As the Executive Director of Marketing & Communications at Washington State University Everett, I've led strategic marketing and communications initiatives, aligning with the WSU System's mission under the Chancellor's guidance. I spearheaded the Degree Partnership Program, resulting in a groundbreaking 20% enrollment increase by enabling freshman admissions for the first time, significantly enhancing educational accessibility. My efforts in curriculum development and instructional design have been pivotal, contributing to improved student outcomes and earning the UPCEA MEMS Silver Award following a 335% boost in qualified leads. I've forged key partnerships, including with Amazon and the City of Arlington, to expand educational opportunities. My leadership in comprehensive marketing strategies has markedly elevated WSU Everett's profile, ensuring consistent branding and fostering community engagement through strategic sponsorships and events.

As the Director of Marketing & Communications and Clinical Assistant Professor at Edward R. Murrow College of Communication, WSU, Everett. In this dual role, I crafted and executed a comprehensive marketing and communication strategy that solidified the college's standing as a preeminent leader in communication education. My leadership in developing marketing materials played a crucial role in enhancing the college's brand and aligning with its strategic objectives. Additionally, I imparted real-world knowledge as an instructor, teaching courses in Advertising Principles & Practices, PR Campaigns, Research Methods, and Consumer Insights and Branding. My approach to teaching was deeply intertwined with practical marketing strategies, ensuring students received a robust and applied learning experience.

As Managing Partner and Creative Director of Wilder2 Agency from December 2008 to January 2018, I led the agency in strategic communication and brand identity projects, providing innovative solutions across a wide client spectrum. My role involved harnessing market research and our creative capabilities to craft compelling brand narratives, markedly boosting the market presence of our clients. This period was marked by a series of successful campaigns that not only transformed our clients’ brand images but also established Wilder2 Agency as a creative powerhouse in Bellmore, New York, and Bothell, WA.

As Art Director in the Marketing & Creative Services department at Time Inc., New York, NY, I focused on the Sports Illustrated and GOLF Magazine publications. In this role, I managed creative executions that significantly contributed to increased advertising revenue through innovative proposals and strategic marketing efforts. My collaborative work with the marketing and sales departments led to the development of effective promotional strategies, successfully elevating brand visibility and engagement for these iconic publications.