As a public relations/integrated communications professional, Cortney has over 10 years of experience servicing prestigious health IT brands. From representing medical devices and artificial intelligence-based cancer detection software, to EHRs, wearables and patient engagement tools, she currently serves as Alloy's HealthIT Practice Group Director, overseeing the management and strategy of the agency’s robust – and growing – healthcare technology client roster. Her primary focus is to ensure her team’s efforts are supporting clients’ business goals – from brand awareness to sales pipeline growth.Cortney’s true passion is media relations, strategizing with her team and clients to land strategic placements that drive results. Skilled at finding unique ways to get through the proverbial “brick wall,” she has secured hundreds of top-tier national media placements for clients in The New York Times, Healthline, U.S. News and World Report, HuffPost, Women's Health and Bloomberg, as well as trade publications such as Fierce Healthcare, Healthcare IT News and Medical Economics. In addition to her media skills, Cortney is a strong writer and storyteller who has assisted clients in strengthening their corporate messaging, website, and collateral content, utilizing an integrated approach to ensure optimization and engagement.Cortney has won several accolades throughout her career, most notably being named PR News’ Account Lead of the Year. On behalf of clients, a campaign Cortney led for iCAD entitled, “Nothing Artificial About It: Launching the World’s First AI Mammography Solution,” won the Holmes Report SABRE Award for MedTech Campaign of the Year. Her work for client Updox also won a SABRE Award for Trade Show Campaign of the Year: Healthcare.