Corry Devin Email & Phone Number

New York, Ny, Us

>>The world’s premier distributor of comics, puzzles and games to nearly 5000 print + digital publishers and direct-to- consumer audiences around the globe, including beloved classics like Popeye, Blondie, Beetle Bailey + Dennis the Menace

Norwalk, Connecticut, Us

>> Forward-thinking 100-employee professional services company dedicated to making world class HR-related solutions and support available to all companies, regardless of size, including Peloton, Business Insider, Planned Parenthood + BBC.• Developed and launched customer-focused strategic marketing plans, including a new global brand identity for twenty-year-old company (logo, look and feel, key messaging, etc) and entirely new web platform (OperationsInc.com), aimed at better conveying UVP, improving UX, and increasing lead conversion rate. Accomplishments:• Increased in-bound lead flow by 49% vs prior year during COVID pandemic, growing the prospect database by 44% in less than six months.• Grew overall site traffic by 67% vs. LY. More than doubled paid search traffic, improving CTR by 58% through better targeting and ad copy testing, and dramatically decreasing CPL.• Led strategic shift in the development and deployment of valuable proprietary thought leadership content in the form of survey reports, white papers, social content, and a series of over 30 original webinars delivered between March and July that drove engagement from over 1500 unique participants.

>> Providing strategic marketing services to businesses looking to drive rapid growth and improve relationships with customers, from e-commerce start-ups to agencies to non-profits. Specialties include website optimization, digital marketing, and customer experience. Projects included:• Customer research, persona development, buyer’s journey design, and conversion rate optimization strategy for an award-winning online healthcare retailer aimed at radically reinventing CX for those suffering from respiratory conditions • Web audit and strategy for revolutionary new Washington D.C. based crowd-funding platform, mapping business + functional requirements against user profiles, and providing optimization recommendations and guidance• Site review and strategic roadmap for organization supporting underserved entrepreneurs and helping to build the next wave of innovation in their local communities

New York, Ny, Us

>> Innovative mission-driven B2B startup in learning, wellness, professional services/management consulting spaceDefined and led implementation of business vision and marketing strategy. Propelled org to 5x growth in revenue and employees. • Launched TEP global brand, developing buyer personas and user journeys to align marketing, sales and R&D efforts• Oversaw design and roll-out of global digital and social platforms, and ongoing optimization efforts, with a focus on driving engagement and conversions• Built out all marketing infrastructure/tools, including CRM db, automation platform, product mgmt processes, performance analytics & scorecards• Developed thought leadership and content strategy, increasing visibility and user engagement tenfold. Spearheaded co-branded partnership with the HBR that became focus of NYT article, “Why You Hate Work”, one of that year’s most downloaded• Built demand gen engine via multi-channel strategies, incl. SEM, Social, Email, events, DM• Launched online movement to introduce NYT bestseller, attaining over half a million in publicity value• Drove creation of new product offerings, defining market opportunity and business reqsAssumed increased operational responsibility in 2014, at CEO’s request, while maintaining all senior mktg leadership duties• Articulated and aligned annual org objectives with long term vision, partnering with dept heads to set goals for each function, creating a system to monitor KPIs• Partnered with Ops to complete massive overhaul of operations flow, resulting in greater scalability, increased efficiencies across dpts and implementation of new technologies and tools • Oversaw expansion of employee benefits and culture work, leading to recognitions incl. a 5.0 rating by Glassdoor, ranking in Fortune’s 2015 Best Places to Work – SMBs, and a 2015 Great Place to Work® award for Prof Svs

New York, Ny, Us

New York, New York, Us

>> Consumer Products Group within successful American media company (properties include A+E Network, History Channel + Lifetime)Drove online sales growth, customer acquisition and customer retention for all AETN brands via development and oversight of all marketing and customer contact strategies for direct-to-consumer division. Budget management/P&L responsibility. PRODUCT MARKETING AND PROMOTIONS• Developed all promotional strategy and product marketing plans for 4 online stores, successfully bring to market 2000+ new products (primarily DVDs, games, collectibles)• Identified markets for new products within existing customer base and partnered with Product Development in creating a new line of high-end collector’s sets, driving dramatic increases in AOV across key segments• Managed strategic development, budgeting, forecasting and performance analysis across all marketing programs and activitiesCUSTOMER ACQUISITION: PPC, SEO, SOCIAL, AFFILIATE MARKETING• Launched search programs and expanded affiliate marketing networks, generating a combined $4MM in annual revenue CUSTOMER RETENTION: EMAIL AND DIRECT MAIL • Designed multi-channel contact strategies, targeting key customer segments for reactivation and cross-promotion based on purchase history, behavioral and demographic data, resulting in a 20% increase in retention rates in first year • Drove double-digit increases in email marketing revenues over 6 straight years (by 47% in 2007) via annual distribution of approximately 300 highly relevant, targeted campaigns• Led optimization efforts across all programs via extensive A/B test plans addressing creative, on-site personalization, customer reviews, promotions, landing pages, etc. DIRECT RESPONSE TELEVISION: ONLINE AND CALL CENTER SALES• Oversaw all planning, scheduling, creative and approval for on-air spots and bugs across all networks, and optimized internal processes, resulting in a 63% increase in revenues vs. prior period

>> B2B SaaS start-up, providing industry-specific e-commerce solutions for retailers • Consulted with clients on design and customization of 40+ e-commerce accounts. Led all on-boarding, user training, customer adoption and customer success efforts. Provided strategic guidance and tactical support in implementing integrated marketing campaigns to increase profitable traffic. • Developed, wrote, designed and implemented all client-facing marketing communications and sales collateral, including brochures, media kits, print ads, and monthly newsletters.• Served as company spokesperson and liaison with magazine editors and other key contacts, while managing all copywriting involved with press releases and public statements. Coordinated industry tradeshow appearances and investor presentations

Shelton, Ct, Us

>> A leading publisher of trade magazines and websites aimed at connecting wholesalers and retailers*Managed day-to-day maintenance of the company’s two major search engines and hundreds of satellite websites. *Worked with clients to determine advertising needs and designed their individual sites*Introduced new e-commerce options and other promotional programs to retailers/wholesalers