Cory Springer Email & Phone Number

San Ramon, California, Us

Business turnaround project in the optical accessory space with the objective of streamlining operational expenses, optimizing sales, marketing, customer service and fulfillment functions to position Caloptix for profitable ongoing operations and growth.• Professionalized sales organization, implementing relevant KPI and KBD targeting, tracking and reporting tools.• Sourced and implemented new Business Intelligence reporting platform.• Recruited, hired and trained regional and local sales management.• Managed Key Account relationships.• Reduced sales org expenses by 50% and expanded “inside sales” capabilities to more efficiently align with B2B business.• Managed the development of a new Caloptix B2B/B2C ecommerce website.• Set up an Amazon FBA channel for Caloptix Reading glasses category.• Transitioned fulfillment operations to a Third-Party-Logistics (3PL) partner

Chicago, Illinois, Us

Global (EMEA and APAC) Jan 2012-March 2015. Americas April 2015-October 2015.• Defined strategies and led the commercial execution of Wilson’s $300 millionglobal racquet sports business unit.• Collaborated with global marketing, product and finance teams in Europe, Asia and the Americas to deliver comprehensive seasonal, go-to-market toolbox.• Led regional commercial teams within a Matrix organization in areas of distribution channel management, price, margins, sales objectives, consumer and trade marketing distribution, budget and supply.• Supervised and assessed the performance of the global commercial team compared to objectives. Traveled regularly to Asia and Europe.• Collaborated with leadership stakeholders to define, implement and track “Key Business Drivers” and “Key Performance Indicators” for the organization.• Responsible for strategic business planning for key Mass Merchants (Walmart, Target, Costco, Amazon, Intersport, Decathlon, Dicks, Sports Authority, and more)• Collaborated with Marketing, Product, and Finance team to cascade seasonal go-to-market “Tool Boxes” to achieve optimal sell-in, sell-through and sell-out success. P&L co-owner.

Chicago, Illinois, Us

Responsible for developing and implementing strategies to drive growth in the Wilson Racquet Sports Tennis Racquet product line.• Assessed the competitive landscape across global markets and translated consumer needs into a cohesive, compelling, and profitable product assortment. Final responsibility for all product development aspects from inception to production on a global basis.• Led day to day range planning details with an innovative mindset, worked directly with R&D, Graphics and Design, Sourcing, Consumer Marketing, and global go-to-market organizations.• Drove Distribution across multiple global channels and shared P&L responsibility for the category.

Chicago, Illinois, Us

• Led business management, marketing and advertising efforts in the USA across all Racquet Sports product categories. • Managed the promotions, social platforms and advertising teams. • • Collaborated with Innovation and product development teams to define US specific product needs. • Negotiated brand partnerships. Managed Key Customer relationships.

Chicago, Illinois, Us

• Responsible for Wilson Racquet Sports B2B sales and promotions in key Florida sales territories.• Managed sales efforts across approximately 200 specialty accounts. Supervised all promotional activities and approximately 50 advisory staff partners.• Grew annual sales on average 5% per year.• Promoted after 18 months to manage the top tier “South Florida” territory. • Consistently led the company in various sales categories.