Shima Capital is an early stage VC firm with 160+ portfolio companies, focused on blockchain/crypto/web3, and a recently announced $200 million fund.I advise Shima's portcos on their go-to-market strategy, community building efforts, and overall approach to marketing.

Have advised several blockchain projects on their marketing and strategy. Specializing in earlier-stage projects.

Discreet Labs builds Findora, an EVM-compatible layer one chain that uses zero-knowledge proofs for privacy, providing on-chain confidentiality for stablecoins, wrapped tokens, NFTs, DeFi, and more. Findora is an industry leader in privacy and ZKP innovation.- Brought in as the first permanent marketing hire, working closely with founders to create a vision of what Findora is and what it will be in the future- Manage an all-inclusive marketing budget of $1.5 million- Created and executed bi-annual marketing plan, and implemented go-to-market strategies for multiple mainnet product launches including EVM, staking, a cross-chain bridge, as well as a $100 million ecosystem grants fund- Manage a global team of in-house employees, freelancers, and a roster of contractors that includes public relations, social growth hacking, community management & more- Negotiated favorable deals with the above- Absorbed the role of lead business development, responsible for outbound relationship building and partnership cultivation- Created and implemented content creation and dissemination strategy, including management of social media strategy and calendar- Organized and orchestrated a $50,000 co-hosted hackathon- Coordinated and coached community-run projects wishing to launch on Findora, including two decentralized exchanges

Mogul Productions is a decentralized film financing and movie-based NFT (Non-Fungible Token) company. We launched in April 2021 and currently have 47,000 users and a thriving community throughout the social media landscape. In addition to funding films, we work with known IP (intellectual property) in pop culture, including famed Marvel & DC Comics artist Rob Prior, who created & sold Mogul’s first official NFT on our platform.- First official marketing hire; managing a small internal team and large group of contractors and agencies- Leading both the marketing and customer service teams- Played an integral role in orchestrating a successful 3hr livestream event with more than a dozen individuals in several countries and time zones, achieving ~400k viewers, resulting in a $180k USD NFT sale, and was featured in Forbes.- Created go-to-market plans and action-item strategies for executing larger campaigns - Created and implemented content creation and dissemination strategy

Peerplays Global is a worldwide leader in innovation and design for the gaming sector leveraging emerging technology with a focus on blockchain, digital assets, tokenization, and decentralized applications.

I oversee all marketing activities for PBSA and multiple associated brands within, with a weighted industry focus on video game streaming and lottery products. Prior to this pivot, the focus was on sports betting.Successfully launched BookiePro, a play-for-free decentralized sports betting exchange, in June 2019. Unique launch priorities for a decentralized product included community engagement and education, a specially-designed website, and careful use of social media platforms.Other accomplishments include: Separate marketing and communications plans for each brand; created three article series and two monthly newsletters; managing a dozen social media feeds; and represent PBSA at major conferences all over the world.

Inland collects, repurposes, and remanufactures aircraft de-icing fluid at major airports around the world. I was lead marketer within the company’s Sales & Marketing team.• Developed strategic responses to RFPs for aircraft de-icing projects worldwide• Created all print and online marketing collateral, such as brochures, flyers, and ads• Wrote press releases, articles for print publications, and web copy• Complemented the VP of Sales as the first point of contact for new inquiries, while facilitating product sales worldwide

The Centre for Arts and Technology (later renamed daVinci College) is an arts school specializing in animation, film production, graphic design, and other creative trades. I was responsible for advising prospective students through the entire enrolment process.• Increased year-over-year retention to 94% from below 80%; decreased cancelations-before-start from nearly 50% to below 25%• Yielded support and guidance to marketing team, specifically with advertising copywriting and delivering insight on all marketing strategies• Onboarded new hires in several departments, including admissions and marketing

Successfully promoted the CGA Program of Professional Studies to prospects looking to advance their careers in accounting and finance. Executed via email, telephone, in-person, and at career & education fairs. Additionally, worked closely with marketing team on various writing and branding projects.• Exceeded enrolment target by 6% (over 1000 enrolled); 25% increase YOY• Promoted brand continuity by completely redesigning and writing a series of automated emails read by over 4000 prospects • Edited, produced, and wrote articles for newsletter sent to over 11,000 prospects • Wrote copy for various web and print publications

As the Admissions Generalist I was in charge of lead distribution (prospective students) to the Admissions Advisors. For this, I had an expert understanding of the CRM software, GoldMine, and even helping to fine-tune the replacement CRM program. Additionally, I was required to have an in-depth knowledge of every position in the department, and generated sales reports for the directors of the school and assisted with various other tasks, such as auditing, assessing and reporting on the success of trade shows. Additionally, I helped our Marketing department to monitor how specific campaigns related to sales.

Served as a student's first point of contact at one of our downtown campuses. While the position contained an administrative side, I had to balance that aspect of the job while dealing with a near constant influx of students who needed help with problems ranging from student loans, medical issues, study permit/visa extensions, and so on.

As the only Vonage employee in Alberta, it was my responsibility to ensure all of our retail partners were properly trained to sell our products. Retail partners felt better knowing they had a rep available to answer questions and deal with issues, and it was my job to build the Vonage brand as the best and only choice for a home phone alternative.