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Cory Jones is an accomplished media and brand strategist with an unparalleled track record of launching successful digital media properties and transforming iconic brands across all platforms. During his career, he has exponentially increased revenues by making bold decisions and creating synergies around creative, sales, and marketing. With experience building and managing teams of over 75 employees across digital and print editorial, Mr. Jones leverages quantitative data analysis, social, video, and branded content departments to build successful brands. Additionally, he has high-level experience presenting strategic business plans and vision to boards of directors while working closely with CEOs to implement those strategies. He is a rare combination of a creative executive who understands the art of branding and audience development as well as the science of managing P&Ls and driving revenues -- all in the goal of increasing enterprise value.NYT: Nudes are Old News at Playboyhttp://www.nytimes.com/2015/10/13/business/media/nudes-are-old-news-at-playboy.htmlNYT Quotation of the Day:http://www.nytimes.com/2015/10/13/pageoneplus/quotation-of-the-day-october-13-2015.htmlAdWeek: Playboy.com Has Grown 258% in a Year Thanks to Its Safe-For-Work Strategyhttp://www.adweek.com/news/press/playboycom-has-grown-258-year-thanks-its-safe-work-strategy-163637HealingMaps Unveils AI-Powered Chatbot in Collaboration with Vellum.AIhttps://www.newsfilecorp.com/release/206595/HealingMaps-Unveils-AIPowered-Chatbot-in-Collaboration-with-Vellum.AIYahoo Finance: HealingMaps Announces $1 Million in Seed Funding to Power Growth in Psychedelic Therapy Industryhttps://finance.yahoo.com/news/healingmaps-announces-1-million-seed-120000125.htmlPsyTech Acquired by Wesana for $17Mhttps://finance.yahoo.com/news/psytech-merge-wesana-mycotopia-shareholders-123000612.html
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FounderThe Statement GroupMiami Beach, Fl, Us
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Co-Founder And CeoHealingmaps Oct 2020 - PresentMiami, Florida, Us• Successfully raised over $1M in funding to launch a pioneering directory and data capture platform in the psychedelic-assisted therapy and alternative mental health industry• Have overseen all strategic planning, talent acquisition, and operational management since inception• Developing the first pharmacogenetic app focused on contraindications for ketamine practitioners• Navigated regulatory challenges to establish the platform as the largest in its space, leveraging organic traffic and audience engagement strategies.• Developed 'HealingChat,' the first AI-powered chatbot, utilizing thousands of HealingMaps content pieces to provide psychedelic-curious consumers with trusted, vetted information• Amassed the largest consumer data insights on this emerging medical sector• Partnered with Guardian Life to create the first disability insurance policy for the ketamine industry• Utilized our geospatial clinical data to acquire equity stake in the Healing REIT, aiding in the identification of optimal locations for clinical real estate infrastructure -
Board Of AdvisorsHealing Commercial Real Estate Jan 2023 - Present -
FounderThe Statement Group Oct 2016 - PresentMiami , Fl, UsThe Statement Group is a quantitative and qualitative brand strategy consulting firm that builds deeper, lasting connections between your brand and its consumers. We analyze millions of network connections to uncover critical insights that define your unique audience. We know their passions, values and consumption habits. We then use those insights to inform, elevate, and amplify your partnership, marketing, ecommerce, social media, and native content distribution strategies. We discover which influencers, brands, publishers and areas of interest drive your audience's passions. We then use those insights to drive growth and engagement across all platforms by creating, managing and executing the entire content marketing ecosystem. We have decades of experience not only launching and building highly successful digital brands, but pivoting iconic legacy brands and making them relevant in this ever-changing media landscape. We can do the same for you. The Statement Group can do everything from creating strategies and best practices for your existing teams to offering a complete turnkey media infrastructure -- handling every facet of your brand marketing.
