Corrado Manenti

Corrado Manenti Email and Phone Number

I Help fashion designers and fashion/textile companies to position themselves and spread their brand identity correctly. @ Evolve Marketing
lecco, lombardia, italy
Corrado Manenti's Location
Gallarate, Lombardy, Italy, Italy
About Corrado Manenti

I help designers and creative luxury fashion and design companies use marketing to succeed and sell more and in creating new product lines and creating amazing shopping experiences.I am a passionate and enthusiastic professional with an academic background in psychology and people management and practical training in marketing applied especially to fashion, luxury and lifestyle contexts. Through my years of experience in business and as a consultant/entrepreneur, I have developed solid skills in strategic planning, budget management, creativity and branding. I am able to use my knowledge of psychology to create effective and engaging marketing messages for a wide range of target consumers. Because of my work ethic and passion, I am able to lead a marketing team to success.What differentiates me and my approach?✔ If as one of the fathers of Marketing Al says. Ries "the battle to market is in the mind of our potential customer" as a Psychologist I have many more weapons to use.✔ I know perfectly the textile supply chain, the Italian and foreign interlocutors, I have gathered this know-how and network of knowledge directly in the field working for the 'family business full time while I continued to study and train.✔ I read dozens of books and industry insights, every day, I never stop learning I have two degrees and two master's degrees.✔ I did not go through "ordinary" Marketing education, and this allows me to go beyond pre-conceptions and academic refusals that have no applicability in the real world.✔ I am not a stylist and "I see beyond" the classic dogmas of fashion: I think outside the box and can see each goal in its ultimate fulfillment, immediately identifying the strategy to achieve it.✔ Constant improvement . It is my imperative, to improve every personal and professional nuance to be a better person and professional every day.✔ 10+ years of operational experience in the textile industry I have specialized in finishing and printed fabrics and how to add value and identity to "commodity" products✔ I apply myself first with my proprietary brands what I promote in my approach.My motto:"If you're not aspirational, you are nothing."

