Primarily responsible for executing LOC’s marketing initiatives through delivery channels to increase exposure and awareness ultimately leading to increased membership and product utilization. This includes developing/updating content, working with external resources to design digital assets and implementing and evaluating analytics for all digital marketing channels. Including, but not limited to the following:loccreditunion.com websiteLOC’s online and mobile banking servicesDigital media placementSearch Engine Marketing (SEM) and Search Engine Optimization (SEO)Social mediaEmail Design, Implementation and MonitoringManage assigned marketing projectsManage ongoing enhancements and maintenance of LOC’s internal communication toolAreas of Expertise Include:-Social media (Facebook, Twitter, Instagram, Pinterest, YouTube) -Digital content strategy & design -Adobe Creative Suite-SEO & Pay-Per-Click optimization -Microsoft Office-Integrated marketing -Web content management systems-Google Analytics -E-Mail marketing management platforms-Project management

Promotion of the “Visit Ypsilanti” brand and increasing awareness of leisure, business and group travel to the greater Ypsilanti-Ann Arbor area (Washtenaw County). Managing multiple social media channels, working with local stakeholders (area attractions, restaurants, facilities, and events) to assist with marketing and PR. Creating, updating, and management of content on VisitYpsiNow.com. Coordinating content and landing pages for properties on Michigan.org as a part of the 2015 Ypsilanti Pure Michigan radio campaign.Areas of Expertise Include:-Social media (Facebook, Twitter, Instagram, Pinterest, YouTube) -Public and media relations-Digital content strategy & design -Adobe Creative Suite-SEO & Pay-Per-Click optimization -Microsoft Office-Integrated marketing -Web content management systems-Google Analytics -E-Mail marketing management platforms

Provided customers with league information, encouraging participation and giving information about the sport. Operated cash registers, accurately balanced pay envelopes for leagues and jackpots.