Responsible of Sales Department with European coverage at Global PLV and Trebor, company dedicated to design and production of POS materials, merchandising and added value promotions for below the line campains, specialist in FMCG inside to the trade market and talor made promotion

Responsible for all distributors arround Southern West of Spain, Canary Island, Gibraltar and Portugal

(Spain Peninsula, Canary Island,Gibraltar and Portugal), VARMA Import España S.A current National Distributor for Spain Achievements: Attained a big challenge with Jack Daniel's brand creating a very good consolidate Field Marketing Team around Spain. Focused in key areas such as Central Spain and Andalusia contributing to an increase in market share of + 0,5% for the whisky category over two consecutive years

Base in Madrid with geographic coverage of Southern Europe , focus on Spain peninsula, Canary Island, Balearics, Andorra, Gibraltar(U.K) and Portugal, Achievements;Ø BECKS BEER ESPAÑA (Madrid), subsidiary in Spain of Beck & Co, German Beer Group; » NATIONAL SALES MANAGER for Spain, Portugal, Andorra and Gibraltar channelHORECA and DISTRIBUTORS, specially in the tourist areas around Spain, Canaries, Balearics, Gibraltar and Portugal Achievements: Consolidate the Distribution channel in the rest of Spanish regions and launched the beer in barrel in the most important areas of Spain

I was managing four Reginal Sales Managers around Spain, 25 direct Sales Team and 250 independent Distributors-Wholesalers; I reached the main key tasks in terms of sales volume by channel and my core business, HORECA and during almost two years I changed and purify the old sales structure to the new one more competitive and eficient

Responsible for the most important National Chains, Catering, Hotels, Bars and Restaurants arround Spain and Canary Island

Achievement Responsible for the implementation of change in strategy to focus on Cuervo Especial (Cuervo Gold) and discontinue Cuervo Blanco in order to avoid the disloyal competence with the low price of the Spanish fake tequilas. Achieved a sales increase of over 10% vs. LY

Achievements: Increased with Grand Marnier more than 10% of Sales Volume target during two consecutive years and give the oportunity to spread the brand driving to the consumers to the new way of consumption of Grand Marnier, combine with Orange and other soft beverages