Corrado Manenti's Current Company Details
Evolve Marketing

Evolve Marketing

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I Help fashion designers and fashion/textile companies to position themselves and spread their brand identity correctly.
lecco, lombardia, italy
Website:
evolvemarketing.it
Employees:
1
Corrado Manenti Work Experience Details
  • Be A Designer
    Founder | Head Of Marketing
    Be A Designer 2016 - Present
    Gallarate, Lombardia, Italia
    As founder of Be A Designer, I founded and directed a style office specializing in the creation of emerging fashion brands. My experience and expertise in the field have enabled me to offer clients high-quality services, from concept and moodboard creation to the creation of advertising and promotional campaigns. My main role is to manage the team of designers, stylists, and marketing experts, ensuring that each project is executed efficiently and in line with client expectations. With my ability to understand market trends and consumers' aesthetic sensibilities, I created successful fashion brands with strong market positioning and a large base of satisfied customers. In addition, I have used my entrepreneurial skills to effectively manage the business, handling financial planning, marketing activities, and human resource management. Through my passion for fashion and my experience as a founder, I have been able to create a successful business that has helped numerous emerging designers realize their dreams and create successful fashion brands. For the past decade, I have been involved in research and development in the textile supply chain. I have worked closely with all the biggest manufacturers in the fashion system both in Italy and abroad, always seeing fashion from: "behind the scenes." Be A Designer is my style office where together with my team I support emerging and non emerging designers in making their collection, producing it and finding a sustainable way to sell it and grow in the market together with their brand. To turn passion and skills in fashion into an entrepreneurial perspective and make building one's brand a real job and not just a "hobby" or a "dream."
  • Evolve Marketing
    Co-Founder & Ceo
    Evolve Marketing Jan 2021 - Present
    Reggio Nell'Emilia, Emilia Romagna, Italia
    As a Founding Partner and Co-CEO of Evolve Marketing, I have had the opportunity to actively contribute to the development of innovative marketing strategies and the evolution of SMEs in an ever-changing marketplace. I firmly believe that those who fail to evolve are destined to fall behind, which is why our goal is to provide customized consulting and coaching to companies and their teams to develop the evolutionary skills needed to thrive in the new BTB market landscape. With a focus on the integration of digital strategies and direct marketing techniques, we help SMB owners and managers understand the dynamics that govern change and successfully manage management, marketing and sales challenges. We know that it is no longer enough to wait for customers to knock on our door, but it is necessary to go out and find new customers through new channels and innovative strategies.If you have a digital idea or project and would like to discuss it with us, please feel free to contact me at info@evolvemarketing.it. I will be happy to discuss the issues you are facing and how we can be helpful to you in your journey of growth and evolution.
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  • Astrobio™ Green Solvents
    Marketing Manager
    Astrobio™ Green Solvents May 2015 - Present
    In my role as Marketing Manager for Astrobio™ Green Solvents, I have contributed significantly to the company's growth and success through my marketing initiatives and the skills I have acquired throughout my career. Astrobio™ is a company specializing in the production and research of environmentally friendly biosolvent blends as an alternative to traditional toxic solvents, with the goal of creating sustainable and innovative solutions for a greener future.Within a few years, through my content marketing, branding, brand positioning strategies, and the creation of a web ecosystem, I helped transform Astrobio™ into an industry leader. Under my leadership, the company has grown from a small team of just a few people to an autonomous multi-million-dollar turnover, supporting university research and PhDs on the topic of biosolvents.My skills include:> Content Marketing: Creating and managing quality content to attract and engage the target audience.> Branding: Development and consolidation of corporate identity, promoting a consistent and distinctive brand image.> Brand Positioning: Defining and communicating the unique and distinctive positioning of the brand in the market.> Web Ecosystem Development: Creation and management of an integrated digital infrastructure, including website, social media and other communication channels.For more information about Astrobio™ and its innovative biosolvent solutions, I invite you to visit their website at www.astrobiosolvent.com.
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  • Liberty Chemicals Srl
    Head Of Marketing / Business Development
    Liberty Chemicals Srl Apr 2013 - Present
    Arsago Seprio
    In my role as Marketing and Business Development Manager for Liberty Chemicals, a leading chemical company focused on providing innovative solutions for the textile industry (www.libertychemicals.it), I contributed to the company's growth and success through my skills and initiatives in the areas of marketing, business development and rebranding.My main responsibilities and skills gained in this role include:Corporate Image Rebranding: Revamping Liberty Chemicals' visual identity and positioning to make it more consistent, modern and in line with market needs.Introduction of new catalogs and promotional materials: Creation and launch of updated promotional materials, including product catalogs, brochures and digital media, to effectively communicate the company's offerings.Creation of new product lines for specific consumer niches: Identification of untapped market segments and development of products aimed at meeting the needs of these niches.Business development in international markets: Expanding Liberty Chemicals' business in markets such as Egypt, Turkey, Morocco, Tunisia, China, Hong Kong and Thailand by identifying business partners and promoting products in the respective countries.The previously listed skills are in addition to those already mentioned regarding the development and implementation of marketing strategies, market analysis, customer portfolio management, planning and coordination of industry events and trade shows, and collaboration with the sales team.Through this experience, I have developed a solid understanding of the chemical industry and market dynamics, consolidating my professional background in marketing, business development, and rebranding.
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  • My Scarf In A Box™
    Head Of Marketing & Founder
    My Scarf In A Box™ Oct 2015 - Present
    Gallarate
