Katie Cornish, Emba Email and Phone Number

Lead and oversee development and execution of transformation initiatives building customer engagement strategies focused on using insights-driven content delivered through digital experiences to reach and engage with customers in meaningful ways. Drive marketing excellence including development of impactful digital engagement and content marketing approaches across the enterprise.

Lead and oversee external enterprise content and activation strategy for Novartis US Corporation, including development of impactful digital engagement and content marketing approaches to build corporate brand. Part of Social Media & Digital Engagement Hub Leadership team, functionally overseeing 7 direct reports and focused on building global digital content marketing and engagement solutions to deliver high-impact campaigns across the enterprise. Supported a global digital transformation (team/organization 30+/2,500+) within the Digital Office.

Oversee strategy and execution of social media, public relations, events, influencer and celebrity relations programs to create awareness, drive purchase intent and generally incite buzz. Drive exponential growth of social audiences through owned media strategy; refined and evolved measurement; defined industry leading YouTube strategy; oversee internal team and agency relationship. Earned Nintendo "Top 10 Savviest Brands on YouTube” (Tubefilter), #8 in the top 100 brands on Youtube (Google), and #7 in the “50 Most Influential Brands on Social” (Klout/Interbrand 2014 Best Global Brand report).