As a Product Manager at Continental Battery Systems, I oversaw the optimization and management of multiple digital platforms, leveraging my expertise in project management, product management, and digital marketing to drive substantial improvements in operational efficiency and platform performance. • Led Cross-Functional Teams: Coordinated a diverse portfolio of B2B and B2C digital platforms, optimizing workflows and establishing streamlined procedures for enhanced collaboration and product delivery. • Project Management: Spearheaded a challenging B2C platform migration project that was six months behind schedule upon arrival, delivering it within three months through exceptional project management and leadership skills. • Product Management: Engineered a comprehensive consolidation of the product database, achieving a 40% reduction in server load and significant improvements in operational efficiency. • Digital Marketing and Analytics: Utilized digital marketing tools and data analytics to monitor website performance, customer behavior, and sales trends, identifying opportunities for improvement and enhancing user experience.

In my role as an Ecommerce Coordinator at MHSA, I was instrumental in driving the company's ecommerce growth through strategic product management, business development, and digital marketing initiatives. • Ecommerce and UX Enhancement: Revamped the webstore catalog and executed advanced email marketing strategies, driving a customer-centric UX overhaul that boosted annual website revenue from $1.8M to $10.2M over four years. • Data-Driven Decision Making: Led a data-driven ecommerce analytics initiative, conducting rigorous A/B testing and merchandise strategy enhancements, resulting in a 78% increase in conversion rates and a 22% boost in average order value.• Designed and launched a robust B2B portal for a nationwide dealer network, streamlining the ordering process and significantly enhancing sales efficiency. The project included comprehensive UX design, customer price group integration, custom shipping parameters, and seamless ERP system integration, transitioning from phone and email orders to a modern, digital platform. • Digital Marketing Leadership: Assumed full ownership of all digital marketing initiatives, creating compelling digital graphics, overseeing affiliate marketing programs, and orchestrating social media engagement to significantly boost brand visibility and drive website traffic. • Business Development: Instituted comprehensive sales and inventory reporting mechanisms, enabling trend identification and optimized inventory management, contributing to the overall business development strategy and operational success.