Cortney Christensen Email and Phone Number

Produce patient and provider materials such as postcards, flyers and educational brochures, including writing, design, proofing and pre-press. Collaborate with team members on planning, design and implementation of print and digital advertising campaigns. Manage and update website content and design through WordPress. Write content and develop online graphics for blog and social media accounts. Create, maintain, and enforce branding and identity standards for the company. Serve on employee engagement committee.

Developed and designed collateral materials such as flyers, brochures, ad campaigns, spec pages, product packaging, and trade show displays. Designed and updated e-blast templates based on ad campaigns. Managed and updated website content and design through WordPress. Photographed products, edited images, managed image library and photography equipment.

Increased awareness and engagement of the UWM brand by conceptualizing and translating communication goals into effective design through innovative use of imagery, typography, and color. Collaborated with internal clients in the design and production of various print/digital marketing and communications materials including, but not limited to, campaign and fundraising brochures, annual reports, web graphics, digital ads, videos, infographics, social media posts, and event materials/signage. Maintained consistent branding throughout all of UWM’s marketing and communications. Participated in the creation and implementation of social media and email marketing campaigns. Determined need for photographic images, shoot photos and video of UWM events, programs, and people. Created and edited videos for use on website and social media. Kept current with latest techniques and trends in design, printing, and digital media. Assisted with writing, proofreading, event planning, and execution. Ordered and managed inventory of publications, stationery, and promotional items. Established and maintained relationships with print vendors.

Assess communications needs and develop appropriate creative solutions for clients. Advise on cost-effective ways to accomplish communication goals. Collaborate with editors, internal clients, and outside vendors in the design, prepress, and production of various promotional and communications materials including, but not limited to, the annual report, viewbooks, postcards, brochures, catalogs, web graphics, signage, and other marketing materials. Hire and supervise freelance and contract designers when necessary. Participate in refinement of marketing message, copy writing, and proofreading. Lead marketing team in the creation, development, roll-out, and implementation of branding and messaging for new capital campaign. Create, maintain, and enforce design and identity standards for the institution. Remain current with latest design techniques and trends, printing technologies, and market data. Determine need for photographic images. Photograph college campus, events, and people. Hire professional photographers and direct photo shoots for higher-end marketing needs. Select and manipulate appropriate images. Establish and maintain digital asset management system. Manage project traffic, maintain graphics supplies and equipment, and archive files. Plan and track department budget. Art Director for KCUMB Magazine - Collaborate with editors, internal clients, and outside vendors in the design, prepress, and production of the alumni magazine. Determine appropriate images, hire photographers and illustrators, schedule and direct photo shoots. Design and lay out cover and internal spreads. Review proofs and conduct press checks. In 2012, conducted complete redesign of entire magazine.

Assess communications needs and develop appropriate creative solutions for internal clients. Collaborate with clients and outside vendors in the design, prepress, and production of various promotional and communications materials including, but not limited to, viewbooks, postcards, brochures, catalogues, the college magazine, web graphics, signage, and other marketing materials. Participate in refinement of marketing message, copy writing, and proofreading. Advise clients on cost-effective ways to accomplish communication goals. Remain current with latest design techniques and trends, printing technologies, and market data. Manage project traffic, prepare department budget, maintain graphics supplies, equipment, and archive files. Photograph college events and people. Supervise student interns. Lead marketing team in the creation, development, roll out, and implementation of a new integrated marketing plan, including a new tagline and updated website.

Created, developed, and designed marketing and communications pieces for internal clients, including, but not limited to, mailers, newsletters, brochures, and product manuals. Provided support with developing and executing strategies of the overall marketing plan and budget. Maintained detailed record of project costs. Managed project traffic, graphic supplies and equipment. Collaborated with internal and external clients in the development of color ads for placement on satellite and internet communications systems, including some computer animation. Designed and printed support materials for salespeople.