Cortnee Smith Email & Phone Number

• Leads Direct Marketing operational strategy and regulatory marketing process oversight for Synchrony commercial marketing campaigns related to B2B and B2C email, direct mail, mobile communications, both ad-hoc and.
• Oversees a geographically diverse, expert team of Direct Marketing execution leaders, team managers, and channel experts, supporting on time delivery of thousands of direct marketing activities to drive customer.
• Leads marketing operational strategy transformation and implementation efforts including Marketing for Agile, process Robotics, automation and process optimization.
• Drives capacity planning strategy for campaign execution, focusing on resource workflow transformation and resource efficiency models.
• Ensure success of team members at all levels by driving robust process and platform training, continuing education, skillset expansion, critical experience opportunities, and career pathing.

Kettering, OH

• Led a large staff of email team managers and email managers, including offshore team operations support
• Drove culture of consistency and accountability with enhanced rigor, reporting and surveillance standards across the team
• Supported escalation and elevation needs within the business by building and supporting exception processes to decrease risk for known risk-accepted business needs
• Lead operations across performance management, goal building, and process improvements with creation and dissemination of templates, training, job aids, process documentation
• Drove next-level capacity planning across email team by operationalizing standard campaigns and actively aligning and shifting resources based on business priorities
• Championed role progression opportunities within the Email Solutions team across management, within subject matter expertise and bridging opportunities for non-exempt team members to come into marketing

Dayton, Ohio Area

• Awarded “Pinnacle Award” and “Responsible Value Award” for enhanced team performance and successful build & launch of offshore support team operations
• Led Email consumer marketing efforts for team of 15
• Led staff of 15 email marketing managers, including offshore team operations support
• Drive continued adoption and consistent usage of marketing execution processes and tools, including compliance with records retention requirements.
• Develop, build and drive process simplicity and innovation efforts to match evolving client, business and compliance requirements
• Led integration of offshore email deployment team including planning, role definition, new consumer process maps, developed training and materials, hiring and training

Dayton, Ohio Area

• Led large team of marketing project managers. Direct responsibility for day-to-day oversight of project execution, individual performance management, identification of training and coaching needs and career development.
• Acted as a thought leader, advisor and problem solver in marketing best practices, evaluating campaign performance trends, recommending action plans to minimize errors, driving growth, improve processes and increase.
• Managed relationships with internal and external teams including compliance, risk, legal, analytics and marketing services.

Dayton, Ohio Area

• Led efforts for Consumer Insights and Research including execution of focus groups, in-home product testing, consumer insights, online survey development, research group recruiting and list management.
• Hired, supervised and coached expanded Research staff
• Direct responsibility for Public Relations and Social Media including strategy development, management of PR agency relationship, voice and activities for 3 consumer brands.

Dayton, OH

• Marketing and Research Manager -- May 2010-Feb 2012
• Lead Market Development & Research Team of 7 team members
• Presented research findings to all levels of leadership and across clients
• Project manager for segmentation/demographic database analysis for sales efforts, data analytics for direct marketing campaign support, project tracking systems and ROI
• Led business data CRM and Email marketing initiatives for salesOther positions held:
• Team Leader, Market Development & Research--Dec 2008-May 2010 (promoted)------Lead Research team of 5 team members------Presented research findings to all levels of leadership and across clients

Springfield, OH

• Coordinated and planned all marketing promotions and projects for North American corporate office working with 6 North American divisions and over 20 departments
• Implemented, designed, administered and updated CRM software database, adding prospects, adjusting territories and organizing information, for 200 person salesforce

Dayton, Ohio Area

Managed brochure production from concept to finish: product naming, copy writing, creative agency relationships, print production and distribution

Change Management Certification

Mba, Business Administration

Bachelor Of Arts, English