Your Growth Partners. You set up the goals, we deliver the results. Focused in strategy and branding to help growth-stage startups win. From go-to-market plans or growth hacking strategies to project management and paid media services. You name it, we are experts in multiple channels and have been developing frameworks that will make your company growth faster and sustainably. See our website to discover more or get in touch for a free audit call with a strategist.

🚀 Approached Wayz team with a CV. Is this a good way to talk to your prospects? Do not know exactly, but it worked. Ended up being invited to be part of the team. On their look up for someone inside the marketing spectrum, I dare to say, I was not their 1st choice, was the 2nd. Well, the 1st choice end up showing up as a bad seed and I got lucky. I am keen to work each day more and more with brands that source for good. ➝ I am having a blast working alongside with 2 creatives that prioritize metrics➝ When working with data-driven people things can only go good and smooth➝ We are starting to make the brand grow, stable, honest, rooted with the same old principles, disrupting channel by channel➝ We started with CRM and numbers sky rocketed in the first month📍Soft Skills: listening; mediate; co-learning. Hard Skills: dive deeper into paid media campaigns execution; boost sales through CRM messaging; automations and segmentation; analytical and new reporting tools; strategy frameworks.

📧 I was exploring remote work in South America for 7 months. Climbed to Refugio Frey, Patagonia Argentina. After 2 days surrounded by such beauty with no contact with phones, embraced by local community I felt I was ready for a career break. Alex Books reach one of Selina's WhatsApp groups requesting help and what started with a few hours of contribution, grew to a major and last-longing collaboration. Has been a great journey of co-creating the growth of big, small and niche USA market brands with your team 🚀➝ Developed growth frameworks for each client➝ Managed work between 4 departments to ensure client results➝ Created successful A/B test plans to ensure continuous growth➝ Designed strategies that delivered 80% revenue growth in a month and 100% revenue growth within a 3-month strategy period. That was the 1st brand I embraced within this team and it marked the pace for the accomplishments ahead➝ Projected case studies and managed its delivery within deadlines➝ Helped Alex with new business acquiring efforts➝ Helped with strategy consultancy and team members training⚈ Looking forward to the new chapters together.📍 Soft Skills: patience; team players motivation, practice a good balance between being eager to score and being humble, being part of the team has now a new meaning. Hard Skills: dive deeper into CRM learnings as Klaviyo; Active Campaign; Hubspot; Google Ads; Mailshake; frameworks for strategic growth development; playbooks building; new formats of lead generating and scoring leads; new strategies for cold outreach.

📦I was surfing in my e-commerce learnings and hands-on experience when I met João from Minty Square. A business owner with a cool marketplace, I remember to hold onto the thought: this will sound like being home but with another family. He needed help and that meant deal close!➝ Managed marketplace portfolio and visual updates➝ Created weekly newsletters ➝ Reported on results and monthly KPIs➝ Managed social media channels 📍Soft Skills: mediation; communication. Hard Skills: briefing building; new platforms management such as Magento; Asana; Productive; and company-own software; harden prioritization due to big workflow.

🤹‍♀️ 1 interview, 2 projects. When I met João and started working to support Minty Square development, I was also hired for my main role: E-commerce Product Manager. Minty Lab is like a laboratory, but for fashion brands. Do you need a website? They do it for you. Will you need someone to keep up the good job and deal with your marketing efforts, drive traffic and sales into your store? We also responded to that. All in one house!➝ Projected and delivered E-commerce Products to clients➝ Played as Key Account Manager for clients as Traces of Me; Kaoâ; Patachou; Magnolia Jewellery; Loja das Meias; Crisálida; Sanjo; Cinco Store; Cate & Co.; Swear London➝ Created strategy frameworks for growth for each account in order to drive traffic and ensure sales and conversation rates➝ Coordinated paid media campaigns➝ Created content in Portuguese and English for paid media campaigns; newsletters; automated flows; website pages and new special landing pages➝ Managed client stores portfolios of products➝ Articulated client needs between 4 departments and outsourced partnerships➝ Ensured responses and follow-up on client support on Minty Lab client stores➝ Managed content and imagery updates in each client online store➝ Projected and delivered E-commerce Product updates➝ Responsible for all client deliveries, timelines and intermediation between teams⚈ The workflow was hard and challenging at first and I was surfing on it, delivering results and even helping the owner with new business strategies. Helping brands achieve higher results with CRM, automations and segmentation strategy or through a well-design digital strategy with measurable goals and tracking systems was one of my remarkable milestones. Left due to poor people management. Not all stories have an happy ending.📍Soft Skills: how to set healthy boundaries and still get work done. Hard Skills: new platforms as Magento; Productive; Asana; Active Campaign; E-goi; Klaviyo; growth strategies frameworks.

