Cory Tromblee Email & Phone Number

Cambridge, MA

Rockland, Mass

• Lead corporate communications practice as the company emerges in the oncology space
• Act as key communications consultant for the corporate communications, oncology and endocrinology teams, providing 360-degree council to all internal stakeholders.
• Develop and execute communications strategies on behalf of corporate communications, oncology and endocrinology therapeutic areas, develop and manage budgets, oversee the agency and delegate projects and manage staff.
• Ensure all essential corporate communications and key therapeutic area materials reflect latest messaging and develop new communications materials as necessary.
• Manage media relations efforts with the agency, preparing executives with key messaging, Q&A documents and message training.
• Drive external social media effort from strategy to execution.

• Experience focused on strategic communications for clients in the following disease areas: infectious disease, oncology, orphan diseases, CNS, pain, stem cells, personalized medicine, dermatology and depression..
• Develop and execute communications strategies on behalf of clients, manage budgets, delegate projects and manage staff appropriately.
• Translate scientific language into lay language in materials such as data press releases, fact sheets, visuals and video footage after interacting with senior level scientists and principal investigators to discuss.
• Oversee client financials, including forecasting and profitability, negotiate contracts with clients, supervise all billing and invoicing, maintain appropriate productivity levels and review monthly invoices and.
• Drive both internal and external social media strategies; manage MBI blog and social media effort; lead and develop external social media campaigns on behalf of clients.
• Lead the development and execution of digital branding strategies and materials on behalf of clients, including: website copy, videos (and YouTube pages), newsletters, webinars, blogs, and Twitter handles.

• Experience focused on account and project management for a variety of clients and brands including Abraxis (Abraxane), Amgen (Denosumab), Amicus Therapeutics, Wyeth R&D and TolerX.
• Perform project and program management, client counsel, media relations, press material development, scientific communication, advocacy outreach and KOL coordination as well as new business development and participation.
• Oversaw major media relations initiative for Abraxane in coordination with a Komen for the Cure event in NYC; effort involved intensive coordination of website and marketing materials, KOLs, third party advocates and.
• Led a clinical trial recruitment initiative for Amgen’s Denosumab to bolster patient recruitment efforts in both osteoporosis and cancer; involved speaker training, coordination with local sites, docs and investigators.
• Led Wyeth R&D’s effort to increase its visibility and stature as one of the premier research teams within the industry; result was Wyeth is seen as a leader in translational medicine.
• Acted as high-level day-to-day contact with clients, fostering positive client/agency relationships.

• Managed communications programs and budgets for a broad range of clients including Idenix (valopicitabine, Tyzeka), Pfizer (Caduet), Merck (ProQuad), Novartis (Trileptal), and Reckitt Benckiser Pharmaceuticals.
• Focused on product communications and media strategies across numerous accounts; managed Spanish language media campaigns, VNRs, ANRs, matte releases, media kits, turnkey kits and b-roll packages.
• Managed successful media and advocacy relations programs.
• Drafted and edited materials included messaging and Q&A documents, press releases, video packages, fact sheets, collateral, and Web site copy.
• Media trained third-party and corporate spokespeople.
• Provided onsite client and media relations support at medical meetings.

• Served as liaison between the MWRA and local and national media outlets.
• Provided support on crisis communications, community-based events and the in-house newsletter.

• Received two business writing awards.
• Reported on local events, businesses, politics and people. Generated story ideas with the editorial team and managed “business” section.