Corrie Freudenstein Email & Phone Number

Stockholm, SE

Stockholm, SE

• Responsible for embedding customer-centricity into the DNA of our entire global enterprise from manufacturing to supply chain, sales and marketing to service.
• Establishing a transformation strategy fueled by leading technologies to drive sustainable growth through customer experience differentiation.
• Design of customer experience (CX), data and technology strategy to focus on customer expectations and goals, for seamless, transparent omni-channel experiences that sustain mutual growth for our 30+ business unites.
• Developing and executing against a robust information systems and data analytics roadmap to support customer experience excellence, designing new SAP ERP roadmap and Azure data lake.
• Developing and leading the CX Board and the discipline for CX KPI measurement of customer lifetime value (CLV), retention rate, new customer acquisition, customer level profitability, sales funnel & pipelines, CSTAT.

Stockholm, SE

• Responsibility for all aspects of marketing and inside sales from strategic planning through the entire sales and marketing funnel including: budgeting, recruiting, talent development, integrated sales and marketing.
• Transformed marketing and advertising programs, shifting from promotion only activities to data driven lead generation initiatives generating 18X ROI.
• Obtained 112% increase in e-commerce sales in the first year of launching website improvement projects.
• Championed a customer experience enhancement program for increases to NPS, customer retention and customer lifetime value.
• Implemented growth marketing and account-based marketing strategies, as well as implementing a new CRM.

Providence, Rhode Island, US

• Transformed marketing strategy by onboarding new marketing automation platform, Hubspot, restructuring marketing team, creating a marketing/sales funnel and exceeding annual forecasts, within budget.
• Initiated activities that increased web traffic and lead generation by over 600% in 10 months utilizing industry leading digital and content marketing
• Directed the development and execution of new customer acquisition and retention campaigns to generate highly qualified leads for internal and external sales.
• Identified and secured $40 Million sales opportunity by building a predictive model, utilizing historical data and primary research.
• Led the design and implementation of a new CRM, SQL data warehouse and SQL Reporting Services to connect sales and marketing data and uncover new opportunities for revenue generation.

Providence, Rhode Island, US

• Created integrated marketing, sales and communications strategy and managed all aspects of the program implementation from market research, marketing strategy, creative development, agency out-sourcing, website.
• Managed the development and execution of new customer acquisition and retention campaigns including the migration of marketing automation software, launch of digital inbound marketing and outbound email marketing to.

Milwaukee, WI, US

• Developed market and customer research programs, in the areas of new product development, regional marketing, and industry and product management.
• Monitored and provided supervision of quantitative and qualitative research processes, while managing vendors and timelines related to these projects to ensure successful execution of all simultaneous research efforts.
• Responsible for the development, management, and execution of global brand and business strategies, stemming from both primary and secondary research projects.
• Accountable for overseeing management and re-launch of U.S., U.K., France, and Germany global direct marketing brands, increasing market viability and customer retention through strategic campaigns.
• Planned and executed an ongoing program to create global brand health indexes to track perception, net promoter score, and market penetration over time.
• Managed processes for brand indexing, increased consistency in global brand identity, and evaluated third-party vendors for research projects.

Milwaukee, WI, US

• Responsible for development and implementation of targeted brand and direct marketing strategies, utilizing customer and competitor research, and improved ROI on B2B marketing campaigns.
• Provided expert project management techniques for key channel and vertical market activities, along with sales/marketing program development campaign/financial planning and reporting, achieving 60% growth in core.
• Performed competitive and industry analyses and created actionable strategies necessary for fueling acquisition pipelines.

Milwaukee, WI, US

• Supported product lines by performing various duties; planned, wrote, executed, and analyzed voice of customer surveys to drive top line business growth for B2B direct marketing division.
• Provided business strategy development, built and utilized an Access database for tracking and reporting competitive analysis

-Developed go-to-market strategies resulting in successful product launch; duties included creation of marketing materials and trade show recommendations.-Managed and directed campaign targeting medical professionals, resulting in increased market profile.-Demonstrated communications proficiency, by contacting potential customers and distributors and.

Storrs, CT, US

Chandler, Arizona, US

-Successfully performed research and analysis processes of competitor’s products pinpointing opportunities for sales strategies.-Developed database for profiling industrial design firms for business development initiatives.-Played instrumental role in customer acquisition by contacting firms and data mining, developing targeted campaigns, and assisting.

Boston, Massachusetts, US

• Developed and executed sales promotions through in-store and coupon techniques resulting in a 95% increase in sales.
• Negotiated price quotes for products and apparel achieving a cost savings of over 15%.
• Trained and managed new staff of 25 and increased tour attendance by 125%
• Create in-store and promotional signage, and developed new newsletter database.

-Researched new products and beverage distribution channels, along with creating databases for in-house and client usage.-Organized and participated in high profile client presentations, including those for Nestle, Molson Coors, and Diageo by utilizing Microsoft Power Point software.-Evaluated brand owner’s financial information and relayed this to team in.

-Performed concierge services for special clients, weddings, and groups-Performed daily recording of monthly and -projected earnings to help ensure that staff met monthly sales goals-Trained front desk staff in data entry, telephone skills and other administrative duties-Sold hotel reservations and performed data entry of customers' personal and.

Mba, Marketing And Information Sytems Management

Bachelor Of Science, Business Administration Marketing And Business Management