🚀 Got myself busy launching a marketplace for ethical and sustainable brands. Enrolled in an Entrepreneurship Training and Contest: Empreende Já. Not frequently, but sometimes Portuguese Government has good ideas. Had the training, got the funds!➝ For all of you thinking in big pre-seed investment. Nope. It was 10.000€ that needed to be enough to support my business launching, plus my own salary for 2 years and still be on the green light regarding the company health. Deep learnings on business plan construction, budget management and results reporting➝ Negotiated with + 100 brands➝ Launched the product, an WooCommerce store➝ Produced all content and managed the product portfolio ➝ Boosted sales on ethical cosmetic brands in more than 20%➝ Launched and managed social media channels and all paid media campaigns⚈ 1 day I heard, being a founder is like jumping from the highest point of a mountain and learn how to open the parachute along the way. Or you do learn it before you hit the ground or you don't. I did not. Pandemics wasn't that helpful either, but who isn't seek of lame excuses? That's the raw truth. I did not learn how to open my parachute fast enough to keep my venture alive, but I rooted some good knowledge on e-commerce that I took as a big asset to my next challenge.📍Soft Skills: time-management, deep prioritizing skills; communication coordinator, leadership, self-confidence. Hard Skills: baby steps on coding; product management; designer tools as Abobe Photoshop and Illustrator or Figma; Mailchimp management; business plans; go-to-market strategy; tight budget management and a million skills required to the accordingly million hats a founder needs to wear.

🪩 When entered Brabbu and Covet Group, forgot to google for Menina Design and all old employee claims. Not the company culture I was expecting. So, did what all the venture moms do, kept learning and working for a year, helping the group and brands under my responsibility growing. When I had my 1st chance of quitting, I did. Meanwhile, we must keep the show going and I like to leave things better than I found them. ➝ Created and executed go-to-market strategies for 4 brands in 4 different markets➝ Created continuously website optimization for Maison Valentina´s [CRO strategy]➝ Created PR relationships within 2 markets ➝ Managed PR relationships and press releases for 2 brands in 2 different markets➝ Lifted LinkedIn page in order to start converting Leads from cold outreach and organic engagement⚈ Was invited to visit clients and the brand showroom in London, enrolled in a team group to showcase our products in London architecture firms and helped to manage the brand showroom for 2 weeks. The clients are amazing, as it is all brand products. None of them need to be blamed for the bad company culture. To all architects out there, I mean it, the products are incredible handmade in Portugal. And it was inside that good vibration that I left the company.Off to new challenges.

🪩 I entered clueless about the despicable company culture in this group. The money on my venture wasn't enough to secure the bills for both of us: me and my newborn baby, an ethical and sustainable products marketplace. Who never jungled between jobs trying to keep their venture alive?➝ Learned how to score a Lead properly➝ Developed new learnings on Sales Force management➝ Increased Lead Generation in 30% within 3 months➝ Headed the growth of our brands in industry digital platforms over 30%➝ Lifted KPIs of a new brand over 80%➝ Revamped a blog with SEO strategy⚈ Always eager to learn more, continuously achieved new milestones. Upon results was invited to keep with the good job and enter a new challenge, accumulating Market Growth responsibilities with Press Relations for new markets. 📍Soft Skills: what to never do to your team players if you want to keep them motivated and happy within the company. Also, what to do in order to keep productive, focused on my learnings and achievements in a toxic environment. Hard Skills: CRM management as ClickUp, Base Camp; Sales Force management; Lead Score; Lead Generation strategy; go-to-market strategy; social media management; how to drive sales and new leads organically from Pinterest. That one still amazes me till today, Pinterest is so underrated.

📲 Recommendation is my keyword, apparently. After a phone call from the Rock Star of Marketing and Strategy Susana Coerver from Parfois and a straightforward interview with my new boss I left my safe and comfortable position at Boehringer, accepted a momentary downsize of my salary while I proved my worth. I was 100% focused in coming back to Marketing Management and Business Development roles that sounded solid challenges.➝ Acquired new partnerships, stakeholders and helped grow the influencers portfolio➝ Managed influencers and partnerships portfolios ➝ Managed inventory from all national and international brands of the Hot Pink House with communication, PR and influencers distribution purpose➝ Managed website content creation and display➝ Created imagery and content for magazines; outdoors; newsletters and other communication assets➝ Managed social media platforms and generated 20% growth in Hot Pink IG account➝ Planned and executed branding events inside Hot Pink clients local shops➝ Coordinated online and offline marketing towards a 360º marketing strategy➝ Created and executed a continuous marketing plan for Hot Pink⚈ Proved my worth and got my raised salary as agreed. Always on the look to achieve the milestones ahead. Only for them to let me go from the company a few months later due to a re-structure to the main brand. For the 1st time in years I was now on the loose, looking into new challenges.📍Soft Skills: dived deeper as communication facilitator; people-influencer and team coordination. Hard Skills: design software as Adobe Illustrator and Photoshop; Mailchimp and Sending Blue; HTLM; SEO and content creation.

