Claudia Correa Email and Phone Number
Experienced Marketing professional with +15 years of Global and Local practice within Life Sciences (MedTech and Pharmaceutical industries). Over the years, I have successfully launched and managed products/products’ portfolios in distinct market segments and geographies. Since behind every success there is always the efforts of different people and teams, one of the most rewarding aspects of my work includes the cross-functional, multi-cultural collaboration with internal and external stakeholders.My experience and skills include:⇨ Market Analysis, including Pricing & Market Access (P&MA) studies⇨ Development and implementation of Global Marketing and Commercial Strategies and Plans⇨ Price strategies, forecasts, and Business Cases ⇨ Global Product Launch; Global Product Management⇨ Coordination of Launch Approval and Launch Readiness processes with local subsidiaries and commercial partners.⇨ Cross-functional, multicultural collaboration and leadership⇨ Data-driven, curious, and communicativeMy colleagues often describe me as “enthusiastic, ambitious, and driven”, a “team player” who “influences others in a very positive way”. Being passionate about my work, I thrive in a challenging work environment and see the interaction with customers and colleagues as my main source of inspiration.
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Founder And Business And Marketing ConsultantEvolve Bio AbMalmö, Se -
Business & Marketing ConsultantSelf-Employed Jun 2023 - PresentSwedenExample of assignment includes strategic and operational marketing support to a biotech start-up in the Medicon Valley region (DK).- Development of the company's long-term overarching strategy- Support to the development of key messages- Design and implementation of a qualitative market survey- Guidance on trademark registration
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Brand & Marketing ManagerMagle Chemoswed Oct 2022 - Aug 2023Malmö, Skåne County, SwedenI joined Magle Chemoswed to support the launch of medical devices and after one year, I took over the position as Brand & Marketing Manager for the CDMO services (B2B). - Data collection for the development of the Marketing Plan for the CDMO business.- Development of promotional materials and coordination of the company's participation in congresses and events. -
Marketing & Sales ManagerMagle Chemoswed Oct 2020 - Sep 2022Malmö, Skane County, SwedenMarket assessment and pre-launch activities for medical devices based on the DSM (Degradable Starch Microspheres) technology: pancreatic surgery and advanced wound care management.- Implementation of Market Surveys (interview with KOLs); market assessment and development of patients' journey- Implementation of a Pricing & Market Access study in key EU markets and US, for the identification of opportunities and barriers for reimbursement and launching price.- Development of the products' line new packaging design.- Coordination of the cross-functional activities with the German company acquired to commercialize the medical devices.- Implementation of the Launch Approval processes, together with the Regulatory and Commercial teams.- Being a small organization, I took the initiative and implemented several activities, including the development of the company’s Intranet and internal events. -
Global Product ManagerHemocue Ab Oct 2017 - Oct 2020SwedenResponsible for the management of the hemoglobin point-of-care testing portfolio:- Global launch of the company's newest Hb point-of-care system, with focus on the US and EU markets- Definition of the market size, trends, and products' market share- Development and implementation of the new system's Go-to-Market Strategy (positioning, Value Proposition, messages, and global price strategy).- Cross-functional work with R&D (product development and PLM) - Development of communication and training tools (presentations, brochures, webinars, online training, digital campaigns, Technical Letters).- Close partnership and support to the commercial team and local distributors (price, training, promotion).- Implementation of Kaizens (product launch and commercial readiness planning). -
Global Project Manager / Study Programmes (R&D)Novo Nordisk Oct 2015 - Mar 2017DenmarkDevelopment of strategies and tools for patient retention in long-term clinical trials. - Development of the trial Core Story.- Development and implementation of recruitment and retention tools.- Organization of international meetings (affiliates and trial sites; Global Expert Panel).- Coach and guidance to affiliates in the development and implementation of local recruitment and retention plans; organization of knowledge-sharing meetings. -
Global Product Manager - DevicesNovo Nordisk A/S Feb 2012 - Sep 2015DenmarkResponsible for the development and implementation of the global strategies, launch and PLM activities for prefilled and durable insulin pens:- Global launch of FlexTouch and NovoPen 5 (with focus on the Chinese market) and NovoPen Echo (Japan)- Coordination of Launch Readiness meetings with affiliates and approval of local launch plans- Development of a preference and quality study to support tender business in emerging markets- Commercial lead in cross-functional teams (Supply Chain, R&D, Medical & Science)- Cross-functional collaboration with the insulin marketing teams- Input to R&D long-term strategic planning -
Brand Manager - Nordic (Temporary Contract)Reckitt Benckiser Sep 2011 - Feb 2012DenmarkResponsible for the management and financial results of Strepsils in the Nordic region. Redefinition of promotional messages, development of point of purchase materials and implementation of mass media campaigns. Support to local affiliates and organization of regional meetings. -
International Brand ManagerTakeda Pharmaceuticals (Formerly Nycomed) Sep 2008 - Feb 2011Denmark / SwitzerlandGlobal pre-launch and launch of an opioid for the management of cancer pain.- Development and implementation of the global strategy, pre-launch, and launch activities- Commercial representative at cross-functional teams (Supply Chain, Market Access, R&D, and Medical Affairs)- Responsible for the global price strategy, global and local P&Ls- Coordination of international meetings with affiliates, market surveys, and KPI tracking reports -
International Brand ManagerLundbeck Jan 2008 - Aug 2008DenmarkGlobal management of Ebixa (memantine/Alzheimer’s disease).Input to the global strategy, development of promotional and training materials, and implementation of knowledge-sharing workshops with local affiliates. -
Group Product Marketing ManagerBoehringer Ingelheim May 1998 - Nov 2005São Paulo Area, BrazilEvaluation of business opportunities, launch and LCM for the company's most important OTC portfolios: analgesics and multivitamins/phyto products (herbal medicines). In this position, and together with my team, I was responsible for:- The development of long-term strategic plans, Business Cases, and Launch plans- Portfolios' sales and financial results - Participation and input to the international task force created to identify opportunities and expand the multivitamin portfolio globally
Claudia Correa Education Details
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Digital Communication And Media/Multimedia -
Business Administration -
Communication
Frequently Asked Questions about Claudia Correa
What company does Claudia Correa work for?
Claudia Correa works for Evolve Bio Ab
What is Claudia Correa's role at the current company?
Claudia Correa's current role is Founder and Business and Marketing Consultant.
What schools did Claudia Correa attend?
Claudia Correa attended Insead, Digital Marketing Institute, Fgv - Fundação Getulio Vargas, Faap - Fundação Armando Alvares Penteado.
Not the Claudia Correa you were looking for?
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Maria Claudia de Carvalho Correa
Ceo At Maria Claudia De Carvalho Correa - Design De Interiores E Reformas CivisSão Paulo, Sp -
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