Providing ecommerce strategy, executive coaching, business strategy and marketing services along with metric creation and management.

Partnering with WebNow.com a company that builds and manages mobile optimized websites. The goal is to provide affordable websites for local and regional businesses in order to drive quality leaders and provide growth strategies for SMBs. WebNow.com features of full set of digital, marketing, web optimization and design services to make e-commerce goals a reality.

AdPow has a host of online services included ready to go to market products in the automobile industry and several others. They also provide creative and development services bring design and marketing strategies to fruition in a cost effective and manageable way.

Provide consulting services to businesses in the Americas, APAC and Europe to drive new opportunitiesDeliver sustainable growth through sharp analytics and comprehensive understanding of business needBuild diverse client roster, including B2B and B2C—most recently, added Highland Homes and JoinemManage development of retail website, including email and mobile application to better serve customersManage research studies utilizing usability indicators and Beta test factorsPerform financial modeling for tracking, reporting and measuring analytics of first order purchasesCreate communication cadence for segmented user-states, both for website and mobile notification for Omni-channel sales targetsProvided executive coaching and leadership training and support across several sectors and levels of leadership

Managed special projects, reporting to President and CMO. Served as liaison between Product and Marketing.Performed business development, agency management and strategic product analysis and executionManaged business case and financial modeling. Implemented segmentation-based offers and programs.Created a new LOB with 92% incrementality that was immediately net positiveProvided direction for Marketing and Product leadership on core 2013 initiatives and objectives

Managed profit and loss of ~$200MM in revenue; $35MM in EBITA with metrics-based growthDrove marketing budget of ~$30MM to ~$60MM, revised in 2012 for an incremental 1MM net new subscribers (upwards of 1.5MM with retention)Optimized supply chain for Retail as well as subscription acquisition; improved digital shelf placementHandled strategic initiatives across all entities, including retail corporate brand management and acquisitionRe-ignited the Brand with By-Mail services, netting a cross-functional impact across all storesManaged multiple-agency creative relationships for acquisition of on- and offline brand managementCoordinated internal and external partnerships; created new value proposition “Get Movies 365 Days a Year”Managed Customer care and support, and supply change for movie distribution

Led all corporate Marketing and Brand management, including sales collateral and lead valuing, using MarketoCreated value proposition/Brand strategy for technology company created a Brand that caused “market disruption”Improved sales/marketing collateral by customizing offers and managing agencies on multiple continentsLaunched the Brand EU and APAC while refining US Brand strategy; built marketing team to support globalizationEnhanced global Brand positioning by improving digital footprint with TV, Radio, Print, and Online strategies

Managed operations responsibility, including P/L

Doubled revenue from ~$30MM to ~$60MM with 30% profit margin within one yearDrove creation of new products to improve conversion and retention by providing leads as well as product offeringsPerformed M&A and due diligence for several products and services, including WinkSet brand and creative direction and led online sales; increased corporate wealth by metric-based growth strategiesRebranded Reunion.com into Mylife.com, transforming business into a people-search subscription companyLaunched TV and Radio Blitz in highly-indexed markets; improved metrics in emerging marketsSpearheaded 10X growth in revenue of the media sales initiatives

Provide date driven strategies for the Marketing department which includes all aspects of customer acquisition including online and offline marketing, strategic partnerships, business development, ad sales and other ancillary services.Driving the creation of new products to improve conversion and retention by providing quality leads as well as an improved product offeringOversee an annual budget of more than 80 million dollar that drives double digit month over month growthIncreased the member database to more than 32 million customers for subscription businessGrew corporate sales 500% with strategic places and advertisement sales revenueLead multiple partnership levels: affiliates, business development, ad sales, publishers/networks, search engines, e-mail/newsletters, and content.Set the brand and creative direction through the utilization of interal creative staff

Developed MSN Dating Personals/Speed Matching products; served on M&A team when purchasing SoulmatesIdentified appropriate level of country adaptation and localization; designed information architecture (UX and UI)

Developed strategies and methodology for delivering Internet solutions; created RFPs, proposals and SOWs for prospective clients in emerging markets in South America (primarily Brazil)Developed a business team of 10 and sold/delivered Sabre SAAS tools (Sabre Systems, Yield Management)

Combined strategy, creativity and technology to deliver full lifecycle products. Provided marketing and Branding.Developed e-Business strategy, including financial and economic POVsSold projects internationally, specifically in London and other UK locations

Worked on the internet when it was a one pager with an 800 number,through multiple page clicks all the way to transacting online.Oversaw projects, wrote status reports, made presentations and reported to clients, and managed client relationships.Worked with the analysts and coders to prepare requirements and design documents, coding, system tests and installation reviews to ensure project milestones were met. Utilized Microsoft Project as a scheduling tool to setup and track projects through the development life cycle, for both the Lawson practice group (upgrading AS400 and Unix systems) and the Internet practice groups (creating Web pages using Visual Basic, HTML, Java, Photoshop, and C++).Developed statements of work, project plans, task plans and financial metrics. Analyzed processes within MCI’s IT department, making recommendations on reorganizing and restructuring the facility to meet the company’s changing needs.