🛎Being recommended. Does that ring a bell? Boehringer cross ways with me by a phone call from a previous graduation colleague that offered me an interview. That was the beginning of a short journey in Pharma Marketing.➝ Learned a lot from Trade Marketing➝ Learned a lot about Boehringer products portfolio as well. As it was supposed to be➝ Strategized and prioritized pharmacies to visit or re-visit➝ Conceptualized the ideal map in order to visit the pharmacies at hours where more professionals were available➝ Created a successful pitch to introduce and teach features about Boehringer products. Grab attention was indeed challenging📍Soft Skills: communication; influence professionals; pitch towards an educational and commercial speech. Hard Skills: pitch creation; organization and prioritization; planning.

My first experience after graduation was at Fashionist, a small and local Content Agency with big clients such as The Style Outlets Iberia. 🔘 I was contracted as an Executive Account for The Style Outlets Portugal (Neinver).

🎟 1st school intern in the Communications Department at Parfois. Was hard to get in. It took me a full-month. A printed CV on a newsletters style, delivered hand by hand to all people I could find in the company. Can you imagine a young student seeking HR workers on the common areas? That! For multiple days of the week. Probably I won that run from the postman.➝ Eventually that hit Susana Coerver, the best Head of Marketing I had the pleasure to work with so far. She called me in to be part of the team. 1st milestone accomplished➝ Learned how to create full-cycle marketing campaigns➝ Cultivated my knowledge in design, image curatorship, photoshoot for fashion brands, printed packages and other assets➝ Enrolled in planning PR events and other company activities ➝ Helped with content creation and newsletters ideation➝ Dived for the 1st time in creativity brainstorm frameworks📍Soft Skills: resilience; consistency; adaptability; brainstorming. Hard Skills: the basics at editorial and graphic design; event planning; PR management; campaign creation and presentation.

🎥 Invited to be Full-Time Bloomer; asked to bet All-in and get Adoeci ready to be launched in all media and communication platforms that aligned with our purpose. Done that!➝ Acquired Medical partnerships to write content with our team. Being Adoeci a platform for patients with rare diseases, all information was very sensitive and needed a certified curation. Designed all fields required for the different interfaces➝ Revamped a Facebook page with more than 200K followers➝ Executed digital marketing plans and go-to-market strategies for other projects inside the agency⚈ Left the company to completely focus in graduate and finally have my Marketing Management degree. Priority is a priority, so first I made sure Adoeci was 100% ready to be presented to all media. Oh yeah! That happened, not by my voice, other colleague step up, as it was supposed to. Still proud. Learning to make hard decisions and leave other team players conduct the show makes part of the growth journey.📍Soft Skills: decision-making; leadership; problem-solving; relationship-building. Hard Skills: new platforms management as Google Analytics; Google Ads and reporting frameworks.

🖥 With a degree in Health and a cool level of English speaking?I was selected through the Pitch Bootcamp for an Entrepreneurial Project called Adoeci in a Tech Company. We called ourselves the Bloomers.➝ Gave my 1st baby steps into the why's and how's of Product Management and Project Management➝ Acquired more than 50 partnerships for the project (between health ONGs and national private and public hospitals)➝ Explored the ABC of digital marketing skills: from SEO; paid media; link building; social media management; influencers management; also marketing and business plans. Sounds a lot? I know, it felt exactly like a lot, an immersive hands-on course in all digital things➝ Managed the IT project and enrolled in learning the basics of coding, website architecture; design and content requirements. This project allowed me to manage 4 different teams with 7 team players 📍Soft skills: communication facilitator; people management; self-confidence; time-management. Hard Skills: HTML; pitch creation; research and analysis; how to navigate new platforms as Facebook; Instagram; Mailchimp; CRM softwares; also budget and business planning.

🛫 Selected in Portugal by a British Recruitment Team. ➝ Flew for Northern Ireland where I learnt how to be a communication facilitator for many patients and their families. Made my 1st connections with other language speakers as friends, colleagues, bosses and other stakeholders from the company. ➝ Here I really dived into skills as excellent prioritizer, conversations mediator and manage stakeholders of all sources. When lifes are at stake, you manage to learn quicker than you thought was humanly possible. 📍 My 1st step into the corporate world. I came out with so many technical skills you don't want to hear about and a lot of soft skills that were survivor kits for the next steps ahead.