The Sr. Director of Demand Generation is responsible for overseeing all mid-to-bottom aspects of Sales and Marketing’s inbound and outbound funnels to achieve revenue goals that support the company's fast-paced growth. This role is a highly cross-functional, strategic role which will require both creative and analytical thinking.The Sr. Director of Demand Generation connects Marketing to Sales and Sales to Marketing — knowing the entire funnel intimately from when a lead enters the door to when they’re passed to sales as a qualified lead.Report and forecast sales-pipeline value by service — this month, next month, and contract (next quarter) — by managing, owning, and optimizing HubSpot.Develop a strategy for outbound lead generation, SDRs to find, and complete RFPs for enterprise client growth — SDR outbound lead generation: MQLs, target SQL (KPI), number of meetings — activities (via Sales); messaging and content (via Marketing)Generating revenue — paid (search, social, email, etc.), taking money, and sending and accessing things — from CTC data, content, and properties.Implement and own the systems, processes, and insights that allow the team to function at a higher and faster capacity.Focus on leading, not managing. Set clear direction, bring people with you, and deliver results. Play the key role between Marketing and Sales to make sure they are always on the same page as to what marketing campaigns are currently running and upcoming based on open slots.Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.Optimize targeting, creative, media, and budget allocation to maximize effectiveness and ROI.

4x400 is a modern day holding company building a collection of digitally native brands for our own lives. Our goal is to launch two new brands every year, either through acquisition or by building it from scratch. We currently have three brands in our portfolio: Slick Products, Opening Day Supply Co. and Fielder's Choice Goods.

The Arch Network specializes in connecting your brand with the people it needs to know to succeed. Think of us as agents, for brands.

o Gained a wealth of experience in the golf apparel industry, focusing on sportswear, developing and executing the responsibilities necessary for a start-­‐up companyo Oversee all aspects of the company and liaison between design, sourcing, production, shipping, customer service, sales, eCommerce, marketing, and operational functionso Management of all marketing associated with golf side of company. Planning and execution of yearly golf tournament. Choosing and attending correct charity events for brand.o Maintain overseas correspondence for current and future product development, sourcing of factories for more economical and better quality production, including Peru and Turkeyo Responsible for trade shows and new product launches. Tasks included: design and building of exhibit, booth representative, scheduling and attendance of sales appointments and liaison between all departments involvedo Management of company sales team, as well as direct sales to key accounts.o Develop marketing social media initiatives, create and facilitate marketing eventso Track all program related financial elements including, COG’S, ROI, cost avoidance, and marginstudies to make sure that proper funds are madeo Creation of all company programs, as well as the policies and procedures of each department o Further responsibilities include: development of customer contact database, management oftour players, product fitting and photo shoots

o Long seasons with an average of 1 day off per month; seven months per yearo Numerous daily obligations, with a minimum of one game played each nighto Volunteer at events throughout the season to give back to the fans and the community for theirsupport. These events included, children’s hospitals, local elementary schools, and local soupkitchens, as well as conducting free baseball camps and clinics

o Provided professional athletes with Power Balance Bands; promoted the product to obtainendorsements by professional athletes and/or have them wear the product for marketingpurposeso Planned events to get the word out about a start-­‐up company trying to break into the ever-­‐growing sports industryo Trade shows; event coordination to include event sales, set-­‐up and teardown