Cory Cunningham Email & Phone Number

New York, New York, Us

Lead the four-member Oral Care insights team driving the insights agenda for the consumer & professional product portfolio encompassing Colgate, Tom’s of Maine, and Hello Products in the US and Canada. Develop the annual integrated learning plan, encompassing the end-to-end pipeline of product innovation, brand & marketing strategy, media execution, pre-launch & in-market advertising evaluation, and sales strategy. Facilitate insights synthesis and delivery for all organizational milestones for the Oral Care business, serving as subject matter expert for the insights discipline and the lead conduit to the commercial analytics function.

Billund, Dk

Responsible for managing the integrated consumer & shopper insights discipline for the Americas market group, the largest geography for The LEGO Group in terms of revenue. Serve as the single point of contact managing all insights needs across all Americas stakeholder teams, for the full LEGO portfolio. Direct accountability for insights delivery for the US, Canada, Mexico, Brazil, and emerging Latin & South American markets, with ad hoc responsibility for deliveries in other global markets.• Advanced the insights agenda driving exceptional revenue growth for the Americas - The LEGO Group's largest global market region.• Directed multi-market research studies alongside colleagues across all LEGO markets, including Western Europe, Eastern Europe, China, and broader Asia/Pacific. • Selected three years in a row by the global marketing leadership team to host LEGO's annual, worldwide, 450+ person, three-day marketing summit at Danish headquarters.

Billund, Dk

Spearheaded the shopper & retail insights agenda for the product development and Americas market group teams, collaborating with key stakeholders to scope insights needs, conduct primary research, and develop strategic implications from qualitative & quantitative data outputs.• Elevated role of the shopper insights discipline to demonstrate the value to business, securing requisite funding to support the evolution of the shopper insights agenda.• Embedded insights as part of retailer business plans by providing strategic input to sales leadership and informing annual retailer joint business planning process in US market, representing the first time shopper insights were ever part of the formal business planning process with retailer partners.

London, Gb

Served as lead point of contact and overall project director for key clients at Kantar, working closely with crossfunctional client teams to deliver category growth strategies. Grew overall relationship for a key client from $400K annually in 2010 to $1.1 MM in 2014 in recognition of consistent engagement success.

London, Gb

Co-leader of the Research team, providing project leadership across analyst groups, developing proposals, directing project workflow, mentoring new analysts, and serving as overall lead for final client deliverables.

London, Gb

Developed qualitative & quantitative research instruments, fielded primary research, and synthesized research findings to develop data-driven growth strategies for major client CPG organizations.