    As founder and creator of My Scarf in a Box™, I had the opportunity to test and develop my approach to brand and product creation. Thanks to my solid technical background in textiles, I was able to combine technical and creative skills to give life to a unique and distinctive brand in the fashion scene, with iconic, made-in-Italy products.Taking advantage of the silk tradition of the Como area, I created a network of workshops and small artisans to produce a product that represents a true excellence of made in Italy. My Scarf in a Box™ is a brand of high-quality scarves that combines exclusive designs, fine materials and a unique shopping experience. We offer our customers a wide selection of scarves in different materials and styles, carefully packaged in elegant customizable gift boxes, perfect for any occasion.Through www.myscarfinabox.com, the brand positions itself as a leader in the luxury scarf industry, offering an easy and rewarding online shopping experience. With great attention to detail and customer experience, My Scarf in a Box™ stands for quality, style and innovation.I have had the pleasure of successfully launching the brand, participating in countless international trade shows including White Show Milano, Scoop International London, Homi Fashion & Jewels, Pure London and ASD Las Vegas, consolidating its presence in the global market.This experience allowed me to hone my skills in branding, product development and launch, and marketing, consolidating my professional background and enabling me to apply this knowledge in other areas of my career path.
  • Liberty 4 Fashion
    Project Manager | Trend Research Specialist | Coolhunter
    Liberty 4 Fashion May 2015 - Oct 2017
    Gallarate, Lombardia, Italia
    In my role as Project Manager for Liberty 4 Fashion, a corporate division specializing in proposing new trends and applications to major fashion manufacturers abroad, I had the opportunity to immerse myself in the world of style offices, trend research and coolhunting. This experience allowed me to acquire fundamental skills to identify and anticipate new directions in the fashion market, as well as to develop and propose innovative solutions in terms of printing and finishing on fabrics.Working closely with the style offices and product development departments of brands, I actively contributed to the process of creating and implementing new effects and finishes that reflected the latest industry trends, enabling our clients to stand out and maintain a leading position in the global fashion market.Skills acquired during this work experience include:> Trend Research: Analysis and identification of the latest fashion trends, taking into account the needs and preferences of the target audience.>Coolhunting: Researching and identifying new ideas and inspirations in fashion, design and visual arts to anticipate future trends.>Development of Innovative Textile Applications: Design and implementation of new printing and finishing effects on fabrics, combining creativity and technology to create cutting-edge products.>Collaboration with Style and Product Development Offices: Working closely with brand design and development teams to ensure the effective integration and implementation of new textile trends and applications into final products.
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  • Unicredit Spa
    Hrbp Internship In Smart Working & Change Management
    Unicredit Spa May 2015 - Dec 2015
    Milano, Piazza Gae Aulenti
    During my curricular internship at UniCredit SPA in Milan, as part of the second-level Master in People Management in Companies, I had the opportunity to work as HR Business Partner (HRBP) in a Smart Working & Change Management project. This experience allowed me to deepen my skills in human resource management and contribute to the development of innovative strategies for the adoption of agile work at a time in history when the concept of smart working was not yet widespread. My main responsibilities and skills acquired during the internship include: > Analyzing the needs and potential of smart working: Assessing the opportunities offered by agile working and the challenges it poses within the organization, in order to identify the best solutions to foster its adoption. > Planning and implementation of change management initiatives: Development and implementation of projects and actions aimed at promoting the adoption of smart working and managing the organizational change associated with this work mode. > Collaboration with HR teams and business managers: Working closely with HR managers and managers of different business functions to develop strategies and processes to promote smart working adoption and change management. >Monitoring and evaluation of results: Collecting and analyzing data on the adoption of smart working and its impact on the organization in order to measure the effectiveness of change management initiatives and make any improvements. This experience allowed me to gain a solid understanding of the dynamics related to smart working and change management, enriching my training in the field of people management in companies and preparing me to face the challenges of the changing world of work.
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  • Liberty Chemicals
    Technical Advisor In Applied Textile Chemistry
    Liberty Chemicals Mar 2009 - 2013
    Arsago Seprio
    My first job at Liberty Chemicals, the family business, was as a Technical Advisor in Applied Textile Chemistry while I was still a student worker. This experience allowed me to apply my skills in Applied Textile Chemistry and build a solid foundation in the field of textiles, finishing, printing and dyeing, as well as in the world of print shops.Starting my career path from the applied textile chemistry laboratory, I had the opportunity to experience a real "gavetta," learning directly in the field and actively contributing to the company's development while maintaining my academic commitments.My main responsibilities and skills acquired in this role include:> Development and optimization of methods and procedures: Development of new methods and procedures for the laboratory to improve the efficiency and quality of chemical processes applied to textiles.> Collaboration with production and quality teams: Working closely with production and quality control teams to ensure adherence to the highest quality standards and to solve any problems related to textile chemical processes.>Contributed to obtaining quality certifications: Through my efforts and continuous improvement of laboratory processes, I have contributed to Liberty Chemicals obtaining the most important quality certifications in the industry.This experience allowed me to gain an in-depth knowledge of applied textile chemistry and the dynamics related to production and quality in the textile industry, providing me with a solid foundation for subsequent professional challenges and my own growth path within the company, as well as a valuable experience in balancing study and work.
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Corrado Manenti Education Details

Frequently Asked Questions about Corrado Manenti

What company does Corrado Manenti work for?

Corrado Manenti works for Evolve Marketing

What is Corrado Manenti's role at the current company?

Corrado Manenti's current role is I Help fashion designers and fashion/textile companies to position themselves and spread their brand identity correctly..

What schools did Corrado Manenti attend?

Corrado Manenti attended Università Degli Studi Di Bergamo, Università Cattolica Del Sacro Cuore, Università Cattolica Del Sacro Cuore, Università Degli Studi Ecampus.

Who are Corrado Manenti's colleagues?

Corrado Manenti's colleagues are Alessandro M. Puricelli.

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