Executive Producer
Strength To Love Llc
Philadelphia, Pennsylvania, United States
Cory was commissioned, alongside Khemie Medina, by musician, realtor, and philanthropist Joe Zahm to reimagine a song that was originally created to promote a relief fund in the Turks & Caicos Islands. Cory led the creative direction and branding for the campaign. His duties included managing imaging and digital marketing teams, directing two videos, and devising the work featured in them. Cory began by interviewing the five featured artists to organically construct a mini documentary about life and sustainability in life and art practice, and informed the warm spirit of the music video.The project blossomed beyond a single into a documentary, music video, and campaign. Cory & Khemie persevered through a pandemic, miles apart, all the while being full time students and workers. We found ways to incorporate the campaign’s message of care and sustainability to put aside our differences and commune with eleven artists across the east coast to redefine love & care through the eyes of 11 artists in music, poetry, movement, and visual aesthetics.
