Corrie M. Email and Phone Number
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Corrie M. personal email
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From a foundation in health & pharmaceutical PR/marketing, my passion for taking on challenges has led me to leadership roles in digitally forward marketing, e-commerce, and business management for DTC subscription model/recurring revenue businesses, global beauty, skincare, and consumer products as well as the home, personal care, and wellness sectors.A champion of creative digital solutions and brand fortifying marketing communications campaigns that address rapidly changing consumer behavior across the retail and e-commerce landscapes, I’ve led many firsts for global brands. With a strong business acumen & P&L leadership responsibility, I am highly adaptable to diverse company cultures. As an enthusiastic, articulate communicator who builds top-performing teams, I’ve:♦ Reinvigorated digital marketing, analytics, e-commerce sales, and merchandising strategy for Panasonic consumer products, transforming go-to-market strategy to rapidly grow Panasonic's DTC online retail e-commerce sales. (8 direct reports +22 indirect reports)♦ Fortified brand reputation by reinventing social media and influencer engagement for Guthy-Renker brands including Proactiv®, Meaningful Beauty, Wen Hair Care, Sheer Cover Cosmetics, etc. Led award-winning content development for YouTube, FB, and other channels. Raised L2’s social media brand ranking for Proactiv from “Average” to “Gifted” paving the way for its positioning to be acquired. ♦ Drove North American product development and launch strategy in partnership with factory leadership in Japan to rapidly add three new beauty/personal care SKUs and redesign local packaging to capture a 200% increase in retail sales in single quarter. Charged with growing Panasonic’s $42M beauty and grooming category to $88M within four years, I led product and specialty sales teams to expand distribution channels and strategically segment assortment resulting in a 20-store rollout and 40-store expansion plan for premium men’s grooming at Nordstrom, a holiday season drop in test at Kohl’s, and the top-selling haircare SKU on ULTA.com that led to in-store placement.Brand Marketing | Digital Marketing (Affiliate, Email, SEM, PPC, SEO, Social, Mobile, Retargeting) | Direct Response | Customer Acquisition, Retention, and Loyalty | Omni-Channel Marketing | E-Commerce | Digital Merchandising | Retail Display | Creative Services Management | Sponsorships | Celebrity Partnerships | Global Communications | Issues Management | Transformational Leadership | Content Strategy | Public Relations | New Product Launches | Mature Product Revival
Acc Premiere
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Vice President/Head Of Marketing And CxAcc Premiere Oct 2020 - PresentSouthington, Connecticut, UsACC Premiere is an omnichannel customer experience and customer contact center partnering with some of the world's most trusted brands in CPG, food and beverage, healthcare, subscription models, DTC, member services and other industries to provide best-in-class customer care, contact center support, sales services, and crisis response. ACC Premiere offers cutting-edge technology tools that provide visual, actionable insights that translate from the C-Suite to the front lines.
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ConsultantMurphy Consulting Jan 2020 - Present
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Svp, GmEleven75 Home/L'Image Home Products Apr 2019 - Jan 2020Curated, sourced and launched a start-up home tableware, gifts and décor brand from the ground up. Developed go-to-market strategy and strategic business plan based on market growth, consumer demand and lifestyle trend data. Led all aspects of product pipeline development, brand marketing, sales enablement, distribution and day-to-day operations. Collaborated cross functionally with logistics and finance. Maximized net margin while shaping short- and long-term revenue targets.
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Vice President, Marketing And EcommerceVilleroy & Boch, Americas Sep 2016 - Apr 2019Vice President, Marketing and eCommerce (2017 – 2019)Led North American marketing, B2C and B2B, across three divisions: Consumer Tableware, Food Service and Bath. Develop marketing strategies to accelerate sales across retail, wholesale and online divisions. Lead demand creation for all online channels, including Amazon. Further establishing brand presence in Americas by creating and optimizing new content strategy (Blog, SEO, Social Media, A+ Content, Influencer Strategy, PR) for both B2C and B2B.Served as Interim Director, Digital Marketing and eCommerce (2016 – 2017)Contracted to evaluate and restructure digital marketing and eCommerce team for Villeroy & Boch Tableware in the US and Canada. Restructured budget and relocated team to primary US headquarters enabling improvement in operations, customer service and IT in the Americas, and with Global HQ in Germany. Reduced overly heavy reliance on Affiliate marketing channel by increasing performance and ROAS in social prospecting, high-intent retargeting and email marketing, thus reducing risk to sales achievement when one channel under performs.
