We help our clients develop awesome in-house data driven marketing. We help clients listen to their customers more effectively, understand what their customers want based on their behaviour, and act on that understanding.

Affinity help clients to better understand their customers. They provide the technical and data skills to learn what their customers want from them. This enables clients to communicate with their customers in the way they want to, and talk about the things the customer is interested in.My role is to help ensure that everything we deliver makes the best possible use of available data, that we take appropriate steps to collect additional information for helping future communications, and… Show more Affinity help clients to better understand their customers. They provide the technical and data skills to learn what their customers want from them. This enables clients to communicate with their customers in the way they want to, and talk about the things the customer is interested in.My role is to help ensure that everything we deliver makes the best possible use of available data, that we take appropriate steps to collect additional information for helping future communications, and that we carefully measure the effect of everything we do.We are hiring smart data-savvy marketers! Contact me if interested. Show less

Everything data, from managing the ETL process to profiling customers

Mainly trying to maximise offer uptake percentage, with a bit of offer design, profiling and other stuff thrown in for fun

Data mining.

Language translation, a bit of stats and a bit of HPSG, etc. all in Lisp