As the Head of Social at Travly, I lead our social media initiatives to craft compelling narratives that connect with travelers globally. My role involves developing and executing innovative social media strategies to enhance brand presence, drive engagement, and foster a loyal community of travel enthusiasts.With a deep understanding of the digital landscape and trends, I oversee content creation, community management, and strategic partnerships. My focus is on leveraging data-driven insights to optimize our social media performance and ensure our messaging resonates with our diverse audience.By blending creativity with analytics, I strive to elevate Travly’s social media presence and position us as a leader in the travel industry. Passionate about storytelling and digital innovation, I am committed to creating memorable experiences that inspire and inform our audience.

At The Beverly Wilshire, A Four Seasons Hotel - I served as the Digital Marketing Manager, where I was responsible for developing and executing comprehensive digital marketing strategies to elevate the hotel's brand presence and drive guest engagement.My role involved managing multi-channel digital campaigns, including social media, email marketing, and website optimization, to enhance the guest experience and maximize ROI. I leveraged data analytics to track campaign performance and implemented strategies to continually improve reach and engagement.Key achievements included increasing social media engagement by X% through targeted content and influencer partnerships, optimizing email marketing efforts to boost open rates and conversions, and leading initiatives that contributed to a significant increase in direct bookings.Passionate about blending creativity with data-driven insights, I consistently worked to align our digital marketing efforts with Four Seasons' commitment to luxury and excellence, ensuring that our online presence accurately reflected the unparalleled guest experience we offer.

Vacationee was launched in January 2018 to inspire people to travel and experience the endless perspectives that are out there. We are a creative communications firm specializing in social media marketing for luxury hospitality brands. As creatives, we connect brands and audiences together to tell meaningful narratives that ultimately drive growth and scale for our partners.Founded as a way to share my passion for travel with the world, Vacationee has grown into a global community. Spanning across several social media channels, we help our clients succeed by reaching the widest base of engaged consumers possible. Our integrated approach brings in over 10 million impressions per week, putting luxury hospitality brands on the map.At Vactionee we embrace the distinctive, celebrate the unconventional and champion the one-of-a-kind. Our goal is not just to share curated images, but rather to blur the line between brand and audience to forge deeper connections that encourage people to go places.

As a Digital Content Manager at Curse Marketing, I was responsible for creating and managing a wide range of digital content across multiple platforms.I collaborated with cross-functional teams to align content with overall marketing strategies, and worked closely with design and development teams to ensure all content was delivered on-brand and on-strategy.I also managed a team of content creators, providing guidance and feedback to help them produce high-quality content that engaged our target audience.Through my efforts, I was able to increase website traffic and social media engagement, resulting in a measurable impact on our marketing efforts. My role required a combination of creativity and analytical thinking, as well as strong project management skills.

As a Digital Content Recruiter for the TGN branch at BroadbandTV, I was responsible for identifying and engaging with top talent for our digital content team with a specific focus on YouTube. My role was to outreach and engage with potential content creators and help them understand how they could be a good fit for TGN and our overall network.I worked closely with the TGN leadership team to understand their YouTube-specific talent needs and develop strategies to attract the best fit content creators. I was able to research and identify potential candidates, initiate contact and establish relationships, and evaluate the fit of the talent to the TGN and BroadbandTV's vision, values and goals.I played an instrumental role in expanding the TGN YouTube team, identifying potential talents and helping them understand the opportunities that TGN and BroadbandTV could offer for their career growth and personal fulfillment. My role required excellent communication, negotiation and research skills to effectively engage with top talents.The talents I help to identify and engaged had a positive impact on the company's growth and performance, as well as help to set and maintain the standards of quality and innovation that BroadbandTV is known for on YouTube.I played an instrumental role in building and expanding the TGN YouTube team, helping the company stay competitive in the industry. I was able to identify and recruit candidates with the right skills, experience, and values to fit the culture and goals of TGN on YouTube. My role required excellent communication, negotiation, and organization skills to ensure a smooth hiring process.The talents and teams I helped to build on YouTube had a positive impact on the company's growth and performance, as well as help to set and maintain the standards of quality and innovation that BroadbandTV is known for on YouTube.