Cory Riley Email & Phone Number

Lubbock, Tx, Us

United States

Create and manage marketing automation processes using Marketo, Salesforce, and various other martech tools.- Email marketing- Database management - Lead scoring- Lead engagement and nurture - Segmentation- Database health- Dynamic dataThis role is new and being developed over time.

Worldwide nurture program framework strategy and execution. Improve and implement new automatedprocesses using the Martech stack. Marketo Certified Expert.- Build and train a campaign operational team (Global Demand Center) to carry out day to day emailmarketing effort using Marketo from email production to campaign management- Creation and management of Marketo operational programs for database hygiene/quality to activatesaleable and marketable leads as well as re-engage cold leads- Develop and maintain an automated audience segmentation processor for demand generationprograms using Marketo that provides a behavioral based customer journey that leads to better KPI’s- Business owner and subject matter expert for martech tools across marketing org- Marketo: Program manager and best practices – Certified expert with 7 years of experience- Knak: Scalable email/campaign production ensuring brand compliance and decreased SLA’s- Translations.com: Translating and localizing email content/programs- 250ok Analytics: Email deliverability, rendering, GEO tracking, email analytics- Drift Email: Marketo database health- Develop scalable engagement nurture framework across the customer lifecycle from pre-sale (demand)to post-sale (new customers) for adoption onboarding and retention/upsell programs- Project lead for customer lifecycle operations teams (pre-sale, post-sale) and Global Demand Center- Monitor nurture performance/analytics and make suggestions based on key outcomes including A/Btesting content, subject lines, send dates/times, personalization, email design- Ensure quality UTM management process for proper email/nurture channel interactions to Salesforce- Template design of custom Marketo emails and landing pages using Marketo template syntax, HTML and CSS- Enable marketers for success on best practices and onboarding of new martech platforms throughdocumentation and training- Proficiency of Agile work methodology scrum master role

Organize and maintain automated marketing strategies with the use of Marketo Automated Systems along with SalesForce and Certain platforms.

Lubbock, Texas Area

Advertising design and web design and development for Prosperity Bank.

Lubbock, Tx

Develop and design print material, signage. Develop and maintain the bank website.