Seth Lambert Email & Phone Number

Plymouth, Massachusetts, Us

Writing Direct is the brand name I use for copywriting, technical writing, and content writing services. I plan and produce English-language copy, content, and technical content (including journalism, instructional content, instructional design, instructional guides, integration guides, documentation, and API documentation) for clients in the software, high technology, financial services, real estate, hotel, publishing, automotive, mobility, and transportation industries.I’ve written copy, content, and technical content for dozens of clients, including Seagate, Showa Group, MinebeaMitsumi, Cloudstreet, ElectrifAi, Applied Intuition, Midland States Bank, White Graphics, NeoGraf Solutions, Trace Engineering, Voxel, VIZION, and SimplicityVOIP. Samples of my writing are viewable at www.writing.direct.I’ve developed both online and offline content for internal and external communications, websites, ads, social media, emails, articles, blogs, guides, journals, books, guidebooks, instruction manuals, white papers, case studies, scripts, and presentations for the purposes of software and hardware team collaboration, version control, knowledge management, user assistance, process standardization, sales and marketing support, and industry-specific communication.Clients invariably benefit from my services due to my consistent application of CMOS and AP Styles, raising the standard of the writing I output to an academic level prior to comprehensive editing and refinement.I oversee and process all content associated with the Writing Direct name. In the eight years of the company’s operation, I’ve written more than one million words for clients.

Artwork Direct is the brand name I use for user experience (UX), user interface (UI), and visual design services. I strategize, plan, and produce visual content for clients in the high-technology, medical, financial, travel, automotive, and retail/consumer goods/ecommerce industries.I’ve designed websites, presentations, artwork, animation, video, interfaces, and user experiences for dozens of clients, including Sanyo, Gillette, and Harvard Business School. Samples of my work are viewable at www.artwork.direct.I've developed both online and offline content for digital identity and design systems, internal and external communications, websites, blogs, catalogs, social media, advertisements, and email marketing campaigns for international, national, regional, and local brands.Clients invariably benefit from my services due to my seasoned aesthetic, layout, typographic, and UX skills, raising the standard of the designs I produce to a world-class level prior to post-production and publishing. I employ strategic thinking, big ideas, and best practices in everything I do.I directly oversee and develop all content associated with the Artwork Direct name. In the eight years of the company’s operation, I've personally created thousands of original images, photos, and video clips.

Lakewood, Ohio, Us

For NeoGraf Solutions, a producer of custom graphite material solutions and parts for the automotive, aerospace, and electronics industries, I wrote technical product marketing collateral, in addition to catalog copy for the Battery Show Europe, an industry trade show held annually in Stuttgart, Germany.

San Francisco, California, Us

Through Pepper Content, I produced technical content for U.S.-based autonomous vehicle technology firm Applied Intuition. Working with a cross-functional team in multiple time zones on two other continents, I produced article and eBook content on tight deadlines, helping Applied Intuition to sell its services to multiple automaker OEMs.

Berlin, Be, De

For Sapera, a Berlin-based business transformation and product innovation agency, I served as a consultant for correcting and improving the English-language copy and content on a rebranding project for Steadybit, the leading network resilience engineering platform.

Würzburg, Bayern, De

For Vogel Communications Group's New Generation Network, I was a content writer and content strategist, planning content topics and writing white papers and technical articles for the company’s Intelligent Mobility Xperience and Mobility Electronics Suppliers Insights vertical-market publications. I wrote in depth about autonomous vehicles (AVs), electric vehicles (EVs), new-energy vehicles, hydrogen vehicles, mining vehicles, construction vehicles, aerial vehicles, robo-taxis, shared/future mobility, intelligent transportation systems, smart cities, Vision Zero, ADAS, DSRC, IoT, IoV, LIDAR, V2V/V2X/V2I communications, infotainment technologies, automotive cybersecurity, predictive maintenance, and automatic train control.

Hamburg, De

For Remazing, I wrote targeted, high-performing sales copy for large retail brands selling on Amazon. My copy utilized sophisticated SEO strategies integrating competitive keywords from tools such as MerchantWords, Helium, and Amazon Brand Analytics.

Mountain View, California, Us

For Intuit, I re-wrote instructional content for the Transaction Download section of Quickbooks, the company's premier product, as part of an effort to increase user engagement and revamp the UX of their web-based subscription process.The content I wrote was a dramatic improvement to the previous text and better targeted Intuit's customer base, which is small business people and sole proprietors, who tend to be less technical and/or financially fluent than state-certified accountants. The 2015 version of Quickbooks was much better received than the previous release — particularly among business users — and experienced increased year-over-year sales.

At Sunrise Real Estate Corp., I built an extensive listings/customer database and created from scratch the front-end (including all art direction/creative direction, API interfacing, and coding) and back-end, as well as all content (including all copywriting) of a database-driven website, www.sunrisebk.com (now relabeled under the VORO Real Estate name).For this website, I also determined the task flow, interaction design, navigation strategy, content specification, typographic colophon, and platform interoperability. One further aspect of the website was the inclusion of a custom Google Map in a circular frame using the API provided by Google. In addition, I designed all the site's other visual components and wrote all the content — approximately 10-20 ads per week — as well as maintained and updated the site.The advertisements I wrote copy for targeted customers for some of the highest-value transactions many of them would be a party to in their entire lives; the copy had to be witty, unique, memorable, and brief — it had to hold their attention more than copy from competing ads and compel them to make decisions and to take trips to neighborhoods in New York City that they often hadn't been to before.Unlike other real estate advertising, my ads were designed to convey only the minimum information needed by the customer to make an educated decision; I did not overload readers with irrelevant data or superfluous messaging.My content netted Sunrise approximately $500,000 in transactions over the course of my tenure with the company.As well as the above responsibilities, I was also a premier licensed sales agent for the company in the Williamsburg, East Williamsburg, Bushwick, and Greenpoint neighborhoods of Brooklyn and Ridgewood in Queens, New York. In this extra role, I built and maintained many successful relationships with landlords and developers and became a trusted resource for clients in the North Brooklyn area.

