Mumbai Area, India

• Meeting and liaising with marketing clients to discuss and identify their advertising requirements• Involved in marketing strategy development • Working with agency colleagues to devise an advertising campaign that meets the client's marketing brief and budget• Presenting, alongside agency colleagues, the campaign ideas and budget to the client• Working with the senior account management to brief media, creative and research staff, and assisting with the formulation of marketing strategies• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively• Negotiating with clients and agency staff about the details of marketing campaigns• Presenting creative work to clients for approval or modification• Handling budgets, managing campaign costs and invoicing clients• Writing client reports• Monitoring the effectiveness of campaigns• Undertaking administration tasks• Arranging and attending meetings• Making new business pitches, along with other agency staff, to try to win and secure new business for the agency

Responsibility for keeping the client delighted with the creative quality and timeliness of delivery, Responsibility for providing a heads-up on anticipated problem or problems as they occur and come up with possible solutions, Involved in Brand strategy presentations and decisions, Sole responsibility on billing and payment collections.

Master Of Marketing Management, Marketing/Marketing Management, General

Bachelors Of Mass Media (Bmm), Advertising, Distinction