Sylvia Cortes, Mba Email & Phone Number

Pasadena, CA, US

Excited to be at Tocani Spices, an online enterprise.

Oakland, California, US

• Project managed digital templates for Medicare Sales Engagement.
• Collaborated with business partners and assessed their needs for digital template development.
• Guided creative teams to create collateral pieces to be used as templates.
• Created programing grid for template development, tested and launched templates.Project managed the development and execution of 35 distinct Medicare benefit charts.
• Partnered with creative teams to update charts and ensure accuracy.
• Met strict deadlines and communicated updates to stakeholders

Oakland, California, US

• Converted from contractor to regular employee, March 2017. Responsibilities increased to include developing and implementing multichannel marketing and communications plans and tactics for the Federal Employees Health.
• Oversaw national FEHB lead capture and nurture program and led cross-functional team to integrate fulfillment component and automate program on the Eloqua platform.
• Leveraged member and prospect consumer research to identify target audience.
• Developed and implemented national referral campaign.
• Created content and managed Twitter pilot for SoCal area exceeding engagement benchmarks.
• Designed and implement strategic marketing and communications plans for California sales team.

Zurich, Zurich, CH

• Under contract with Kaiser Permanente to manage the national marketing efforts for the Federal Employees Health Benefits (FEHB) health plan. Managed the lead generation, capture, and nurture program, as well as the.
• Developed strategies and implemented campaigns to generate leads for FEHB prospect database.
• Engaged FEHB sales agents by creating incentives and tools to help them capture leads while in the field.
• Created and launched prospect auto responder and nurture emails leveraging Eloqua platform.
• Designed Win Back direct mail campaign with digital component targeting members who terminated in the last 24 months to rejoin Kaiser Permanente.
• Project managed collateral development, digital display (banners & contextual ads), e-book creation, email campaigns, and landing page development for lead generation and capture.

• Created and managed social media marketing efforts for nonprofit playhouse.
• Developed, administered, and analyzed audience intercept research study to ID target audience.
• Designed and implemented advocacy and engagement strategy for social media communities.
• Re-launched Twitter and Facebook communities, increasing followers and fans by over 10% in the first 4 weeks.
• Created content for Facebook and Twitter, including writing posts and producing short videos.
• Wrote press releases and distributed to media influencers.

Rosemead, CA, US

• Managed California energy efficiency marketing and outreach program. Developed and launched new energy efficiency brand. Partnered with other investor owned utilities (PG&E, SDG&E, and SCG) and California regulators.
• Guided agency on assessing legacy brand’s equity and elasticity
• Developed and delivered new replacement energy efficiency brand to influence behavior change
• Created new brand identity and strategy
• Leveraged consumer insights to develop new brand’s launch strategy and tactics
• Drove planning and launch of statewide integrated marketing and communications plan

Rosemead, CA, US

• Oversaw and brought to market all marketing initiatives for SCE’s largest program, the Summer Discount Plan.
• Designed marketing and communications plans targeting internal and external audiences
• Created and executed strategic direct response multi-touch customer care and retention program
• Leveraged database analytics and modeling to strategically segment and target audiences
• Wrote and presented to internal senior leadership post-mortem campaign wrap-up analysis
• Managed, forecasted, and stayed within marketing budgets ranging from $1.2 to $8 million

Rosemead, CA, US

• Managed the development and execution of diverse planned and ad hoc campaigns for internal Clients.
• Developed consumer marketing campaigns that met business goals
• Planned and executed promotional events for Clients including tradeshows
• Partnered with designers, copy writers, printers, and media reps to implement campaigns

Rosemead, CA, US

Lead analyst for the Job Information Operating System. Created reports demonstrating employee mobility.

Los Angeles, CA, US

Managed the Latino and African American advertising for the local McDonald's franchise in Denver, CO.

Alhambra, CA, US

Promoted and managed fundraising and education events; raised over $125,000 in one year for nonprofit.

Created and executed business and advertising plans for new venture bakery.

Tustin, CA, US

Oversaw the Latino Public Relations events for Sizzler International, Berry’s Jewelers, and Four Corners Publishing.

Worked with manager to develop and launch media campaigns for Honey Baked Hams, Jiffy Lube, Ready Pac, and City National Bank.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Small Business Administration/Management

Professional Certificate, Project Management