From a foundation in health & pharmaceutical PR/marketing, my passion for taking on challenges has led me to leadership roles in digitally forward marketing, e-commerce, and business management for DTC subscription model/recurring revenue businesses, global beauty, skincare, and consumer products as well as the home, personal care, and wellness sectors.A champion of creative digital solutions and brand fortifying marketing communications campaigns that address rapidly changing consumer behavior across the retail and e-commerce landscapes, I’ve led many firsts for global brands. With a strong business acumen & P&L leadership responsibility, I am highly adaptable to diverse company cultures. As an enthusiastic, articulate communicator who builds top-performing teams, I’ve:♦ Reinvigorated digital marketing, analytics, e-commerce sales, and merchandising strategy for Panasonic consumer products, transforming go-to-market strategy to rapidly grow Panasonic's DTC online retail e-commerce sales. (8 direct reports +22 indirect reports)♦ Fortified brand reputation by reinventing social media and influencer engagement for Guthy-Renker brands including Proactiv®, Meaningful Beauty, Wen Hair Care, Sheer Cover Cosmetics, etc. Led award-winning content development for YouTube, FB, and other channels. Raised L2’s social media brand ranking for Proactiv from “Average” to “Gifted” paving the way for its positioning to be acquired. ♦ Drove North American product development and launch strategy in partnership with factory leadership in Japan to rapidly add three new beauty/personal care SKUs and redesign local packaging to capture a 200% increase in retail sales in single quarter. Charged with growing Panasonic’s $42M beauty and grooming category to $88M within four years, I led product and specialty sales teams to expand distribution channels and strategically segment assortment resulting in a 20-store rollout and 40-store expansion plan for premium men’s grooming at Nordstrom, a holiday season drop in test at Kohl’s, and the top-selling haircare SKU on ULTA.com that led to in-store placement.Brand Marketing | Digital Marketing (Affiliate, Email, SEM, PPC, SEO, Social, Mobile, Retargeting) | Direct Response | Customer Acquisition, Retention, and Loyalty | Omni-Channel Marketing | E-Commerce | Digital Merchandising | Retail Display | Creative Services Management | Sponsorships | Celebrity Partnerships | Global Communications | Issues Management | Transformational Leadership | Content Strategy | Public Relations | New Product Launches | Mature Product Revival
Listed skills include Social Media, Integrated Marketing, Strategy, Social Media Marketing, and 46 others.