Senior Commercial Marketing Analyst
• Develop, implement, and optimize Paid Search campaigns to increase traffic, leads, and conversions with a variety of client verticals including beauty, electronics, and home products• Conduct comprehensive keyword research and create ad copy that is compelling, relevant, and targeted to the right audience• Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly• Presented performance metrics and new strategy during weekly client calls• Analyzed and evaluated full funnel activity within Google Ads, Google Analytics, Facebook Ads, and Shopify data to complete necessary audit reports for returning and prospective MuteSix clients• Analyzed and reported Market trends and Competitive activity• Managed projects on an ongoing basis to ensure we’re on track to meet deadlines, kept a tight feedback loop with the team on status, and re-prioritized work when needed to hit our highest priority targets