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Vice President, Digital And Brand Marketing And Leader Of Beauty And Grooming StrategyPanasonic Usa Nov 2013 - Apr 2016Newark, Nj, Us(Dual Role) Leader of US beauty tools and personal care product management team responsible for sales, channel strategy, inventory management and marketing. Concurrently led 16+ member consumer marketing team in full transformation across all product categories at Panasonic North America. Beauty, Grooming and Personal Care Product Management• Led the transformation of the North American Panasonic beauty and personal care go-to-market strategy including sales channel expansion and optimization, packaging and retail display strategy, pricing and promotional roadmaps, and grass roots and brand marketing strategy resulting in year over year growth.• Collaborated with global product development team on skin care, hair care and personal care product innovation roadmaps.• P&L management and oversightDigital and Brand Marketing• Implemented digital marketing transformation including optimizations of social marketing, SEM/SEO, prospecting and retargeting with continued growth, data-driven optimization and ROI since.• Led brand and product marketing, digital marketing and advertising, social media marketing and engagement, loyalty and customer retention, public relations, retail partner co-marketing, constituency marketing, sponsorships, traditional advertising, creative services, and new customer segment identification. -
Vp, Pr & Social Media MarketingGuthy-Renker Aug 2008 - Oct 2013El Segundo, Ca, UsEstablished and led PR, social media strategy and brand communication for global iconic brand Proactiv Solution and other brands including Meaningful Beauty by Cindy Crawford, Wen Hair Care, X Out, Perricone Sub-D, IT Cosmetics. -
Executive ConsultantExecutive Marketing Consultant Oct 2005 - Oct 2009Represented clients in women's health, CPG, skin care/dermatology, not-for-profit and other sectors.
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Vice PresidentLippe Taylor Jun 2004 - Oct 2005New York, Ny 1, UsHead of consumer healthcare practice. Brands and clients included the Digene HPV test, Procter & Gamble's Always and Tampax brands, Bayer Healthcare, and Ortho Pharmaceutical. -
Senior Account SupervisorZeno Group Jan 2001 - Mar 2003New York, Ny, UsSupervised account teams. Planned and executed communications programs for consumer healthcare and pharmaceutical clients. -
Project ManagerSimstar Mar 1999 - Jan 2001UsServed as client relationship manager. Distilled pharmaceutical brand marketing goals into online marketing and communications solutions and managed cross functional teams to execute projects. -
Senior Account ExecutiveToplin & Associates, Inc. 1996 - 1999 -
Account ExecutivePrevious Communications Positions 1994 - 1996
Corrie M. Skills
Corrie M. Education Details
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Rowan UniversityCommunications -
Cornell Johnson Graduate School Of ManagementCurrently Enrolled In Mba Level Certificate Program In Financial Management Via Ecornell
Frequently Asked Questions about Corrie M.
What company does Corrie M. work for?
Corrie M. works for Acc Premiere
What is Corrie M.'s role at the current company?
Corrie M.'s current role is Marketing Leader | Reputation Manager | Brand Builder | E-Commerce & Retail Strategy.
What is Corrie M.'s email address?
Corrie M.'s email address is mi****@****ast.net
What is Corrie M.'s direct phone number?
Corrie M.'s direct phone number is +151656*****
What schools did Corrie M. attend?
Corrie M. attended Rowan University, Cornell Johnson Graduate School Of Management.
What skills is Corrie M. known for?
Corrie M. has skills like Social Media, Integrated Marketing, Strategy, Social Media Marketing, Marketing, Public Relations, Corporate Communications, Media Relations, Digital Marketing, Strategic Communications, Direct Marketing, Crm.
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