I was the creator, operator, and sole investor of a 24-room hotel in Williamsburg Brooklyn, which featured an elevator, wraparound roof deck, and vintage art and decor. I created the concept, structure, interiors, lighting, signage, and sales collateral for the hotel from start to finish, as well as managed reservations seven days per week. In addition, I managed a part-time staff of four (housekeeping, laundry, service, and construction personnel) and functioned as the hotel's sales, marketing, and public relations executive, writing all marketing copy and content describing each room and the hotel's unique features. This content was used in advertisements on multiple websites and networks to drive reservations and promote the hotel.The hotel was 95+% occupied year-round, with hundreds of guests originating from more than 36 countries. The hotel turned away business, and although it’s now defunct, it continues to receive reservation requests and repeat stay inquiries. Photos of the hotel can be seen at www.is.gd/CRYM5c.

New York, Ny, Us

I was Vice-President in the E-Business Division of Credit Card Services of the largest North American bank, second-largest credit card issuer worldwide. I co-managed the company’s credit card website and content management system, and co-managed online advertising and campaign content integration. I helped upgrade content presentation and management software during revisions of the user interface. I helped to integrate feedback from third-party user experience testing and search engine optimization efforts. I worked in concert with the Marketing, Project Management, Customer, and Operations teams, as well as with outside vendors for design, usability testing, and SEO. I made use of extensive UI/UX experience to help manage the packaging of content in a concise, cohesive, user-friendly way while retaining branding, consistency, and look-and-feel of the site. I contributed to the copy on the website, and to copy for other Chase-branded sites integrating Credit Card Services content.

Walldorf, Bw, De

At Frictionless Commerce, I was employed as a Human Factors design consultant, creating interface designs for their sourcing and procurement software, revising them and "thinking outside the box" to exclude any and all scenarios whereby certain answers to the company's form-related questions could be unaccounted for. Part of this responsibility included looking at the copy on the pages to make sure the user understood the tasks at hand and could grasp what was expected of them. I worked with staff who were veterans of MIT and Cambridge, Massachusetts’ Technology Square artificial intelligence startup community, which was located only a few blocks away. My desk was one floor directly above the office of Tim Berners-Lee, the man who created the World Wide Web.

London, Uk, Gb

I created interfaces and visual elements for units of Cahners Electronic Publishing, a unit of Reed Elsevier (a large Dutch/English publishing conglomerate and FT Global 500 company), including Semiconductor International, Test & Measurement World, and CahnersTV (a portal for the television industry). My responsibilities included information architecture and UI design. I completely redesigned the company’s Test & Measurement World website and did heavy redesign work on Semiconductor International. With my help, Cahners was able to successfully soft-launch CahnersTV and re-launch Test & Measurement World.

Bedford, Ma, Us

I single-handedly redesigned the website of Aspen Technology, a $250 million (revenues) specialized industrial process software and technology company. The site consisted of over 1000 unique pages, with graphic elements, tables, and forms on most pages. The launch was coordinated with an offline and online ad campaign.I created the new site from scratch, offering Aspen several different looks-and-feels to choose from in the strategizing stages. I conceived and implemented all navigation and UI methods, and wrote HTML to integrate content for the company's product, service, support, partnership, press, and training offerings. All work was done offsite and completed in time and on budget for the company's AspenWorld 2000 international conference.

Framingham, Ma, Us

I created all online advertising for the company's main e-commerce website, Staples.com. I conceptualized, art directed, designed, wrote copy for, and created all ads placed on the company's multiple advertising venues, such as Yahoo, PCWorld, The Globe, Hotwired, GoTo, and Snap. All ads tied to product or splash pages on Staples.com.

Marlborough, Ma, Us

I redesigned the company's website, formerly virtually text-only, into a cohesive, unified property that featured colorful graphics and a streamlined user interface. I incorporated links to PDFs and product information documentation and made the company's new product lineup easy to understand and peruse.

New York, Ny, Us

For McCann Erickson (then the world's largest ad agency), I was a Visual Designer/Creative Lead/Copywriter at their Thunderhouse division (later merged into Zentropy Partners, and subsequently known as MRM Partners Worldwide and eventually McCann Worldgroup). I created online advertising (banners, interstitials, and other formats) and website elements for clients such as AT&T, Motorola, Chase Manhattan, Charles Schwab, Philips Electronics, Nestlé, Intel, SAP, Silicon Graphics, Hasbro, Gateway, and Durex.My responsibilities included copywriting, design, some art direction, and the creation of the ads and web elements, as well as occasional work on other accompanying projects for the clients that came along with the advertising work. I regularly contributed to conceptualization/strategizing of the ads as someone who understood very well the technical limitations of bandwidth and viewer operating systems at the time.