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Chief Content OfficerCivilized Nov 2016 - Nov 2019Saint John, New Brunswick, Ca• Lead the content and marketing strategies of a next-generation cannabis and CBD media company that targets the elevated consumer while capitalizing on legalization and the falling stigmas across North America• Oversee video, editorial and audience development strategies across all facets of our digital business. • Grew Civilized.life’s North American traffic from 100k uniques to over 3M uniques a month, our Youtube channel to two million views per month, and newsletter and notification subscribers to over 100k within a year• Conceptualize, pitch and execute $1M+ programs that range across digital, print and experiential platforms• Develop brand and data-collection activation strategies in all of Civilized’s experiential events, including our Chelsea Handler tour across Canada -
Chief Content OfficerPlayboy Enterprises, Inc. Jun 2014 - Oct 2016Los Angeles, California, Us• Developed and oversaw all content for both Playboy magazine and Playboy.com• Oversaw Playboy magazine redesign and relaunch, which included the transition into the post-nudity era• Relaunched and completely revamped Playboy.com as a safe-for-work premium men's lifestyle, humor and entertainment destination in August of 2014• Develop and oversee all video, editorial, social media, partnership, audience development and revenue strategies across all facets of our growing digital business• Grew Playboy.com traffic from 4M uniques (30% US) to over 20M uniques (60% US), while achieving one billion page views in the first three months• Lowered Playboy.com's median age from 47 to 30 within five months of relaunch• Over 30% of our audience visits Playboy.com every day• Built Playboy's social media presence into one of the top 15 brands on Facebook (per Shareablee)• Increased owned and operated video views from 200,000 to over 15 million per month• Oversaw Playboy's first Digital Content NewFronts presentation with included 14 new video series• Worked closely with Playboy's 30+ International publishers and business development teams on global brand initiatives and content distribution• Launched Playboy NOW, Playboy's new SFW lifestyle OTT app and grew downloads 500% month-over-month -
Editorial Director - Mandatory.ComWhalerock Industries Feb 2012 - Jun 2014West Hollywood, Ca, Us• Launched BermanBraun/AOL men’s website Mandatory.com in April 2012 • Received over 200 million page views and seven million visits per month in the first six months• Mandatory.com is market leader in visitor time spent and pages viewed per visit with 10 times more than our competition• Reach over 90% of traffic from direct, social media, traffic partnerships and other non-AOL sources• Surpassed 800,000 Facebook fans with PTAT of over two million.• Receive over nine million visits from Facebook each month.• Develop and pitch multi-million dollar online/offline integrated marketing campaigns for major advertisers• Create viral content consistently picked up by Gawker, Sports Illustrated, Reddit and Fox among others• Work with studios to create shareable content for movie Facebook pages such as Transformers and Fast & Furious• Successfully launched branded and non-branded e-commerce vertical• Brought on to manage MythBusters’ Tested.com as of March 2013 and tripled traffic and page views in first month -
Director Of Digital DevelopmentAthlon Sports Jul 2011 - Feb 2012Nashville, Tennessee, Us• Increased AthlonSports.com traffic 1,300% in first three months• Took “college football” keyword term to #3 in Google search, ahead of Sports Illustrated, Fox Sports, Yahoo Sports and CBS Sports• Oversaw development of Athlon’s first iPad app• Developed content portal strategy for over 300 newspaper partners• Created traffic-driving partnerships with ESPN, Fox Sports, Bleacher Report and Sport Illustrated -
Online Editorial DirectorMaxim Magazine Jun 2009 - Jul 2011New York, New York, Us• Managed team of 24 editors, writers, designers and developers across Alpha Media websites• Increased Maxim.com's monthly traffic from 2.5 million monthly unique visitors per month to over 7 million monthly uniques in first year• Developed viral marketing department that created subtly-branded web videos, content, and sponsorships• Saved Alpha Media over $20,000 per month in paid traffic costs• Increased Hot 100 traffic—Maxim's biggest annual traffic driver—50% over previous year• Created traffic partnership widget that brought in an additional one million visitors each month• Increased Maxim.com's Facebook fans 1500% in one year• Increased Maxim.com's Google search traffic 100% in 14 months -
Managing Editor, Holytaco.ComBreak Media Dec 2007 - May 2009• Launched Break Media’s most successful entertainment website, HolyTaco.com • Built audience of over two million unique visitors a month in the first year• Targeted aggregator sites such as Digg, Reddit, Facebook, Twitter, Stumbleupon, and Fark to increase traffic• Leveraged relationship with Anheuser Busch to create viral video sponsorship that received over four million views
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Digital Deputy EditorMaxim Inc. (Maxim Magazine) 2002 - 2007New York, New York, Us• Oversaw team of freelance writers and editors to produce all content for Maxim.com, StuffMagazine.com and Blender.com• Wrote/produced Maxim.com videos around tentpole sponsorships such as Super Bowl, Hot 100, and Hometown Hotties• Worked with advertisers to create contests, sponsored posts and marketing campaigns• Created a yearly budget for online editorial, photo, and video production
Cory Jones Education Details
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Concordia UniversityEnglish Literature
Frequently Asked Questions about Cory Jones
What company does Cory Jones work for?
Cory Jones works for The Statement Group
What is Cory Jones's role at the current company?
Cory Jones's current role is Founder.
What is Cory Jones's email address?
Cory Jones's email address is co****@****ail.com
What is Cory Jones's direct phone number?
Cory Jones's direct phone number is +151696*****
What schools did Cory Jones attend?
Cory Jones attended Concordia University.
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