I help designers and creative luxury fashion and design companies use marketing to succeed and sell more and in creating new product lines and creating amazing shopping experiences.I am a passionate and enthusiastic professional with an academic background in psychology and people management and practical training in marketing applied especially to fashion, luxury and lifestyle contexts. Through my years of experience in business and as a consultant/entrepreneur, I have developed solid skills in strategic planning, budget management, creativity and branding. I am able to use my knowledge of psychology to create effective and engaging marketing messages for a wide range of target consumers. Because of my work ethic and passion, I am able to lead a marketing team to success.What differentiates me and my approach?✔ If as one of the fathers of Marketing Al says. Ries "the battle to market is in the mind of our potential customer" as a Psychologist I have many more weapons to use.✔ I know perfectly the textile supply chain, the Italian and foreign interlocutors, I have gathered this know-how and network of knowledge directly in the field working for the 'family business full time while I continued to study and train.✔ I read dozens of books and industry insights, every day, I never stop learning I have two degrees and two master's degrees.✔ I did not go through "ordinary" Marketing education, and this allows me to go beyond pre-conceptions and academic refusals that have no applicability in the real world.✔ I am not a stylist and "I see beyond" the classic dogmas of fashion: I think outside the box and can see each goal in its ultimate fulfillment, immediately identifying the strategy to achieve it.✔ Constant improvement . It is my imperative, to improve every personal and professional nuance to be a better person and professional every day.✔ 10+ years of operational experience in the textile industry I have specialized in finishing and printed fabrics and how to add value and identity to "commodity" products✔ I apply myself first with my proprietary brands what I promote in my approach.My motto:"If you're not aspirational, you are nothing."