Claudia Correa

Claudia Correa Email and Phone Number

Founder and Business and Marketing Consultant @ Evolve Bio AB
Malmö, SE
Claudia Correa's Location
Greater Malmö Metropolitan Area, Sweden
About Claudia Correa

Experienced Marketing professional with +15 years of Global and Local practice within Life Sciences (MedTech and Pharmaceutical industries). Over the years, I have successfully launched and managed products/products’ portfolios in distinct market segments and geographies. Since behind every success there is always the efforts of different people and teams, one of the most rewarding aspects of my work includes the cross-functional, multi-cultural collaboration with internal and external stakeholders.My experience and skills include:⇨ Market Analysis, including Pricing & Market Access (P&MA) studies⇨ Development and implementation of Global Marketing and Commercial Strategies and Plans⇨ Price strategies, forecasts, and Business Cases ⇨ Global Product Launch; Global Product Management⇨ Coordination of Launch Approval and Launch Readiness processes with local subsidiaries and commercial partners.⇨ Cross-functional, multicultural collaboration and leadership⇨ Data-driven, curious, and communicativeMy colleagues often describe me as “enthusiastic, ambitious, and driven”, a “team player” who “influences others in a very positive way”. Being passionate about my work, I thrive in a challenging work environment and see the interaction with customers and colleagues as my main source of inspiration.

Claudia Correa's Current Company Details
Evolve Bio AB

Evolve Bio Ab

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Founder and Business and Marketing Consultant
Malmö, SE
Claudia Correa Work Experience Details
  • Evolve Bio Ab
    Founder And Business And Marketing Consultant
    Evolve Bio Ab
    Malmö, Se
  • Self-Employed
    Business & Marketing Consultant
    Self-Employed Jun 2023 - Present
    Sweden
    Example of assignment includes strategic and operational marketing support to a biotech start-up in the Medicon Valley region (DK).- Development of the company's long-term overarching strategy- Support to the development of key messages- Design and implementation of a qualitative market survey- Guidance on trademark registration
  • Magle Chemoswed
    Brand & Marketing Manager
    Magle Chemoswed Oct 2022 - Aug 2023
    Malmö, Skåne County, Sweden
    I joined Magle Chemoswed to support the launch of medical devices and after one year, I took over the position as Brand & Marketing Manager for the CDMO services (B2B). - Data collection for the development of the Marketing Plan for the CDMO business.- Development of promotional materials and coordination of the company's participation in congresses and events.
  • Magle Chemoswed
    Marketing & Sales Manager
    Magle Chemoswed Oct 2020 - Sep 2022
    Malmö, Skane County, Sweden
    Market assessment and pre-launch activities for medical devices based on the DSM (Degradable Starch Microspheres) technology: pancreatic surgery and advanced wound care management.- Implementation of Market Surveys (interview with KOLs); market assessment and development of patients' journey- Implementation of a Pricing & Market Access study in key EU markets and US, for the identification of opportunities and barriers for reimbursement and launching price.- Development of the products' line new packaging design.- Coordination of the cross-functional activities with the German company acquired to commercialize the medical devices.- Implementation of the Launch Approval processes, together with the Regulatory and Commercial teams.- Being a small organization, I took the initiative and implemented several activities, including the development of the company’s Intranet and internal events.
  • Hemocue Ab
    Global Product Manager
    Hemocue Ab Oct 2017 - Oct 2020
    Sweden
    Responsible for the management of the hemoglobin point-of-care testing portfolio:- Global launch of the company's newest Hb point-of-care system, with focus on the US and EU markets- Definition of the market size, trends, and products' market share- Development and implementation of the new system's Go-to-Market Strategy (positioning, Value Proposition, messages, and global price strategy).- Cross-functional work with R&D (product development and PLM) - Development of communication and training tools (presentations, brochures, webinars, online training, digital campaigns, Technical Letters).- Close partnership and support to the commercial team and local distributors (price, training, promotion).- Implementation of Kaizens (product launch and commercial readiness planning).
  • Novo Nordisk
    Global Project Manager / Study Programmes (R&D)
    Novo Nordisk Oct 2015 - Mar 2017
    Denmark
    Development of strategies and tools for patient retention in long-term clinical trials. - Development of the trial Core Story.- Development and implementation of recruitment and retention tools.- Organization of international meetings (affiliates and trial sites; Global Expert Panel).- Coach and guidance to affiliates in the development and implementation of local recruitment and retention plans; organization of knowledge-sharing meetings.
  • Novo Nordisk A/S
    Global Product Manager - Devices
    Novo Nordisk A/S Feb 2012 - Sep 2015
    Denmark
    Responsible for the development and implementation of the global strategies, launch and PLM activities for prefilled and durable insulin pens:- Global launch of FlexTouch and NovoPen 5 (with focus on the Chinese market) and NovoPen Echo (Japan)- Coordination of Launch Readiness meetings with affiliates and approval of local launch plans- Development of a preference and quality study to support tender business in emerging markets- Commercial lead in cross-functional teams (Supply Chain, R&D, Medical & Science)- Cross-functional collaboration with the insulin marketing teams- Input to R&D long-term strategic planning
  • Reckitt Benckiser
    Brand Manager - Nordic (Temporary Contract)
    Reckitt Benckiser Sep 2011 - Feb 2012
    Denmark
    Responsible for the management and financial results of Strepsils in the Nordic region. Redefinition of promotional messages, development of point of purchase materials and implementation of mass media campaigns. Support to local affiliates and organization of regional meetings.
  • Takeda Pharmaceuticals (Formerly Nycomed)
    International Brand Manager
    Takeda Pharmaceuticals (Formerly Nycomed) Sep 2008 - Feb 2011
    Denmark / Switzerland
    Global pre-launch and launch of an opioid for the management of cancer pain.- Development and implementation of the global strategy, pre-launch, and launch activities- Commercial representative at cross-functional teams (Supply Chain, Market Access, R&D, and Medical Affairs)- Responsible for the global price strategy, global and local P&Ls- Coordination of international meetings with affiliates, market surveys, and KPI tracking reports
  • Lundbeck
    International Brand Manager
    Lundbeck Jan 2008 - Aug 2008
    Denmark
    Global management of Ebixa (memantine/Alzheimer’s disease).Input to the global strategy, development of promotional and training materials, and implementation of knowledge-sharing workshops with local affiliates.
  • Boehringer Ingelheim
    Group Product Marketing Manager
    Boehringer Ingelheim May 1998 - Nov 2005
    São Paulo Area, Brazil
    Evaluation of business opportunities, launch and LCM for the company's most important OTC portfolios: analgesics and multivitamins/phyto products (herbal medicines). In this position, and together with my team, I was responsible for:- The development of long-term strategic plans, Business Cases, and Launch plans- Portfolios' sales and financial results - Participation and input to the international task force created to identify opportunities and expand the multivitamin portfolio globally

Claudia Correa Education Details

Frequently Asked Questions about Claudia Correa

What company does Claudia Correa work for?

Claudia Correa works for Evolve Bio Ab

What is Claudia Correa's role at the current company?

Claudia Correa's current role is Founder and Business and Marketing Consultant.

What schools did Claudia Correa attend?

Claudia Correa attended Insead, Digital Marketing Institute, Fgv - Fundação Getulio Vargas, Faap - Fundação Armando Alvares Penteado.

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